Latest news with #SearchEngineOptimization
Time of India
3 hours ago
- Business
- Time of India
ECB holds rates with US tariffs decision on horizon
The European Central Bank held interest rates steady Thursday as policymakers waited to see whether the eurozone would be hit by higher US tariffs threatened by President Donald Trump . The pause brought to an end a streak of consecutive cuts stretching back to September 2024 that has seen the ECB slash its benchmark deposit rate to two percent. Explore courses from Top Institutes in Please select course: Select a Course Category Digital Marketing Cybersecurity Degree Others Product Management Finance Technology others Artificial Intelligence MBA Leadership PGDM Data Science Public Policy Data Analytics MCA Design Thinking Management CXO Healthcare Data Science Project Management Skills you'll gain: Digital Marketing Strategies Customer Journey Mapping Paid Advertising Campaign Management Emerging Technologies in Digital Marketing Digital Marketing Strategies Customer Journey Mapping Paid Advertising Campaign Management Emerging Technologies in Digital Marketing Duration: 12 Weeks Indian School of Business Digital Marketing and Analytics Starts on May 14, 2024 Get Details Skills you'll gain: Digital Marketing Strategies Customer Journey Mapping Paid Advertising Campaign Management Emerging Technologies in Digital Marketing Duration: 12 Weeks Indian School of Business Digital Marketing and Analytics Starts on May 14, 2024 Get Details Skills you'll gain: Digital Marketing Strategy Search Engine Optimization (SEO) & Content Marketing Social Media Marketing & Advertising Data Analytics & Measurement Digital Marketing Strategy Search Engine Optimization (SEO) & Content Marketing Social Media Marketing & Advertising Data Analytics & Measurement Duration: 24 Weeks Indian School of Business Professional Certificate Programme in Digital Marketing Starts on Jun 26, 2024 Get Details Skills you'll gain: Digital Marketing Strategy Search Engine Optimization (SEO) & Content Marketing Social Media Marketing & Advertising Data Analytics & Measurement Duration: 24 Weeks Indian School of Business Professional Certificate Programme in Digital Marketing Starts on Jun 26, 2024 Get Details The swift reduction in borrowing costs for businesses and households in the 20 members of the single-currency bloc has come as inflation has fallen back from the double-digit peaks seen at the end of 2022. Consumer prices in the eurozone rose at a pace of two percent in June, exactly in line with the ECB's target for inflation. The moderate inflation read and encouraging signs of growth meant the ECB was in a "good place", ECB President Christine Lagarde said at a press conference following the rates announcement. Live Events The outlook however remained "exceptionally uncertain, especially because of trade disputes", the central bank warned. A further escalation in trade tensions could deliver a fresh blow to the eurozone economy , with Trump having set a deadline of August 1 to impose a basic tariff rate of 30 percent on the European Union. But negotiations between Washington and Brussels to find a compromise have meanwhile progressed, raising hopes of a deal. - Trade negotiations - Lagarde declined to speculate on the outcome of the negotiations but said that a resolution and reduction in trade-related uncertainty would be "welcomed by any economic actors including ourselves". Higher tariffs -- wherever their final resting place -- could "bring inflation down further than expected" if trade tensions fuelled the euro's strength against the dollar, she said. A stronger euro would make imports cheaper and further suppress inflation. The ECB is already predicting the indicator to dip to 1.6 percent in 2026 before returning to target in 2027. The euro has surged almost 14 percent against the dollar since the start of the year, although the single currency has fallen from recent peaks. Lagarde said the ECB was monitoring the impact of euro exchange rates on inflation but added the bank was not targeting a particular exchange rate. Inflation could also be driven lower if a higher rate of tariffs reduced demand for European exports and prompted "countries with overcapacity to re-route exports to the euro area", she said. - 'On hold' - By contrast, a breakdown in global trade and supply chains could fuel a new surge in prices. And a resolution to trade tensions could "lift sentiment and spur activity", Lagarde said, potentially taking the pressure off prices. In the face of this dilemma, ECB policymakers kept rates steady, in effect bringing an end to the process of steadily lowering interest rates that started over a year ago. "You could argue that we are on hold. We are in this wait-and-watch situation," Lagarde said. "Any monetary policy decision will for the future be decided on the basis of data," she said, adding that the "jury is out as to how quickly the uncertainty will be cleared". Exchange rate fluctuations and the still-pending conclusion to EU-US talks were two reasons for the ECB to "to stay put today and keep the powder dry", ING bank analyst Carsten Brzeski said. While inflation was still around target there was "very little reason for (the ECB) to leave its 'good place'", Brzeski said, echoing Lagarde. Rate-setters could however still choose to give an extra boost to the eurozone with another cut down the line -- especially if trade tensions looked to be having an impact on the economy. If inflation showed signs of weakening and the economic data looked shaky, the central bank could plump for "one final rate cut at the September meeting", Brzeski said.
Time Business News
20 hours ago
- Automotive
- Time Business News
5 Steps to Put Your Car Care Business in Front of Customers
If you own a car care business—whether it's an auto repair shop, detailing service, or windshield replacement company—you know how important it is to stay busy. But even if your shop does top-notch work, customers won't come through the door if they don't know you exist. Today, most people turn to Google or social media when they need help with their vehicle. That's why it's important to make your business easy to find online. With the right tools and strategies, you can get in front of local customers who are already searching for the services you offer. Here are 5 smart steps to help your car care business stand out and bring in more customers—no fancy marketing degree required. Your Google Business Profile is one of the most powerful tools for getting found online. When someone searches for 'auto repair near me,' Google often shows local business listings with maps, phone numbers, and reviews. To claim and improve your listing: Go to Google Business Profile and search for your business Add correct details like your address, hours, phone number, and website Choose the right business categories (like 'Auto Repair' or 'Oil Change Service') Upload photos of your shop and services Ask happy customers to leave reviews Once your profile is active, keep it updated. Post about promotions or seasonal services. Add fresh photos of your work. The more active your profile is, the better your chances of showing up in local searches. A good website does more than just look nice—it helps turn visitors into paying customers. Your website should explain who you are, what services you offer, and how people can contact you. Here are a few must-haves: Mobile-friendly design that works on phones and tablets Clear list of services (like brake repair, inspections, or detailing) Photos of your shop, team, and finished work Buttons to call, message, or schedule an appointment Need help building a great site that's also easy to find in search engines? Work with experts like Honest Oak, a digital marketing company that helps small service businesses like yours grow online. Search Engine Optimization (SEO) is how websites get found on Google. If someone types 'brake repair near me' or 'oil change in [your city],' you want your shop to show up in the results—not your competitor's. That's where SEO for mechanics comes in. This service helps auto repair shops use the right words, content, and website structure so that Google knows when to recommend them to local searchers. Better rankings mean more clicks, calls, and customers. SEO includes things like: Adding keywords people actually search for Writing helpful blog posts or FAQs Making sure your website loads quickly and works on mobile Getting links from other trusted sites If you offer a specialized service—like fixing cracked windshields or replacing broken auto glass—make sure people can find you for that, not just general repair. Broad keywords like 'auto repair' are very competitive. But more specific searches like 'windshield replacement in [your town]' are easier to rank for and often lead to quicker sales. These are customers who already know what they need and are ready to book. To reach them, consider auto glass repair SEO, which is designed to help glass shops show up when people search for those specific problems. Targeting niche services helps you stand out and attract better leads. Word-of-mouth still matters, but now it happens online. Reviews on Google, Facebook, or Yelp help future customers decide if they can trust your business. Here's how to grow your review count: Ask every happy customer to leave a review Send a text or email with a link to your review page Post signs in your waiting room or on invoices Respond to all reviews—good or bad. Thank customers who leave kind words. If someone leaves a complaint, reply politely and offer to fix the issue. This shows others that you're professional and you care about customer service. You don't have to be a marketing pro to get more business. Just follow these 5 simple steps: Set up your Google Business Profile Create a clear, mobile-friendly website Use SEO to reach more people Promote specific services like windshield repair Ask for and respond to online reviews With a little effort and the right support, your car care business can stand out in local searches and bring in more customers every week. Want help getting started? Honest Oak specializes in online marketing for auto shops and car care businesses. Whether you need help with SEO for mechanics or targeted auto glass repair SEO, their team knows how to help your shop grow—online and in the real world. TIME BUSINESS NEWS
Forbes
a day ago
- Business
- Forbes
Why "Search Everywhere Optimization" Is The New SEO For Businesses
Ines Nasri, CEO of WebPower USA, is an online growth specialist, global speaker and mentor. Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind platforms like Instagram and TikTok in this category. In today's evolving digital landscape, relying solely on Google is no longer sufficient—especially for specific industries and audiences. With the rise of AI, Gen-Z behaviors, and new search platforms, the concept of search has fractured. People no longer "just Google it." Instead, they discover products, services and answers across multiple platforms, such as visual discovery on Instagram or TikTok, or AI-assisted searches. This shift is part of a new paradigm: Search Everywhere Optimization. The Changing Nature Of Search The way people search has fundamentally changed due to a combination of user behavior, content format preference, and platform algorithms. According to a recent SEMrush study, AI-powered experiences and platform-specific content have drastically shifted user expectations around search. Google itself acknowledges this shift. A Google executive revealed that platforms like TikTok and Instagram are increasingly eating into its core search traffic, especially among younger users. Meanwhile, Gartner forecasts a 25% decline in search engine volume by 2026, largely due to AI chatbots and virtual agents like ChatGPT. However, don't let these signals daunt you as a business or marketing professional. In my experience, what worked for SEO visibility continues to work well on other platforms, such as AI and map searches for several of our clients, because of the solid foundation we built for the site, such as building site authority and being credible sources of helpful information for prospective clients. Platform-Specific Search Behavior: Who's Searching Where? Let's look at how search preferences vary across platforms and demographics: • TikTok & Instagram are the go-to for Gen-Z. Among 18- to 24-year-olds, Instagram (67%) and TikTok (62%) surpass Google Search (61%) when it comes to discovering local businesses. • Fashion, travel, automotive and finance searches are now more common on TikTok than on Google, according to Advertising Week. • For product discovery, Search Engine Land reports that Instagram (30.4%) and TikTok (23.2%) outperform Google (18.8%) among Gen-Z. • AI chatbots like ChatGPT are increasingly used for personalized advice—especially in skincare, health and shopping. • Google Maps continues to dominate for navigation and local services, but even that is under pressure. Gen-Z's preference for Maps is declining in favor of visual discovery on TikTok and Instagram. This fragmentation isn't just generational—it's industry-dependent. Whether in healthcare, dining, fashion or financial services, you'll need to understand where your audience searches. Why This Matters For Businesses Search engine algorithms are changing fast. What ranked in Google two years ago may no longer be competitive today. Add to this the fact that platforms now reward native content—videos on TikTok, stories on Instagram, answers on ChatGPT—and the strategy for visibility becomes far more complex. This means Search Everywhere Optimization isn't a luxury; it's a necessity. You must diversify your content efforts and show up where your audience is looking, not just where Google ranks you. And this isn't just theor; researchh backs this up. A Harvard Business Review study of over 46,000 shoppers found that customers who used multiple platforms to engage with brands were more valuable, loyal and likely to purchase again. Omnichannel visibility translates to measurable business results. What Should You Do? Budgeting Efforts And Building Presence To keep pace, companies need to rethink how they allocate their SEO and content marketing budgets. Identify where your audience goes to search. If you sell skincare, you may need to be present on ChatGPT and TikTok. If you offer B2B software, LinkedIn and Google likely hold more sway. Continue to invest in traditional SEO for authority and trust, but complement it with platform-native content. Think short-form videos, AI-optimized FAQs and localized Instagram posts. GEO is a framework designed to help content rank in AI-driven results. This means writing structured and conversational content for tools like ChatGPT to recognize. If you're in a niche market—like local wellness services—Google Maps may still be critical. However, you might also find that your customers discover you first through influencer reviews on Instagram or YouTube Shorts. SEO is no longer static. Use analytics to track which platforms drive actual engagement and conversions and adjust your content and effort accordingly. The Future Of SEO Is Omnichannel We are witnessing a transformation from "Search Engine Optimization" to "Search Everywhere Optimization". Consumers no longer follow a linear path—they bounce between platforms, voices and experiences. Businesses that want to stay relevant must do the same. As PwC's Consumer Insights suggests, today's consumers expect brands to be present wherever they are—quickly, intelligently and authentically. In short: Don't abandon Google. But don't bet your entire business on it. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Time of India
2 days ago
- Business
- Time of India
Tom Aspinall's first title defense is a monster clash with Ciryl Gane at UFC 321
Titanic fights have long characterized the UFC heavyweight division , and the main event of UFC 321 is expected to carry on that tradition. Former interim champion Ciryl Gane and recently crowned undisputed champion Tom Aspinall will square off in a high-stakes match at the Etihad Arena in Abu Dhabi on October 25. This bout has the potential to change the heavyweight ranks' power dynamics in addition to being Aspinall's first title defense. On a surge of energy, Aspinall (15-3) makes his way into the Octagon. The British powerhouse has become one of the sport's most thrilling finishers thanks to his lightning-fast hands, precise boxing, and unexpected agility for a heavyweight. He has won 12 of his 15 fights via knockout, and he hasn't advanced past the first round since early 2021. He defeated Curtis Blaydes in the first round of his most recent fight at UFC 304, a decisive victory that solidified his place as a dominant force. Explore courses from Top Institutes in Please select course: Select a Course Category Digital Marketing Data Science Others healthcare Public Policy Operations Management Design Thinking MCA Cybersecurity Product Management MBA PGDM others CXO Data Analytics Management Healthcare Leadership Project Management Finance Data Science Skills you'll gain: Digital Marketing Strategy Search Engine Optimization (SEO) & Content Marketing Social Media Marketing & Advertising Data Analytics & Measurement Duration: 24 Weeks Indian School of Business Professional Certificate Programme in Digital Marketing Starts on Jun 26, 2024 Get Details Skills you'll gain: Digital Marketing Strategies Customer Journey Mapping Paid Advertising Campaign Management Emerging Technologies in Digital Marketing Duration: 12 Weeks Indian School of Business Digital Marketing and Analytics Starts on May 14, 2024 Get Details When then-champion Jon Jones formally announced his retirement, Aspinall was promoted from interim to undisputed champion after months of waiting for a unification fight. Though many fans wanted to see the Brit clash with Jones, the bout never materialized, making Gane the most logical and deserving next opponent. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Cargo Ship Meets Pirates - Watch What the Captain Does Next! Tips and Tricks Undo Ciryl Gane (13-2), meanwhile, is no stranger to high-level competition. The French striker, who was once an interim champion himself, has demonstrated some of the most technically sophisticated stand-up in heavyweight history. He has defeated fighters like Derrick Lewis, Tai Tuivasa, and Alexander Volkov thanks to his ability to outstrike opponents with precise striking and his middleweight-like footwork and distance management. However, there have been conflicting responses to Gane's recent performances, particularly his contentious decision win over Volkov at UFC 310. Live Events Gane's grappling shortcomings have frequently been criticized, especially following his defeat by Jon Jones, who submitted him in the opening round. Aspinall, a Brazilian Jiu-Jitsu black belt with a well-rounded style that can reveal weaknesses in the ground, might use that weakness as a major weapon. Despite their history of animosity—Aspinall had previously charged Gane with avoiding a fight earlier this year—the two are now headed for conflict. In addition to the clash of styles, the fight has sparked a lot of interest in the MMA community because it marks the beginning of a new era in the heavyweight division following Jones. To make the title picture even more intriguing, the UFC 321 card will also include a heavyweight eliminator between Jailton Almeida and Alexander Volkov as the co-main event. The winner of Aspinall vs. Gane might find themselves at the epicenter of a golden age for the division, with contenders circling and a new generation of heavyweights emerging. Tom Aspinall vs. Ciryl Gane provides all the elements that fans desire in a sport that thrives on the unexpected: strength, skill, story, and repercussion. The main event of UFC 321 might be remembered as one of the pivotal bouts of 2025, regardless of whether it ends in a vicious finish or a five-round chess match.
Time of India
2 days ago
- Health
- Time of India
The one time you should never eat, according to a leading cardiologist
If you find yourself heading to the kitchen for a snack after dinner, a top heart expert says it's time to rethink that habit. According to Dr. William Kraus, a preventive cardiologist at Duke Health, eating late at night is one of the most common yet harmful diet traps and it may be silently sabotaging your health and weight-loss goals, as per a report. Is Your Late-Night Snack Habit Hurting Your Health? Dr. Kraus told that, 'My No. 1 recommendation to every patient who walks in my office is not to eat after dinner,' as quoted in the report. Explore courses from Top Institutes in Please select course: Select a Course Category Digital Marketing Data Science MBA Design Thinking Finance MCA Healthcare others CXO Project Management healthcare Operations Management Product Management Public Policy Data Science Leadership Others Data Analytics Management Degree Skills you'll gain: Digital Marketing Strategy Search Engine Optimization (SEO) & Content Marketing Social Media Marketing & Advertising Data Analytics & Measurement Duration: 24 Weeks Indian School of Business Professional Certificate Programme in Digital Marketing Starts on Jun 26, 2024 Get Details Skills you'll gain: Digital Marketing Strategies Customer Journey Mapping Paid Advertising Campaign Management Emerging Technologies in Digital Marketing Duration: 12 Weeks Indian School of Business Digital Marketing and Analytics Starts on May 14, 2024 Get Details The expert has pointed out that those nighttime nibbles may seem harmless, but they often lead to unnecessary calories, poor sleep, and long-term issues like weight gain and heart problems, according to the report. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Is it legal? How to get Internet without paying a subscription? Techno Mag Learn More Undo ALSO READ: Camila Cabello and her billionaire boyfriend Henry Chalhoub's romance heats up in Ibiza with passionate kisses! Are they the hottest couple of summer 2025? Why Eating Timing Matters More Than You Think? The doctor explained that the food which is consumed late in the day or just before bedtime will only get stored rather than burned for energy, as reported in the report. He said, 'Your body doesn't need it … so it's unnecessary calories going in your body. It also interrupts sleep if you eat too close to going to bed,' as quoted in the report. Live Events As per a research, eating at late night is considered to have a higher risk of obesity, high cholesterol and heart disease, and progression of arterial stiffness, because it requires digestion during sleep, a time when the body is used to an overnight fast, as reported by ALSO READ: Is the Kennedy Center Opera House about to be renamed after Melania Trump? Here is what Republican lawmakers are proposing How Long After Dinner Should You Go To Sleep? NBC News medical contributor Dr. Natalie Azar has advised to stop eating at least three hours before bedtime because it allows the body to fast overnight and make a metabolic switch where it's potentially burning fat after exhausting all of its sugar sources when the stomach is empty, as reported by Can Intermittent Fasting Help Your Heart? American Heart Association has recommended intermittent to protect your heart by controlling inflammation, according to the report. One of the commonly used method is the 16:8 intermittent fasting, which means that you fast for 16 hours and eat all meals during an eight-hour window that lets you finish your meals early, such as from 10 a.m. to 6 p.m. or even earlier, according to the report. What Should You Eat to Stay Full At Night? According to the report, to not feel post-meal hunger, it is recommended to eat a filling dinner with plenty of protein, fiber, and other nutrients that will make it a well-balanced dinner, like having Sheet-Pan Chicken Fajita Bowls, Vegan Black Bean Burgers or Crispy Salmon Rice Bowls. FAQs Can intermittent fasting help my heart? Studies suggest it may reduce inflammation and support cardiovascular health, as per report. Will eating late affect my sleep? Yes, late-night eating can disrupt your sleep by making your body work to digest while you're resting, as per report.
