Latest news with #SaudiReef
Arab News
20-05-2025
- Business
- Arab News
Saudi program to train rural women in leathercraft
RIYADH: The Sustainable Agricultural Rural Development Program, known as Saudi Reef, has launched its first vocational empowerment training in leather industries for rural women in Al-Kharj governorate. The program aims to promote entrepreneurship and support the national economy in line with Vision 2030 goals, the Saudi Press Agency reported. It provides rural women with practical skills in leather manufacturing to help develop their small businesses and improve the marketing of their products. Majed Al-Buraikan, Saudi Reef assistant secretary-general for media and communication, said 15 rural women are participating in the training, which covers value-added leather production, design, product diversification, quality control, and business management. The program includes training in business planning, cost management, marketing, and branding to help participants establish viable ventures, according to SPA. Recently, the UN World Tourism Organization recognized Saudi Reef's role in supporting sustainable development through its link with rural tourism. Basmah Al-Mayman, UNWTO Middle East director, in a letter to Saudi Reef Secretary-General Ghassan Bakri commended the program for organizing rural tourism events in various regions of the Kingdom. UNWTO expressed interest in collaborating with Saudi Reef on initiatives focused on sustainable community development and rural tourism.
Asharq Al-Awsat
19-05-2025
- Business
- Asharq Al-Awsat
Saudi Reef Launches Leather Craft Training for Rural Women in Al-Kharj
The Sustainable Agricultural Rural Development Program (Saudi Reef) has launched its inaugural vocational empowerment training program in leather industries for rural women in Al-Kharj Governorate, aiming to promote entrepreneurship and contribute to the national economy in line with Vision 2030 goals. The program equips rural women with essential skills in local leather manufacturing to strengthen their small businesses and support the marketing and growth of their leather products, SPA reported. Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan noted that 15 female rural entrepreneurs are participating in the training, which focuses on value-added leather industries, including techniques, innovative design, product diversification, quality control, and business management. The program also covers business planning, cost strategies, marketing, and branding to help establish value-added ventures.
CairoScene
24-04-2025
- Business
- CairoScene
Saudi Reef Aims to Cultivate Two Billion Roses Annually by 2026
Saudi Reef is spearheading a national initiative to transform Saudi Arabia into a leading global rose producer, targeting an annual yield of two billion roses by 2026. The Sustainable Agricultural Rural Development Program, also known as Saudi Reef, is launching an initiative to produce two billion roses annually by 2026. This would represent a substantial increase from the current output of approximately 960 million roses per year—a 34% rise over the past four years. Saudi Reef supports over 400 farmers, particularly in regions renowned for rose cultivation such as Taif, Jazan, and Asir. The initiative aligns with the Kingdom's Vision 2030 objectives, focusing on food security, rural development, and agricultural efficiency. By promoting sustainable agricultural practices and empowering local farmers, the program seeks to reduce dependence on imports and boost exports to European and Asian markets. To achieve these goals, Saudi Reef is implementing advanced agricultural technologies, including hydroponics, artificial intelligence, and smart greenhouse systems. These innovations aim to enhance production quality and water-use efficiency, addressing the challenges posed by the country's arid climate. Additionally, the program has introduced renewable-energy-powered desalination and climate-controlled technologies to overcome regional agricultural constraints. The initiative also emphasizes capacity building and knowledge transfer. During the Rose and Aromatic Plants Global Forum in Taif, Saudi Reef distributed 15,000 tissue-cultured seedlings to promote sustainability and boost production. The forum featured sessions on the challenges of Taif rose cultivation, the future of medical tourism in the Kingdom, and the role of artificial intelligence in enhancing product quality.
Asharq Al-Awsat
21-04-2025
- Business
- Asharq Al-Awsat
Saudi Reef Highlights 750 Million Taif Roses Produced in 2024
The Sustainable Agricultural Rural Development Program (Saudi Reef) has launched a week-long media campaign highlighting Taif roses as one of the Kingdom's most important agricultural and heritage products with significant economic value. Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan noted that the Taif rose is one of the world's most prominent aromatic roses and is classified among the top three types in terms of quality and fragrance, SPA reported. He emphasized that Taif rose production exceeded 750 million roses in 2024, with the program aiming to increase production to 2 billion by 2026. He said that Saudi Reef has allocated SAR135 million in direct investments over three years to implement 14 development projects. These projects cover various stages of production and support, including nurseries, laboratories, and agri-clinics, to support value chains and achieve sustainable rural development in line with the objectives of Saudi Vision 2030.
Arab News
15-04-2025
- Business
- Arab News
Saudi program supports farmers for rose sector growth
RIYADH: The Sustainable Agricultural Rural Development Program, known as Saudi Reef, is showcasing its achievements in developing the rose and aromatic plant sector during the Rose and Aromatic Plants Global Forum in Taif. The program highlights its efforts to grow this vital sector in line with the Kingdom's Vision 2030, focusing on food security, rural development, and improved agricultural efficiency, the Saudi Press Agency reported on Tuesday. Majed Al-Buraikan, Saudi Reef assistant secretary-general for media and communication, emphasized that the program's participation supports national efforts to empower rose and aromatic plant farmers and promote its initiatives in the field. He noted that Saudi Reef is a strategic partner in driving sustainable agricultural transformation, particularly in regions like Taif, Jazan, and Asir, known for their rose and aromatic plant production. Al-Buraikan added that the program supports more than 400 farmers and has achieved a 34 percent rise in rose production over the past four years, reaching 960 million roses annually. The goal is to reach 2 billion roses annually by 2026, strengthening Saudi Arabia's position as a leading global rose producer, the SPA reported. Meanwhile, the National Research and Development Center for Sustainable Agriculture launched an initiative at the forum, distributing 15,000 tissue-cultured seedlings to promote sustainability and boost production. The forum featured sessions on 'Challenges of Taif rose cultivation' and 'The future and challenges of medical tourism in the Kingdom.' Scientific lectures covered topics such as sustainable development in rose use, carbon neutrality in the aromatic journey of the Taif rose, livelihood development for farmers, and the role of AI in enhancing product quality. Arruddaf Park in Taif opens daily at 4 p.m. for visitors to explore the exhibition and enjoy the rose displays. The forum runs until April 26.
