Latest news with #Schulman
Fashion Network
an hour ago
- Entertainment
- Fashion Network
Burberry back-to-school campaign all about 'playground to classroom style'
Back-to-School (BtS) isn't all about mass-market, price-conscious functionality. Luxury house Burberry is 'taking childrenswear from the playground to the classroom in style', with new its Winter 2025 campaign. For Burberry, this means mini iterations of its house codes 'alongside playful new prints'. Of course, the extremely well-known Burberry Check 'adds expression' to the school uniform, from quilted jackets and corduroy trousers to cashmere scarves and practical backpacks. And for later in the season, there's heritage-inspired outerwear, (think Gabardine and cotton hooded trench coats and hooded puffer jackets) layered over jumpers knitted with the house's 'Thomas Bear' and seasonal 'Big Ben' design while footwear includes trainers, sandals and Wellington boots. Completing the collection, there are also check cashmere scarfs, backpacks and a duck pencil case. Burberry has been enjoying some success with its focus under CEO Joshua Schulman on its classic pieces and this BtS season is no different. The luxury label is pitching timelessness with an edge to the affluent parents who'll be buying this collection and based on Schulman's results so far, it could prove to be a winner.
Fashion Network
an hour ago
- Entertainment
- Fashion Network
Burberry back-to-school campaign all about 'playground to classroom style'
Back-to-School (BtS) isn't all about mass-market, price-conscious functionality. Luxury house Burberry is 'taking childrenswear from the playground to the classroom in style', with new its Winter 2025 campaign. For Burberry, this means mini iterations of its house codes 'alongside playful new prints'. Of course, the extremely well-known Burberry Check 'adds expression' to the school uniform, from quilted jackets and corduroy trousers to cashmere scarves and practical backpacks. And for later in the season, there's heritage-inspired outerwear, (think Gabardine and cotton hooded trench coats and hooded puffer jackets) layered over jumpers knitted with the house's 'Thomas Bear' and seasonal 'Big Ben' design while footwear includes trainers, sandals and Wellington boots. Completing the collection, there are also check cashmere scarfs, backpacks and a duck pencil case. Burberry has been enjoying some success with its focus under CEO Joshua Schulman on its classic pieces and this BtS season is no different. The luxury label is pitching timelessness with an edge to the affluent parents who'll be buying this collection and based on Schulman's results so far, it could prove to be a winner.
Fashion Network
2 hours ago
- Entertainment
- Fashion Network
Burberry back-to-school campaign all about 'playground to classroom style'
Back-to-School (BtS) isn't all about mass-market, price-conscious functionality. Luxury house Burberry is 'taking childrenswear from the playground to the classroom in style', with new its Winter 2025 campaign. For Burberry, this means mini iterations of its house codes 'alongside playful new prints'. Of course, the extremely well-known Burberry Check 'adds expression' to the school uniform, from quilted jackets and corduroy trousers to cashmere scarves and practical backpacks. And for later in the season, there's heritage-inspired outerwear, (think Gabardine and cotton hooded trench coats and hooded puffer jackets) layered over jumpers knitted with the house's 'Thomas Bear' and seasonal 'Big Ben' design while footwear includes trainers, sandals and Wellington boots. Completing the collection, there are also check cashmere scarfs, backpacks and a duck pencil case. Burberry has been enjoying some success with its focus under CEO Joshua Schulman on its classic pieces and this BtS season is no different. The luxury label is pitching timelessness with an edge to the affluent parents who'll be buying this collection and based on Schulman's results so far, it could prove to be a winner.
Express Tribune
4 days ago
- Business
- Express Tribune
Burberry finds footing with 'Britishness' and bold cuts
Burberry's sales fell by a less-than-expected 1 per cent in the first quarter, as it benefited in the Americas and Europe from clearer brand positioning leaning on its British heritage, the luxury group said on Friday. Shares in Burberry, which have more than doubled since September, rose 4 per centin early trade. Known for its trench coats and check pattern scarves, Burberry is using its British heritage to win back customers under the leadership of CEO Josh Schulman, who took over exactly a year ago, and the company said its summer campaigns had broadened its appeal. Highgrove, inspired by the garden of the private residence of King Charles, resonated with luxury customers, Schulman said, while Festival, based on music festivals like Glastonbury and featuring bucket hats and boots, targetted young customers. Comparable sales returned to growth in Europe, the company said, while trading in the Americas strengthened. Sales fell in China and in the rest of Asia, but the rate of decline was around half that seen in the previous quarter. "The improvement in our first-quarter comparable sales, strength in our core categories, and uptick in brand desirability give us conviction in the path ahead," Schulman said, adding that the autumn collection was being "well received". Burberry said it was seeing reduced activity from tourists, but stronger demand from new and existing customers helped offset the impact. "We are really pleased with the sequential improvement that we are seeing across the regions and particularly the shift to positive comps in America and EMEA," he told reporters. "It's a tough macro out there and we're taking things step by step but we are optimistic about the quarters ahead." Burberry, which has issued several profit warnings in recent years, is cutting a fifth of its global workforce, a radical cost-cutting measure that investors have welcomed. The 1 per cent drop in overall comparable retail sales in the first quarter, which ended on June 28, beat analysts' forecasts for a 3 per cent decline in a company-compiled consensus, and improved on a 6 per cent fall in the previous quarter. Analysts at Citi said the brand had reported its third consecutive quarter of improvement since Schulman launched its new strategy last November, implying comparable sales could turn positive in the current quarter. "In a quarter marked by further macro and geopolitical pressures and weaker tourist spending in Europe and Japan, Burberry has likely held up better than peers quarter-on-quarter," they said.
Reuters
5 days ago
- Business
- Reuters
Burberry's focus on British heritage wins back US, European shoppers
LONDON, July 18 (Reuters) - Burberry's (BRBY.L), opens new tab sales fell by a less-than-expected 1% in the first quarter, as it benefited in the Americas and Europe from clearer brand positioning leaning on its British heritage, the luxury group said on Friday. Shares in Burberry, which have more than doubled since September, rose 4% in early trade. Known for its trench coats and check pattern scarves, Burberry is using its British heritage to win back customers under the leadership of CEO Josh Schulman, who took over exactly a year ago, and the company said its summer campaigns had broadened its appeal. "Highgrove", inspired by the garden of the private residence of King Charles, resonated with luxury customers, Schulman said, while "Festival", based on music festivals like Glastonbury and featuring bucket hats and boots, targeted young customers. Comparable sales returned to growth in Europe, the company said, while trading in the Americas strengthened. Sales fell in China and in the rest of Asia, but the rate of decline was around half that seen in the previous quarter. "The improvement in our first-quarter comparable sales, strength in our core categories, and uptick in brand desirability give us conviction in the path ahead," Schulman said, adding that the autumn collection was being "well received". Burberry said it was seeing reduced activity from tourists, but stronger demand from new and existing customers helped offset the impact. "We are really pleased with the sequential improvement that we are seeing across the regions and particularly the shift to positive comps in America and EMEA," he told reporters. "It's a tough macro out there and we're taking things step by step but we are optimistic about the quarters ahead." Burberry, which has issued several profit warnings in recent years, is cutting a fifth of its global workforce, a radical cost-cutting measure that investors have welcomed. The 1% drop in overall comparable retail sales in the first quarter, which ended on June 28, beat analysts' forecasts for a 3% decline in a company-compiled consensus, and improved on a 6% fall in the previous quarter. Analysts at Citi said the brand had reported its third consecutive quarter of improvement since Schulman launched its new strategy last November, implying comparable sales could turn positive in the current quarter. "In a quarter marked by further macro and geopolitical pressures and weaker tourist spending in Europe and Japan, Burberry has likely held up better than peers quarter-on-quarter," they said.
