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Time Out
02-06-2025
- Business
- Time Out
New French signage rules now mandatory for businesses in Quebec with fines up to $90,000
It's official: Companies like Canadian Tire, Best Buy, and Second Cup must now add French descriptions to their storefronts, covering two-thirds of the text space. Despite a request from business groups to extend the deadline, as of Sunday, June 1,2025, several French-language requirements related to commercial signage and packaging came into force under Law 14 (formerly Bill 96). With French required to be the dominant language on store signs and stricter guidelines for product packaging, the key changes include any business name featuring a specific term (such as a store name) in a language other than French and visible from outside must now be accompanied by French wording—such as a generic term, a description, or a slogan—to ensure the clear predominance of French. This also applies to recognized trademarks, whether fully or partially in another language, if they appear in signage visible from outside a premises. "Visible from outside" includes displays seen from the exterior of a building or structure, within a shopping mall, or on terminals and standalone signage like pylons. What to know about Quebec's new language rules? Under the new rules, French must occupy twice the space of other languages on storefronts, meaning businesses with English names must add prominent French descriptions. While trademarks can remain in other languages, new rules require generic terms within them—like "lavender and shea butter"—to be translated into French. Critics warn this could limit product availability if global suppliers don't adapt, pushing customers to online retailers. Quebec's language requirement, previously for businesses with 50+ employees, now applies to those with 25–49 staff, who must register with the language office—even if no changes are ultimately needed. Businesses that violate the new rules face fines from $3,000 to $30,000 per day, rising to $90,000 for repeat offences—though officials say penalties may be delayed if efforts to comply are underway. What is Bill 96 Quebec 2025? Bill 96, which amends Quebec's Charter of the French Language, introduces changes that impact businesses in Quebec, particularly regarding language use in commerce and business. Specifically, on June 1, 2025, a key element of Bill 96 regarding trademarks comes into effect, requiring translation of descriptive or generic terms within trademarks into French.
Global News
02-06-2025
- Business
- Global News
5 things about Quebec's new language rules for businesses
New rules took effect in Quebec on Sunday requiring French to be the dominant language on store signs and imposing stricter guidelines for product packaging. The changes are part of Quebec's 2022 overhaul of its French-language law, known as Bill 96, which the government said was essential to protect French in the province. The new rules came into force on June 1 despite a request from business groups to extend the deadline for companies to comply. They say businesses haven't been given enough time to make changes that can be onerous and costly. Here are five things to know about the latest language regulations. French must be 'markedly predominant' on store signs Under the new rules, French must take up twice as much space as other languages on store signs and commercial advertising. That means stores with English names, like Canadian Tire, Best Buy and Second Cup will have to include generic terms or descriptions in French on their storefronts that take up two thirds of the space devoted to text. Story continues below advertisement Michel Rochette, Quebec president of the Retail Council of Canada, said businesses must ensure they're complying with municipal bylaws and landlords' requirements when changing their storefronts, which can be time-consuming. 'They want to comply with the rules. It's not a question of willingness,' he said. 'It's a question of capacity and authorization.' But last week, French-language Minister Jean-François Roberge said many companies have already updated their signs. 'It's possible to do it,' he said. Product packaging rules have been tightened Labels on product packaging must already be translated into French. But there's an exception for trademarks in other languages, which don't have to be translated. Get breaking National news For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen. Sign up for breaking National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy The latest regulations take aim at generic terms sometimes included in trademarks, like 'lavender and shea butter' hand soap, for example. Those descriptive terms will now have to be translated as well. Story continues below advertisement This particular rule caused the U.S. government to list Bill 96 as a trade irritant earlier this year. Rochette said if global suppliers choose not to modify their labelling to comply with the rule, Quebec businesses won't be able to stock those products and could lose customers to online retailers. 'So this is really frustrating for many of them,' he said. Smaller businesses must register with language watchdog Quebec already requires businesses with 50 or more employees to undergo a 'francization' process to ensure French is the dominant language in the workplace. That requirement is now being extended to companies with 25 to 49 employees. The businesses must register with Quebec's language watchdog, the Office québécois de la langue française. François Vincent, Quebec vice president of the Canadian Federation of Independent Business, said the majority of small businesses in the province already operate in French. Story continues below advertisement 'We're going to ask small entrepreneurs … to fill out paperwork, only to be told that everything is fine,' he said. Fines can reach $30K a day Businesses in violation of the new rules can be fined $3,000 to $30,000 per day for a first infraction, and up to $90,000 per day for a third offence. 'This can lead to huge fines,' Vincent said. However, Roberge has said the language office won't be looking to slap immediate fines on non-compliant businesses, as long as they're taking steps to fix the problem. Business groups asked for more time Rochette and Vincent issued an open letter last week asking for an extension from the province. They say Quebec had promised companies would have three years to adapt to the new rules. Bill 96 became law in 2022, but the final version of these regulations was only published in June 2024. Story continues below advertisement The government confirmed Friday that the regulations would take effect on June 1, as planned. 'In one year, there's time to do a lot of things,' Roberge said earlier in the week. 'We are disappointed because we thought it was important to give more time for business owners to comply,' said Vincent. 'These are complex rules that will create more red tape and more costs for small businesses.' Jean-Philippe Mikus, an intellectual property lawyer, said there will likely be legal challenges around the interpretation of the new rules.
Hamilton Spectator
01-06-2025
- Business
- Hamilton Spectator
Five things about Quebec's new language rules for businesses
MONTREAL - New rules took effect in Quebec on Sunday requiring French to be the dominant language on store signs and imposing stricter guidelines for product packaging. The changes are part of Quebec's 2022 overhaul of its French-language law, known as Bill 96, which the government said was essential to protect French in the province. The new rules came into force on June 1 despite a request from business groups to extend the deadline for companies to comply. They say businesses haven't been given enough time to make changes that can be onerous and costly. Here are five things to know about the latest language regulations. French must be 'markedly predominant' on store signs Under the new rules, French must take up twice as much space as other languages on store signs and commercial advertising. That means stores with English names, like Canadian Tire, Best Buy and Second Cup will have to include generic terms or descriptions in French on their storefronts that take up two thirds of the space devoted to text. Michel Rochette, Quebec president of the Retail Council of Canada, said businesses must ensure they're complying with municipal bylaws and landlords' requirements when changing their storefronts, which can be time-consuming. 'They want to comply with the rules. It's not a question of willingness,' he said. 'It's a question of capacity and authorization.' But last week, French-language Minister Jean-François Roberge said many companies have already updated their signs, and pointed specifically to food retailer Bulk Barn as being largely in compliance. 'It's possible to do it,' he said. Product packaging rules have been tightened Labels on product packaging must already be translated into French. But there's an exception for trademarks in other languages, which don't have to be translated. The latest regulations take aim at generic terms sometimes included in trademarks, like 'lavender and shea butter' hand soap, for example. Those descriptive terms will now have to be translated as well. This particular rule caused the U.S. government to list Bill 96 as a trade irritant earlier this year. Rochette said if global suppliers choose not to modify their labelling to comply with the rule, Quebec businesses won't be able to stock those products and could lose customers to online retailers. 'So this is really frustrating for many of them,' he said. Smaller businesses must register with language watchdog Quebec already requires businesses with 50 or more employees to undergo a 'francization' process to ensure French is the dominant language in the workplace. That requirement is now being extended to companies with 25 to 49 employees. The businesses must register with Quebec's language watchdog, the Office québécois de la langue française. François Vincent, Quebec vice president of the Canadian Federation of Independent Business, said the majority of small businesses in the province already operate in French. 'We're going to ask small entrepreneurs … to fill out paperwork, only to be told that everything is fine,' he said. Fines can reach $30,000 a day Businesses in violation of the new rules can be fined $3,000 to $30,000 per day for a first infraction, and up to $90,000 per day for a third offence. 'This can lead to huge fines,' Vincent said. However, Roberge has said the language office won't be looking to slap immediate fines on non-compliant businesses, as long as they're taking steps to fix the problem. Business groups asked for more time Rochette and Vincent issued an open letter last week asking for an extension from the Quebec government. They say the province had promised companies would have three years to adapt to the new rules. Bill 96 became law in 2022, but the final version of these regulations was only published in June 2024. The government confirmed Friday that the regulations would take effect on June 1, as planned. 'In one year, there's time to do a lot of things,' Roberge said earlier in the week. 'We are disappointed because we thought it was important to give more time for business owners to comply,' said Vincent. 'These are complex rules that will create more red tape and more costs for small businesses.' Jean-Philippe Mikus, an intellectual property lawyer, said there will likely be legal challenges around the interpretation of the new rules. This report by The Canadian Press was first published June 1, 2025.
Winnipeg Free Press
01-06-2025
- Business
- Winnipeg Free Press
Five things about Quebec's new language rules for businesses
MONTREAL – New rules took effect in Quebec on Sunday requiring French to be the dominant language on store signs and imposing stricter guidelines for product packaging. The changes are part of Quebec's 2022 overhaul of its French-language law, known as Bill 96, which the government said was essential to protect French in the province. The new rules came into force on June 1 despite a request from business groups to extend the deadline for companies to comply. They say businesses haven't been given enough time to make changes that can be onerous and costly. Here are five things to know about the latest language regulations. French must be 'markedly predominant' on store signs Under the new rules, French must take up twice as much space as other languages on store signs and commercial advertising. That means stores with English names, like Canadian Tire, Best Buy and Second Cup will have to include generic terms or descriptions in French on their storefronts that take up two thirds of the space devoted to text. Michel Rochette, Quebec president of the Retail Council of Canada, said businesses must ensure they're complying with municipal bylaws and landlords' requirements when changing their storefronts, which can be time-consuming. 'They want to comply with the rules. It's not a question of willingness,' he said. 'It's a question of capacity and authorization.' But last week, French-language Minister Jean-François Roberge said many companies have already updated their signs, and pointed specifically to food retailer Bulk Barn as being largely in compliance. 'It's possible to do it,' he said. Product packaging rules have been tightened Labels on product packaging must already be translated into French. But there's an exception for trademarks in other languages, which don't have to be translated. The latest regulations take aim at generic terms sometimes included in trademarks, like 'lavender and shea butter' hand soap, for example. Those descriptive terms will now have to be translated as well. This particular rule caused the U.S. government to list Bill 96 as a trade irritant earlier this year. Rochette said if global suppliers choose not to modify their labelling to comply with the rule, Quebec businesses won't be able to stock those products and could lose customers to online retailers. 'So this is really frustrating for many of them,' he said. Smaller businesses must register with language watchdog Quebec already requires businesses with 50 or more employees to undergo a 'francization' process to ensure French is the dominant language in the workplace. That requirement is now being extended to companies with 25 to 49 employees. The businesses must register with Quebec's language watchdog, the Office québécois de la langue française. François Vincent, Quebec vice president of the Canadian Federation of Independent Business, said the majority of small businesses in the province already operate in French. 'We're going to ask small entrepreneurs … to fill out paperwork, only to be told that everything is fine,' he said. Fines can reach $30,000 a day Businesses in violation of the new rules can be fined $3,000 to $30,000 per day for a first infraction, and up to $90,000 per day for a third offence. 'This can lead to huge fines,' Vincent said. However, Roberge has said the language office won't be looking to slap immediate fines on non-compliant businesses, as long as they're taking steps to fix the problem. Business groups asked for more time Rochette and Vincent issued an open letter last week asking for an extension from the Quebec government. They say the province had promised companies would have three years to adapt to the new rules. Bill 96 became law in 2022, but the final version of these regulations was only published in June 2024. The government confirmed Friday that the regulations would take effect on June 1, as planned. 'In one year, there's time to do a lot of things,' Roberge said earlier in the week. 'We are disappointed because we thought it was important to give more time for business owners to comply,' said Vincent. 'These are complex rules that will create more red tape and more costs for small businesses.' Jean-Philippe Mikus, an intellectual property lawyer, said there will likely be legal challenges around the interpretation of the new rules. This report by The Canadian Press was first published June 1, 2025.
CBC
28-04-2025
- CBC
Ex-Second Cup franchisee charged with uttering threats after antisemitic incident at protest
Social Sharing WARNING: The story below contains antisemitic remarks. A woman filmed making antisemitic remarks and performing a Nazi salute at a protest in Montreal in November has been charged with uttering threats. According to court documents, Mai Abdulhadi, 40, was charged with uttering threats to cause death or bodily harm, as well as threats to damage property. The alleged incident happened outside Concordia University on Nov. 21, 2024 and led to the termination of Abdulhadi's franchise agreement with Second Cup and the closure of the two café locations she operated at Montreal's Jewish General Hospital. The protest Abdulhadi allegedly attended was organized in the context of CEGEP and university students in Montreal striking and calling for Quebec post-secondary institutions to divest from companies with ties to Israel and urging the federal government to take a stance against the ongoing war in Gaza. After reviewing videos of the protest, Peter Mammas, the president and CEO of Foodtastic (which owns the Second Cup coffee chain), confirmed that the woman raising her arm in a Nazi salute and making antisemitic remarks was Abdulhadi, the franchisee involved. "The final solution is coming your way, the final solution. You know what the final solution is?" the woman can be heard saying in the video. The phrase is widely recognized for its association with Nazi Germany's plan to exterminate Jewish people. CBC viewed the videos, which had been circulated on social media. The allegations against Abdulhadi have yet to be proven in court.
