Latest news with #SchoolofAppliedCreativity
Time of India
28-07-2025
- Entertainment
- Time of India
AI can enhance, not replace, human imagination: Shekhar Kapur
Ahmedabad: Filmmaker Shekhar Kapur on Sunday interacted with students of MICA on the occasion of launching the School of Applied Creativity. Kapur is the chief mentor for the initiative. In his keynote address on the theme 'The AI Muse: Redefining Inspiration in the Age of Imagination,' Kapur urged students to unlearn fixed notions and embrace creativity free from ego-driven constraints. "AI can enhance, not replace, human imagination. AI can process and predict based on patterns, but only human imagination led by curiosity and charged by knowing the unknown helps bring meaning and purpose. The future will belong to those who blend technology with curiosity and courage," he said. You Can Also Check: Ahmedabad AQI | Weather in Ahmedabad | Bank Holidays in Ahmedabad | Public Holidays in Ahmedabad Kapur also interacted with students on themes such as films as cultural tools and AI's role in thinking and mimicking. The faculty also elaborated on the intersection of creativity, technology, and human insight, especially in light of AI reshaping future workforces.
Indian Express
28-07-2025
- Entertainment
- Indian Express
MICA launches School of Applied Creativity, chief mentor Shekhar Kapur visits campus
Oscar-nominated filmmaker and visionary storyteller Shekhar Kapur on Sunday visited the Ahmedabad campus of MICA for the launch of the School of Applied Creativity. Kapur, who was named the chief mentor of the programme, engaged with students, faculty members, governing council members, and the leadership. MICA chairperson Tina Ambani had on July 17 announced the School of Applied Creativity at MICA's Ahmedabad campus. During this visit, he also inaugurated the Crafting Creative Communications (CCC) Programme, which is among the flagship initiatives of the new school. In his keynote address titled 'The AI Muse: Redefining Inspiration in the Age of Imagination', Kapur urged students to 'unlearn fixed notions' and embrace creativity free from ego-driven constraints. He reflected on how AI can enhance, not replace, human imagination, according to a statement issued by the institute. 'AI can process and predict basic patterns, but only human imagination led by curiosity and charge by knowing the unknown helps bring meaning and purpose. The future will belong to those who blend technology with curiosity and courage,' he said. Kapur also held a strategy session with governing council member Prof Tridip Suhrud, MICA Director and CEO Jaya Deshmukh, and Dean (Academics) Gita Heggde to outline long-term strategies for the School of Applied Creativity. They discussed how MICA can continue to lead at the intersection of creativity, technology, and human insight, especially as AI reshapes future workforces. Speaking about its vision, Deshmukh said, 'With the School of Applied Creativity, we are taking decisive action to shape the future. Imagination, well-directed and empowered by technology, will be the defining skill of tomorrow.'
Indian Express
17-07-2025
- Business
- Indian Express
With eye on AI and filmmaker Kapur part of faculty, MICA launches School of Applied Creativity
With Oscar-nominated filmmaker Shekhar Kapur as part of the faculty as the chief mentor of the institute, MICA, Ahmedabad, on Thursday launched the School of Applied Creativity with an aim to make the students future-ready by combining imagination, storytelling, media and Artificial Intelligence. Scheduled to start in July 2026, the programme will accommodate 80-100 students in its first phase. The institute will also introduce online masterclasses in the near future. The launch of the new school was announced during an event in Mumbai on Thursday by Tina Ambani, Chairperson, MICA Foundation of Communications Research and Education; Jaya Deshmukh, Director and CEO, MICA; and Ramkumar Ramamoorthy, Partner at Catalincs and a former CMD at Cognizant India. The MICA AI Advisory Board, comprising a panel of experts drawn from academia, technology, startups, creative industry, and public policy was also announced on Thursday. Tina Ambani, Chairperson of the MICA Foundation for Communications Research and Education, said, 'Since being founded, MICA (formerly Mudra Institute of Communications) has always stayed ahead of the curve. We were among the first to see the deep connection between marketing, communication, and culture. We embraced digital when it was still emerging. We brought design thinking into business education long before it became a buzzword. And today, we continue that legacy, by recognising imagination as the strategic currency of the future and further strengthening our vision to empower individuals to be creative leaders in the age of imagination.' As Ramamoorthy announced the formation of the MICA AI Advisory Board, MICA Dean Githa Heggde said, 'These experts will ensure that MICA continues to nurture creative leadership.' AI Advisory Board members include, besides Kapur and Ramamoorthy, Niraj Nirmal, Senior Technical Programme Manager, Amazon Artificial General Intelligence; Dawn Bloxwich, Senior Director, Responsible Development and Innovation, Google DeepMind; Vivek Ganotra, Co-Founder, SentiSum, and former CCO, Salesforce UK; Maya Indira Ganesh, Associate Director (Research Partnerships), Leverhulme Centre for the Future of Intelligence, University of Cambridge; Ganga Ganapathi, India Marketing Leader, Publicis Sapient; MICA alumnus Himanshu Vashishtha, Founder and CEO, Sixth Factor Consulting; and Suhaan Mukerji, Partner, PLR Chambers, Founder Member of the Governing Board, Cloud Computing Innovation Council of India, Expert Advisor to the Prime Minister of India, Public Information Infrastructure, and Innovation (2012-2014). This Board will advise on integration of AI across the curriculum and pedagogy and development of opinion papers at the intersections of key areas. MICA director Deshmukh said, 'The vision of the school is based on an understanding that while AI will make knowledge available to everyone, what will create value in the future is human imagination, creativity, and cultural intelligence. While AI is set to transform industries, there is an emerging need-supply gap for AI-trained professionals in India. The new school at MICA meets this need…'
