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USA Today
6 days ago
- Business
- USA Today
See how Lululemon items compare to Costco 'dupes' claimed in lawsuit
Luxury athletic wear maker Lululemon is suing warehouse giant Costco over alleged "knockoffs" or "dupes" ‒ cheaper copies of popular items ‒ sold by the warehouse giant. Lululemon filed the lawsuit in the U.S. District Court in Central California on June 27. It alleges that Costco's in-house Kirkland Signature brand infringed on its trademarks, trade dress and design patents, and caused "significant harm" to its brand. The company is seeking unspecified monetary damages for lost profits and a halt to Costco's production and marketing of the copied items, which allegedly include hoodies, jackets and pants. Here's a closer look at the Lululemon clothing items in question: The Lululemon items cited in the lawsuit include "Scuba" hoodies, "Define" jackets, and "ABC" pants. The company alleges that an "ordinary observer" would not be able to tell the difference between the two brands in the lawsuit. Costco's products cost significantly less than Lululemon clothing. A Lululemon 'Scuba' hoodie sells for $99 to $118 on the company's website, the lawsuit says, while the Costco item costs $8. The "Scuba": An oversized half-zip hoodie features finger holes in the sleeves and a kangaroo pocket in the front. It retails between $99 and $118 on Lululemon's website, and its alleged Costco "dupe" called the "Danskin Half-Zip Pullover" retails for $8. The "Define" jacket: A full-zip jacket features shaping lines on the front and back to accentuate the wearer's waist. It retails at $128 on Lululemon's website, and the alleged Costco "dupes" called "Jockey Ladies Yoga Jacket" or "Spyder Women's Yoga Jacket" retail for $22. The "ABC" men's pants: Features five pockets, ornamental lines and a four-direction stretch. They retail at $128 on Lululemon's website, and its alleged Costco "dupe" is called the "Kirkland 5 Pocket Performance Pant" retails at $10. Here's what the court documents show: In addition to the articles of clothing, Lululemon alleges that Costco stole its "Tidewater Teal" color, a popular color offered among several of Lululemon's clothing items. What is Costco's Kirkland brand? Costco's Kirkland Signature brand is its flagship private-label brand launched in 1995, named after Kirkland, Washington, where its headquarters were formerly located. According to the Wall Street Journal, Kirkland items account for about a third of Costco's revenue and brought in $86 billion last year. Though Costco sells name-brand items, it frequently features a Kirkland-branded item next to the name-brand at a lower cost, similar to Walmart's "Great Value" line. The lawsuit stated that Costco is "known to use manufacturers of popular branded products for its own KIRKLAND® 'private label' products" and that the practice could lead consumers to believe Kirkland products are made by the same suppliers of the original items. The lawsuit claims Costco "does not dispel this ambiguity." Reporters for this story reached out to both companies but did not receive a response by the time of initial publication. In previously reported stories a Lululemon spokesperson told USA TODAY "As an innovation-led company that invests significantly in the research, development and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary," Note: USA TODAY is mentioned once in the lawsuit as covering Lululemon products but is not an involved party in the lawsuit. CONTRIBUTING Greta Cross, George Petras
Cosmopolitan
10-07-2025
- Entertainment
- Cosmopolitan
The lululemon Summer Sale 2025 Has the Best Deals on the Internet
Not gonna lie, chat, my eyes have been glued to my laptop screen for the past 36 hours hunting down the best Amazon Prime Day deals out there. (Currently: in need of seven espresso shots.) And while some are a little blah, a lot of them are actually pretty solid. But here's the thing: the lululemon Summer Sale happening right now might have Prime Day beat. Bold statement, but I said what I said! From now to July 21, iconic styles like Align Pant leggings, Scuba jackets, and the Everywhere Belt Bag are up to 50% off. This is not a drill! You'll also find major markdowns on jackets, hoodies, tanks, and more. Keep scrolling to see for yourself—honestly, this might be the best thing to happen to me all week (and I could use a week's worth of sleep, so that says something). First up: Leggings, because, duh. From flared to form-fitting, these viral high-waisted styles are the perfect solution for days when you just don't feel like wearing, well… actual pants. Great for workouts or lounging around, they're incredibly soft and stretchy, and so comfy, they seriously feel like pajamas. Ahem, you're gonna need a bra and/or top to go with your brand spanking new pair of leggings—it's only right! Take your pick of the litter because you've got a variety of tanks, long-line bras, and shirts to choose from in a wide range of colorways and designs. I fear my cart is gonna be full, considering some of the brand's cutest outerwear is seriously marked down right now. Just saying, it would be a crime if you didn't snag a Scuba jacket while the price is this low (a rare find!). I'll definitely be treating myself to the utility vest because I'm obsessed. And yep, folks, I can't believe it myself. The viral Everywhere Belt Bags that literally every human being on this floating rock has or is dying to get their hands on are in stock and on sale! (I have my eyes on the clear one that's so ideal for concerts and festivals.) Even better? Other must-have accessories like the brand's fan-favorite wristlet, hats, and socks are also marked down. Megan Uy is an associate shopping editor at Cosmopolitan, where she searches for the best products in all things fashion, home, beauty, sex, gifts, and more, so you don't have to. When she's not writing for the site, she's whipping up some cool and trendy content for the fashion section of the print magazine. She's been with the brand since 2019 (when she was an itty-bitty editorial fellow), and she's also written for Delish, House Beautiful, and People. Follow her on Instagram to get some BTS of the editor life and chaotic NYC content. Also, feel free to hit her up if you ever wanna discuss the madness that is TikTok.
Miami Herald
10-07-2025
- Business
- Miami Herald
Lululemon's pricing change sends an ominous sign
I've always been a Lulu girl. It's the one brand I've never strayed from when it comes to activewear. The Align leggings? I've worn them into the ground. The Scuba hoodie? It's been a go-to for years. I know the price tags are steep but I've always believed you get what you pay for. So you can imagine my surprise when I walked into my local Lululemon and saw a few pieces I'd consider sale. Related: The men's Lululemon rival you'll wish you discovered sooner Not wild prints or odd sizes. I'm talking classic colors, clean I'm used to seeing full price all year round. To be fair, it wasn't like the whole store was marked down. But the items that were stood out to me, because they weren't what I'd normally expect to be on sale. It left me wondering if something had changed. As it turns out, analysts have been seeing similar signs across multiple stores and they're raising serious concerns about what it means for the brand's future. A recent research note from Jefferies stated that Lululemon has been increasing markdown activity at what analysts called "alarming rates," according to Retail Dive. Their store visits revealed more promotions than usual - especially in core categories where discounts are typically rare. Even more concerning was inconsistent pricing on identical items, which could signal a rushed effort to offload inventory. Jefferies warned that these moves suggest the company is struggling with sell-through and is leaning on markdowns to clear excess product. This wouldn't be as alarming if traffic were booming. Related: Lululemon accuses Costco of copying its yoga pants, other products But in the same note, analysts pointed to weak mall traffic in the U.S., fading momentum in China, and overall sluggish sales growth. They also pointed out that the company's day-to-day operating costs are rising faster than its revenue - something that could put added pressure on profits and weigh down future earnings. The analysts also noted a broader shift in merchandise strategy. While the brand has long been synonymous with yoga-based staples, Lululemon is now leaning into bold colors and logo-heavy designs to appeal to younger shoppers. It's a move that could risk alienating some of its loyal base. Lululemon isn't just battling internal challenges. Jefferies pointed out that the brand is also facing growing pressure from direct rivals. Brands like Vuori and Athleta are gaining traction, and analysts say their stores appear more visually cohesive and thoughtfully merchandised. Recent data backs that up, showing those competitors are now outperforming Lululemon in both digital traffic and in-store visits since early 2024. At the same time, Lululemon is leaning heavily into brick-and-mortar expansion. The company opened 56 new stores last year and plans to add another 40 to 45 in 2025. But with U.S. traffic trending down and consumer price sensitivity rising, that growth plan carries new risk. To help offset cost pressures, Lululemon plans to raise prices starting in Q2. That may not sit well with shoppers, especially as competitors continue to offer strong value. The brand's bet on "newness," including pieces like the "No Line Align" legging, was meant to reignite interest. But Jefferies remains skeptical. If traffic doesn't rebound and markdowns keep growing, Lululemon could be entering a critical new chapter. My wallet may disagree, but this Lulu girlie is still calling for a comeback. Related: Amid dupe lawsuit drama, Costco shoppers praise viral product The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
01-07-2025
- Business
Lululemon sues Costco for allegedly selling dupes of its popular products
Lululemon is suing Costco, alleging the wholesale retailer knowingly sold knockoff versions or dupes of its popular products and allegedly acted in bad faith. The Vancouver-based athleisure company filed its lawsuit on June 27 in California. The suit alleges Costco "imported into the U.S., distributed, advertised, marketed, offered for sale and/or sold" products that were dupes of its "innovative, unique and high-performing apparel," including its line of ABC pants, Define jackets and Scuba hoodies and sweatshirts, all of which retail between $118 and $128 at full price on Lululemon's website. The lawsuit noted specific products sold by Costco, including Danskin's Half-Zip Pullover, Jockey's Ladies Yoga Jacket, Spyder's Women's Yoga Jacket, Hi-Tec's Men's Scuba Full Zip, and a 5 Pocket Performance Pant sold under Costco's in-house brand label Kirkland, all of which are significantly cheaper than allegedly similar versions sold by Lululemon. On Costco's website, the Spyder Women's Yoga Jacket, for example, is listed for $21.99. By selling the specified products, Lululemon claimed Costco "caused" and is "likely to continue to cause confusion, mistake, and deception among consumers." In a statement to "Good Morning America," a Lululemon company spokesperson said, "As an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary." Lululemon is seeking unspecified damages "in the form of lost profits" or other "adequate" compensation for patent infringement. Lululemon's lawsuit follows the rise of the so-called "dupe economy," fueled by social media influencers who popularize affordable duplicates of high-end or brand-name goods. "Saving money on items is now becoming something that's a little bit in vogue. It's cool to be wearing something that is less expensive but looks like the expensive brand," retail analyst Hitha Herzog told "GMA" previously in 2024. Costco has 21 days to respond to Lululemon's complaint.
New York Post
01-07-2025
- Business
- New York Post
Lululemon sues Costco over alleged sale of 'dupes' copying $128 pants
Athletic apparel giant Lululemon is suing Costco for allegedly selling cheap 'dupes' of its pricey pants and sweatshirts. In a lawsuit filed Friday in California, Lululemon alleges Costco has 'unlawfully traded' on the brand's 'reputation, goodwill and sweat equity by selling unauthorized and unlicensed apparel employing knockoff, infringing versions' of its products. Lululemon, for example, sells its popular ABC men's pants for $128 – and alleges that a pair of Costco pants that retail for just $10 rip off their design. Advertisement Leggings and yoga pants on display in a Lululemon store in New York. Bloomberg via Getty Images Its Scuba hoodies sell for $118, while Costco's private label Kirkland Signature sells copycat sweatshirts for $8, the company alleged in the suit. 'As an innovation-led company that invests significantly in the research, development and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary,' Lululemon told The Post in a statement. The Vancouver-based company is accusing Costco of leading customers to believe that these dupes, slang for duplicates, 'are in fact manufactured by the authentic supplier of the 'original' products.' Advertisement Lululemon and Costco did not immediately respond to The Post's requests for comment. Lululemon claimed it sent the Washington-based big box retailer a letter in November 2024 accusing it of selling hoodies using the Scuba design. Costco 'subsequently removed at least some of the products that infringed lululemon's SCUBA,' but later started selling similar products, according to the lawsuit. Advertisement The retailer is still selling the alleged dupes today, Lululemon said in the suit. Clothing folded on tables at a Costco store in New Jersey. Bloomberg via Getty Images The luxury leggings maker is seeking to 'fully recover' financial losses through unspecified damages and a court order to block Costco from selling the products. Lululemon has gone after alleged copycats in the past, suing stationary bike giant Peloton in 2021 for allegedly selling apparel using similar designs. Advertisement That suit was settled in 2022, and the companies announced a five-year partnership the following year to sell co-branded clothing. Lululemon recently slashed its full-year forecast, citing a 'dynamic macroenvironment' with added costs from tariffs, low demand amid economic uncertainty and heated competition from other athletic brands. Shares of Lululemon jumped 2.2% Tuesday. The stock is down 36% so far this year.
