Latest news with #SaudiNationalOrchestra
Egypt Independent
13-05-2025
- Entertainment
- Egypt Independent
Egyptian composer performs Arabic music concert at Sydney Opera House
Egyptian maestro and composer Hany Farahat performed a massive concert at the Sydney Opera House, one of the world's most prominent musical venues. Farahat conducted the Australian Metropolitan Orchestra and the Saudi National Orchestra as part of the seventh international edition of the 'Marvels of Saudi Orchestra' series, organized by the Saudi Music Commission under the theme 'Creativity Expands at Every Stop.' The concert was a critical success, with Australian audiences filling up the opera seats to the program's Arabic and Australian musical pieces. Farahat expressed his happiness with the concert's success and the audience's response, and noted the remarkable presence of Arab communities residing in Australia, who traveled from several cities to Sydney to attend the performance. The program also included a joint musical piece blending Arab and Australian heritage, along with special pieces performed by both Australian and Saudi orchestras. Farahat emphasized that this experience represents a new milestone in the musical series, which aims to highlight the diversity and history of Arab music and promote cultural exchange. The maestro further noted that the 'Marvels of Saudi Orchestra' series has in recent years contributed to building a new audience for Arabic music around the world. It has also strengthened its presence on international stages through previous collaborations in France, Mexico, the US, England, Japan, and Saudi Arabia. Arab musicians possess the capability to compete globally, he said, and that these concerts open new horizons for bringing Arabic music closer to the global audience.
CairoScene
12-05-2025
- Entertainment
- CairoScene
Hany Farhat to Conduct at Sydney Opera House in Historic Concert
Farhat becomes the first Arab conductor to lead the Australian Metropolitan Orchestra at the iconic Sydney venue. May 12, 2025 Egyptian conductor Hany Farhat is set to make history as the first Arab maestro to lead the Australian Metropolitan Orchestra in a major performance at the Sydney Opera House on May 12th. The performance is part of the seventh edition of the 'Saudi Orchestra Masterpieces' series, an initiative led by Saudi Arabia's Music Commission to spotlight Arabic and Eastern music internationally. Farhat will conduct both the Saudi National Orchestra and the Australian Metropolitan Orchestra in a programme designed to bridge musical cultures. Held under the patronage of Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan Al Saud, the event takes place under the theme 'Creativity Expands at Every Stop,' highlighting the Kingdom's Vision 2030 goal to expand global recognition of Arabic music and foster cross-cultural exchange. The evening's programme will include a special joint composition that merges elements of Arab and Australian musical traditions, alongside a segment featuring exclusively Australian orchestral works performed by the Metropolitan Orchestra. Farhat's appearance at the Sydney Opera House adds another landmark to a growing list of international engagements. In recent years, he has conducted joint concerts with the Saudi National Orchestra and international ensembles at venues such as Théâtre du Châtelet in Paris, the National Theatre in Mexico, the Metropolitan Opera House in New York, Central Hall Westminster in London, Tokyo Opera City in Japan, and King Fahad Cultural Center in Riyadh.
CairoScene
17-02-2025
- Business
- CairoScene
Riyadh Air Unveils Official Theme Music ‘Sound of a New Era'
Crafted by over 60 musicians, the soundscape features a fusion of digital tunes with traditional instruments. Riyadh Air has launched its official theme music, 'Sound of a New Era', composed at the iconic Abbey Road Studios in London. Crafted by over 60 Saudi and International musicians, the soundscape will accompany passengers throughout their journey, from boarding music and safety announcements, to in-flight entertainment and meal service melodies. T he composition is performed by 13 musicians from the Saudi National Orchestra on traditional instruments such as the oud, qanun and ney. The ensemble also featured the orchestra's first female violinist. Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air, described the piece as "the symphony of our brand promise," representing Saudi hospitality and a new era of premium travel. The recording, which spanned 12 hours and took eight months to produce, features a fusion of digital soundscapes with traditional instruments. Riyadh Air is set to begin operations in Q3 2025, with routes connecting Riyadh to Asia, Africa and Europe. By 2030, the airline aims to serve over 100 destinations worldwide.
Trade Arabia
17-02-2025
- Entertainment
- Trade Arabia
Riyadh Air unveils 'Sound of a New Era' sonic brand
Riyadh Air has released its captivating new sonic brand, 'Sound of a New Era,' revealing one of the first key guest experience touchpoints, with seats, airport and inflight products set to be shared in the near future, as the airline approaches its first flight later in 2025. This sonic identity, composed and orchestrated at the famous Abbey Road Studios, is the creation of a talented mix of Saudi and international artists, designed to tell stories across horizons. Reflecting Riyadh Air's mission, the sonic branding creates a journey deeply rooted in cultural identity while setting a benchmark for global premium travel. The sound is a central pillar of Riyadh Air's brand universe, creating a sensory journey that inspires awe and connection. The Riyadh Air sonic identity will be subtly integrated into various touchpoints throughout the passenger journey, from boarding music and cabin announcements to in-flight entertainment and soothing meal service melodies. 'At Riyadh Air, we believe that a journey is more than just reaching a destination; it's about the experience itself,' said Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air. ''Sound of a New Era' isn't just a sonic brand; it's the symphony of our brand promise. It's the sound of Saudi hospitality taking flight, heralding a new era of premium travel, infused with our rich cultural heritage and forward-thinking vision.' The sonic branding process for Riyadh Air was a meticulous journey, blending artistry and innovation. The recording at Abbey Road Studios featured a live orchestra in collaboration with the Saudi National Orchestra and the Music Commission. Thirteen musicians from the Saudi National Orchestra played traditional Arabic instruments such as the oud, qanun, and ney, symbolising the harmonious balance between tradition and modernity. The collaboration also included the Saudi Orchestra's first female violinist, highlighting Riyadh Air's values of innovation, authenticity, and human touch through live instrumentation. A defining feature of Riyadh Air's sonic identity is the seamless blend of digital soundscapes with traditional instruments, brought to life through live recording. This fusion reflects Riyadh Air's dual nature: a brand deeply rooted in Saudi culture yet forward-looking and technologically advanced. Digital textures symbolize innovation and progress, adding depth and complexity to the compositions. When paired with the organic warmth of live traditional instruments and orchestral arrangements, the result is a rich, layered sound that bridges the past and future.
Zawya
13-02-2025
- Entertainment
- Zawya
Riyadh Air unveils "Sound of a New Era" sonic brand, composed at Abbey Road Studios with Saudi and international talent
Composed and orchestrated at world famous Abbey Road Studios, and created by a mix of Saudi and international talent to create a piece that will tell stories across horizons Riyadh: Riyadh Air has released its captivating new sonic brand, 'Sound of a New Era,' revealing one of the first key guest experience touchpoints, with seats, airport and inflight products set to be shared in the near future, as the airline approaches its first flight later in 2025. This sonic identity, composed and orchestrated at the world-famous Abbey Road Studios, is the creation of a talented mix of Saudi and international artists, designed to tell stories across horizons. Reflecting Riyadh Air's mission, the sonic branding creates a journey deeply rooted in cultural identity while setting a benchmark for global premium travel. The sound is a central pillar of Riyadh Air's brand universe, creating a sensory journey that inspires awe and connection. The Riyadh Air sonic identity will be subtly integrated into various touchpoints throughout the passenger journey, from boarding music and cabin announcements to in-flight entertainment and soothing meal service melodies. 'At Riyadh Air, we believe that a journey is more than just reaching a destination; it's about the experience itself,' said Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air. ''Sound of a New Era' isn't just a sonic brand; it's the symphony of our brand promise. It's the sound of Saudi hospitality taking flight, heralding a new era of premium travel, infused with our rich cultural heritage and forward-thinking vision.' The sonic branding process for Riyadh Air was a meticulous journey, blending artistry and innovation. The recording at Abbey Road Studios featured a live orchestra in collaboration with the Saudi National Orchestra and the Music Commission. Thirteen musicians from the Saudi National Orchestra played traditional Arabic instruments such as the oud, qanun, and ney, symbolizing the harmonious balance between tradition and modernity. The collaboration also included the Saudi Orchestra's first female violinist, highlighting Riyadh Air's values of innovation, authenticity, and human touch through live instrumentation. A defining feature of Riyadh Air's sonic identity is the seamless blend of digital soundscapes with traditional instruments, brought to life through live recording. This fusion reflects Riyadh Air's dual nature: a brand deeply rooted in Saudi culture yet forward-looking and technologically advanced. Digital textures symbolize innovation and progress, adding depth and complexity to the compositions. When paired with the organic warmth of live traditional instruments and orchestral arrangements, the result is a rich, layered sound that bridges the past and future. By leveraging sound as a storytelling tool, Riyadh Air continues to build a brand that is as memorable as it is aspirational, weaving moments of connectivity and discovery into the passenger experience. The story continues on Riyadh Air's social channels with behind-the-scenes stories – learn more @riyadhair. Discover Riyadh Air's new sonic identity, "Sound of a New Era," here: About Riyadh Air Riyadh Air, a PIF company, is a world-class airline. Launched in March 2023, the airline will be a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft. Riyadh Air will equip its aircraft with the most advanced, state-of-the-art features with innovative, best-in-class cabin interiors and experiences, including next generation digital in-flight entertainment systems and connectivity solutions. Riyadh Air will connect guests to over 100 destinations around the world by 2030 through offering an exceptional guest experience with an authentic, warm Saudi hospitality at its heart. Website:
