Latest news with #SatoruGojo
Time of India
3 days ago
- Entertainment
- Time of India
Jujutsu Kaisen Phantom Parade tier list August 2025 – Who tops the meta and latest SSS to C rankings
Jujutsu Kaisen Phantom Parade tier list August 2025: The latest Jujutsu Kaisen Phantom Parade tier list for August 2025 is here, giving players a fresh look at who dominates the current meta. From SSS-ranked sorcerers to C-tier underperformers, these rankings are based on the latest updates, battle performance, and community feedback. Whether you're rerolling or building your dream team, here's where every character stands right now. Jujutsu Kaisen Phantom Parade August 2025 tier list – All SSS to C rankings The Jujutsu Kaisen Phantom Parade August 2025 tier list ranks characters from SSS tier (meta-defining) down to C tier (least effective) based on PvE and PvP performance, synergy, and special abilities. SSS tier – Meta-defining powerhouses These characters dominate both story and competitive battles, making them top reroll targets. Satoru Gojo (The Strongest) Satoru Gojo (Hollow Purple) Satoru Gojo Teen (The Strongest Blue) Ryomen Sukuna (Genuine Jujutsu) Nobara Kugisaki (Girl of Steel) Toji Fushiguro (The Sorcerer Killer) Kento Nanami (Working Overtime) Jogo (Cursed Spirit's Pride) Kokichi Muta (I've Seen It All) S tier – Strong and reliable These characters are still excellent choices for most team compositions. Hanami (The Joys of Battle) Yuuta Okkotsu (Lend Me Your Power) Toge Inumaki (The Sacred Speech of Curse) Aoi Todo (Memories of Friendship) Suguru Geto (This is Justice) Panda (Don't Underestimate a Puppet) Nobara Kugisaki (A Bad Match) Yuji Itadori (Cursed Energy Flashes Back) B tier – Situational picks They work well in specific scenarios but are outclassed in the current meta. Junpei Yoshino Megumi Fushiguro (Inherited Curse Technique) Kento Nanami (Ratio Technique) Panda (Take the Shortest Way) Noritoshi Kamo (Blood Borne Resolve) C tier – Low meta impact Best avoided unless you're a fan of the character or need a filler. Mei Mei Maki Zen'in (Rebellious Failure) Mechamaru Maki Zen'in (Maverick Outcast) Best characters to reroll for in August 2025 If you're starting fresh, aim for Satoru Gojo (The Strongest), Ryomen Sukuna (Genuine Jujutsu), or Toji Fushiguro (The Sorcerer Killer). These units have unmatched skill multipliers, crowd control, and survivability—making them top-tier investments for the long run. How to reroll in Jujutsu Kaisen Phantom Parade: Create a new account with a fresh email. Complete the tutorial and claim mailbox rewards. Use your gacha pulls. If you don't get an SSS-tier character, delete the account and repeat. Why the August 2025 tier list matters? With Phantom Parade's half-anniversary events and new gacha banners, the meta has shifted significantly. Updated rankings ensure you don't waste resources on underperforming units and help you keep up with top PvP contenders. FAQs 1. What is Jujutsu Kaisen Cursed Clash? Answer: Jujutsu Kaisen Cursed Clash is a 3D arena fighting game based on the anime, letting players battle using iconic sorcerers and cursed spirits with their signature techniques. 2. What is the latest Jujutsu Kaisen Phantom Parade tier list? Answer: The latest Jujutsu Kaisen Phantom Parade tier list (August 2025) ranks Satoru Gojo, Ryomen Sukuna, and Toji Fushiguro in the top SSS tier, making them the best picks for both PvE and PvP. 3. Where to watch Jujutsu Kaisen? Answer: You can watch Jujutsu Kaisen legally on platforms like Crunchyroll, Netflix, and Prime Video, depending on your region. 4. How many episodes are in Jujutsu Kaisen Season 1? Answer: Jujutsu Kaisen Season 1 has 24 episodes covering the introduction of Yuji Itadori, the Cursed Womb arc, and the Kyoto Goodwill Event arc. 5. When is Solo Leveling Season 3 coming out? Answer: While Solo Leveling Season 3 has no official release date yet, fans expect it to continue Sung Jinwoo's story from the Monarchs arc based on the webtoon timeline. 6. How many seasons of Jujutsu Kaisen are there? Answer: As of August 2025, Jujutsu Kaisen has two seasons — Season 1 aired in 2020–2021, and Season 2 aired in 2023.
Business Upturn
04-06-2025
- Business
- Business Upturn
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
TOKYO, Japan: Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a 'Global Sharp Top' business framework. In line with this vision, Kao is making significant investments to amplify KATE's global presence. This press release features multimedia. View the full release here: An image post of the Collaboration by KATE, with JUJUTSU KAISEN As part of this initiative, KATE will broaden the reach of its signature 'Shadow Enhancing Makeup' philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand*1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Brand Expansion Strategy in Asia Since its launch in 1997, KATE has championed the slogan 'NO MORE RULES.' empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. KATE has established itself as Japan's No.1 makeup brand*1 and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 June: Collaboration with Popular Anime 'JUJUTSU KAISEN Hidden Inventory / Premature Death' *2 Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Under the campaign slogan 'Makeup is the most powerful spell to control your confidence', the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE's official website. The campaign will leverage a comprehensive 'OMO (Online Merges with Offline)' strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup Product Name Variants Suggested Retail Price KATE Designing Eyebrow 3D 2 types JPY 1,100 (incl. tax: JPY1,210) KATE Super Sharp Liner EX4.0 2 types JPY 1,300 (incl. tax: JPY 1,430) For more information, visit the JUJUTSU KAISEN collaboration microsite . *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project July: 'LIGHTS ON SHADOW.' Collaboration with renowned Japanese artists In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme 'Shadow Enhancing Makeup Transcends Dimensions', this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction: 'Witches of House 18: Bewitching Mansion of Emotion', as part of the park's Halloween Horror Nights event. This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme 'Unleash the self hidden inside you', the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. KATE will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing KATE's market presence as part of its broader strategy to build a 'Global Sharp Top' cosmetics portfolio. Related Information KATE Official Brand Website KATE unveils first global flagship store (Press release from July 2024) JUJUTSU KAISEN Official TV Anime Website Universal Studios Japan Official Website KATE is the official event partner of Universal Studios Japan. HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. TM & © 2025 Universal Studios.© NintendoTM & © Universal Studios & Amblin Entertainment TM & © 2025 Universal Studios. All rights reserved. CR25-1897
Yahoo
04-06-2025
- Business
- Yahoo
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
Promoting Japanese Makeup Culture Globally and Enhancing Regional Presence TOKYO, June 04, 2025--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a "Global Sharp Top" business framework. In line with this vision, Kao is making significant investments to amplify KATE's global presence. As part of this initiative, KATE will broaden the reach of its signature "Shadow Enhancing Makeup" philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand*1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Brand Expansion Strategy in Asia Since its launch in 1997, KATE has championed the slogan "NO MORE RULES." empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. KATE has established itself as Japan's No.1 makeup brand*1 and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 June: Collaboration with Popular Anime "JUJUTSU KAISEN Hidden Inventory / Premature Death" *2 Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Under the campaign slogan "Makeup is the most powerful spell to control your confidence", the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE's official website. The campaign will leverage a comprehensive "OMO (Online Merges with Offline)" strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup Product Name Variants Suggested Retail Price KATE Designing Eyebrow 3D 2 types JPY 1,100 (incl. tax: JPY1,210) KATE Super Sharp Liner EX4.0 2 types JPY 1,300 (incl. tax: JPY 1,430) For more information, visit the JUJUTSU KAISEN collaboration microsite. *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project July: "LIGHTS ON SHADOW." Collaboration with renowned Japanese artists In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme "Shadow Enhancing Makeup Transcends Dimensions", this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction:"Witches of House 18: Bewitching Mansion of Emotion", as part of the park's Halloween Horror Nights event. This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme "Unleash the self hidden inside you", the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. KATE will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing KATE's market presence as part of its broader strategy to build a "Global Sharp Top" cosmetics portfolio. Related Information KATE Official Brand Website KATE unveils first global flagship store (Press release from July 2024) JUJUTSU KAISEN Official TV Anime Website Universal Studios Japan Official Website KATE is the official event partner of Universal Studios Japan. HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. TM & © 2025 Universal Studios.© NintendoTM & © Universal Studios & Amblin EntertainmentTM & © 2025 Universal Studios. All rights reserved. CR25-1897 About Kao Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,630 billion yen in annual sales. Kao employs about 32,600 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao's ESG strategy, the Kirei Lifestyle Plan, which launched in visit the Kao Group website for additional information. View source version on Contacts Media inquiries should be directed to: Public RelationsKao Corporationcorporate_pr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
04-06-2025
- Business
- Yahoo
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
Promoting Japanese Makeup Culture Globally and Enhancing Regional Presence TOKYO, June 04, 2025--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a "Global Sharp Top" business framework. In line with this vision, Kao is making significant investments to amplify KATE's global presence. As part of this initiative, KATE will broaden the reach of its signature "Shadow Enhancing Makeup" philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand*1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Brand Expansion Strategy in Asia Since its launch in 1997, KATE has championed the slogan "NO MORE RULES." empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. KATE has established itself as Japan's No.1 makeup brand*1 and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 June: Collaboration with Popular Anime "JUJUTSU KAISEN Hidden Inventory / Premature Death" *2 Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Under the campaign slogan "Makeup is the most powerful spell to control your confidence", the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE's official website. The campaign will leverage a comprehensive "OMO (Online Merges with Offline)" strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup Product Name Variants Suggested Retail Price KATE Designing Eyebrow 3D 2 types JPY 1,100 (incl. tax: JPY1,210) KATE Super Sharp Liner EX4.0 2 types JPY 1,300 (incl. tax: JPY 1,430) For more information, visit the JUJUTSU KAISEN collaboration microsite. *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project July: "LIGHTS ON SHADOW." Collaboration with renowned Japanese artists In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme "Shadow Enhancing Makeup Transcends Dimensions", this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction:"Witches of House 18: Bewitching Mansion of Emotion", as part of the park's Halloween Horror Nights event. This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme "Unleash the self hidden inside you", the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. KATE will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing KATE's market presence as part of its broader strategy to build a "Global Sharp Top" cosmetics portfolio. Related Information KATE Official Brand Website KATE unveils first global flagship store (Press release from July 2024) JUJUTSU KAISEN Official TV Anime Website Universal Studios Japan Official Website KATE is the official event partner of Universal Studios Japan. HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. TM & © 2025 Universal Studios.© NintendoTM & © Universal Studios & Amblin EntertainmentTM & © 2025 Universal Studios. All rights reserved. CR25-1897 About Kao Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,630 billion yen in annual sales. Kao employs about 32,600 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao's ESG strategy, the Kirei Lifestyle Plan, which launched in visit the Kao Group website for additional information. View source version on Contacts Media inquiries should be directed to: Public RelationsKao Corporationcorporate_pr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
04-06-2025
- Business
- Business Wire
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
TOKYO--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a 'Global Sharp Top' business framework. In line with this vision, Kao is making significant investments to amplify KATE 's global presence. As part of this initiative, KATE will broaden the reach of its signature 'Shadow Enhancing Makeup' philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand *1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Brand Expansion Strategy in Asia Since its launch in 1997, KATE has championed the slogan 'NO MORE RULES.' empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. KATE has established itself as Japan's No.1 makeup brand *1 and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 June: Collaboration with Popular Anime 'JUJUTSU KAISEN Hidden Inventory / Premature Death' *2 Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Under the campaign slogan 'Makeup is the most powerful spell to control your confidence', the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE 's official website. The campaign will leverage a comprehensive 'OMO (Online Merges with Offline)' strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project July: 'LIGHTS ON SHADOW.' Collaboration with renowned Japanese artists In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme 'Shadow Enhancing Makeup Transcends Dimensions', this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction: 'Witches of House 18: Bewitching Mansion of Emotion', as part of the park's Halloween Horror Nights event. This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme 'Unleash the self hidden inside you', the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. KATE will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing KATE 's market presence as part of its broader strategy to build a 'Global Sharp Top ' cosmetics portfolio. Related Information KATE Official Brand Website KATE unveils first global flagship store (Press release from July 2024) JUJUTSU KAISEN Official TV Anime Website Universal Studios Japan Official Website KATE is the official event partner of Universal Studios Japan. HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. MINIONS TM & © 2025 Universal Studios. © Nintendo TM & © Universal Studios & Amblin Entertainment TM & © 2025 Universal Studios. All rights reserved. CR25-1897 About Kao Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,630 billion yen in annual sales. Kao employs about 32,600 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao's ESG strategy, the Kirei Lifestyle Plan, which launched in 2019. Please visit the Kao Group website for additional information.
