4 days ago
Danube Home picks MoEngage to power hyper-personalised customer journeys
Home improvement and furnishing brand Danube Home, which is prominent across the Middle East region and the Indian subcontinent, has entered a strategic partnership with insights-led customer engagement platform MoEngage as part of its aim to revolutionise its customer engagement strategy.
Danube Home has officially onboarded MoEngage's AI-powered Customer Data and Engagement Platform (CDEP) to power its next phase of significant growth.
The collaboration will enable Danube Home to deliver personalised shopping experiences, connecting every customer's online journey with their in-store interactions, and ensuring a unified brand experience.
Commenting on the partnership, Sayed Habib, Director, Danube Home, said, 'Our recent rebranding is centered around the idea of 'simplicity' and making the customer's journey as seamless and enriching as possible. Partnering with a platform that is as heavily invested in customer data and AI innovations is a crucial step in this direction.'
Habib added, ' MoEngage's ability to unify our online and offline data is empowering us to understand our customers better and provide them with the personalized experiences they deserve, whether they are shopping on our website, through our app, or in one of our stores.'
MoEngage's AI-powered CDEP features and functionalities will enable Danube Home to:
Unify customer data : Through ID stitching and omnidata amalgamation, MoEngage will enable the brand to consolidate customer data from Danube Home's website, app, and in-store POS systems, creating comprehensive customer profiles.
: Through ID stitching and omnidata amalgamation, MoEngage will enable the brand to consolidate customer data from Danube Home's website, app, and in-store POS systems, creating comprehensive customer profiles. Map offline-online journeys : The Offline-Online Data Mapping feature will provide Danube Home with a holistic understanding of customer behavior across all touchpoints, essential for a brand with a strong physical presence.
: The Offline-Online Data Mapping feature will provide Danube Home with a holistic understanding of customer behavior across all touchpoints, essential for a brand with a strong physical presence. Execute targeted lifecycle campaigns : Danube Home will now be able to deploy personalized campaigns across various channels, including push notifications, email, and in-app messages, ensuring relevant and timely communication throughout the customer's journey with the brand.
: Danube Home will now be able to deploy personalized campaigns across various channels, including push notifications, email, and in-app messages, ensuring relevant and timely communication throughout the customer's journey with the brand. Future-proof its engagement strategy: The partnership provides a scalable foundation for Danube Home's strategic goal of future expansion into new markets.
MoEngage's CDEP offers a unified view of customer data and advanced omnichannel engagement tools that will empower Danube Home to not only understand but also intelligently predict and proactively engage customers across their complete customer journey, from online browsing to in-store purchases.
Kunal Badiani, Vice President – Business and Growth for Middle East, Africa, and Turkey at MoEngage, 'We are thrilled to welcome Danube Home, a true leader in the Middle East's dynamic retail sector, to the MoEngage family.'
Badlani added, 'In today's highly competitive and evolving Middle Eastern market, providing a consistent and personalized omnichannel experience is no longer a luxury but a strategic imperative. It begins with unifying and extracting the right insights from your customer data. We are confident that our AI-powered platform will enable Danube Home to not only meet but exceed their customers' expectations, driving deeper engagement, significant business growth, and fostering long-term loyalty.'
