Latest news with #SaudiMinistryofSport
Asharq Al-Awsat
20-04-2025
- Business
- Asharq Al-Awsat
Saudi Ministry of Sport, stc Group Sign Cooperation Agreement
The Saudi Ministry of Sport signed on Saturday a memorandum of understanding (MoU) with the stc Group at the Jeddah Corniche Circuit, coinciding with the stc Saudi Arabian Grand Prix Formula 1 race. The signing was attended by Chairman of the Board of Directors of stc Group Prince Mohammed bin Khalid bin Abdullah bin Faisal and Minister of Sport and President of the Saudi Olympic and Paralympic Committee Prince Abdulaziz bin Turki bin Faisal. The MoU aims to explore prospects for mutual cooperation and to provide innovative solutions and services in digital infrastructure and modern technologies in a way that supports the sports sector and boosts development opportunities for strategic projects, in line with relevant regulations. A tripartite agreement was also signed by Secretary-General of the Saudi Football Federation (SAFF) Ibrahim Al-Qassim, CEO of the Saudi Pro League Omar Mugharbel, and Chief Business Officer at stc Group Eng. Riyadh Muawad. The agreement outlines areas of cooperation in digital transformation and the development of technical infrastructure for Saudi football competitions. These initiatives contribute to achieving added economic value by diversifying income sources and expanding the range of services linked to the sector, thereby strengthening the position of sports as a promising investment pathway in line with national ambitions to make the Kingdom a global sports destination.
Zawya
11-02-2025
- Business
- Zawya
In Saudi Arabia, right first time for the new fitness event
Riyadh, Saudi Arabia / Rimini, Italy – At its first edition, the Riyadh Active Industry, Riyadh Muscle Show and Riyadh Active Exhibition event, organised by IEG Arabia, part of the IEG Group (Italian Exhibition Group), is already a leader within the Kingdom. During two activity-packed days (8th and 9th February), the event dedicated to wellness and fitness saw 10,000 professionals, buyers, enthusiasts and competition participants. Numerous leading brands have reconfirmed their participation at the 2026 edition. The appointment kicked off with a pre-opening attended by 120 sector leaders and guest of honour Naif Aldossary, consultant at the Saudi Ministry of Sport, and Basim K. Ibrahim, Director of Sport at the Ministry of Investment. IEG President, Maurizio Ermeti, was also in Riyadh for the new event. 'We are already at work for the 2026 edition,' said Francesco Santa, IEG's International Business Development Director, 'We will increase from two days to three and aim at doubling the number of visitors and tripling the space to 20,000 square metres.' All between 5th and 7th February 2026, in the ROSHN Front and under the supervision of the Saudi Ministry of Sport, in cooperation with Supporting Partners and the Ministry of Investment. This edition of Riyadh Active Industry featured top names and distributors in the wellness and fitness industry, such as Panatta, Wellness First, Delta Fitness, Al Hayat Investments and Matrix. The Industry Talks, Women in Fitness Forum and the Kingdom Roundtable were followed by hundreds of operators. At the Riyadh Muscle Show, thanks to the Saudi Bodybuilding Federation, under the patronage of the Ministry of Sports and the Saudi Olympic and Paralympic Committee, 300 competitors took part in the 'Kingdom Championships', the Kingdom's most important national bodybuilding finals. The interactive presence of exhibitors, including Applied Nutrition, Dr Nutrition and C4, helped create an electrifying atmosphere and generate the unique Muscle Show experience. Lastly, the Riyadh Active segment, presented by Subway, featured well-known fitness personalities Heba Ali and Hana Basrawi among thousands of attendees. Brands such as Grenade, Lululemon, Gymnation, Les Mills, then played a key role in bringing the fitness community together. -Ends-
