Latest news with #SecurityIndustryRegulatoryAgency
Campaign ME
22-04-2025
- Business
- Campaign ME
Bright Company wins ONVIF account in multi-agency pitch
Dubai-based integrated marketing agency Bright Company has won the ONVIF account, welcoming the security technology standards organisation into its client roster of technology, energy, infrastructure, manufacturing, finance, consultancy, government and security clients. Bright Company was appointed as the communications partner for ONVIF on 1 March 2025, after a competitive pitch process. As part of its ambit, Bright Company will develop and implement the PR, events, social media, and content strategies to strengthen the brand's presence across the Middle East, with specific focus on UAE, Saudi Arabia, and Qatar. Established in 2008, ONVIF is a not-for-profit organisation that aims to standardize communication between IP-based physical security products, such as video security cameras. In the UAE, ONVIF standardisation is an existing element of the Technical Specifications and Requirements of the Security Industry Regulatory Agency (SIRA). Commenting on the collaboration, Kiera Doherty, Managing Director of Bright Company, said, 'ONVIF is on a mission to transform the physical security industry through standardisation, meanwhile our region is growing rapidly in terms of business, communities, cities, and infrastructure. This is the perfect time for ONVIF to expand their presence and engagement here. Creating a clear and focused communications strategy will be the key to success.' Bright Company has a track record of success delivering integrated marketing and communications programmes for technology organisations, complex businesses, and niche brands to drive authentic engagement opportunities and reach their target audiences.
Zawya
21-04-2025
- Business
- Zawya
Bright Company grows B2B portfolio with new client win
Dubai, UAE: Dubai-based integrated marketing agency Bright Company welcomes security technology standards organisation, ONVIF into its client roster of technology, energy, infrastructure, manufacturing, finance, consultancy, government, and security clients. Bright Company was appointed as the communications partner for ONVIF on 1 March 2025, after a competitive pitch process. Their scope includes developing and implementing the PR, Events, Social Media, and Content strategy to strengthen the brand's presence across the Middle East, with specific focus on UAE, Saudi Arabia, and Qatar. Established in 2008, ONVIF is a not-for-profit organisation that aims to standardize communication between IP-based physical security products, such as video security cameras. In the UAE, ONVIF standardisation is an existing element of the Technical Specifications and Requirements of the Security Industry Regulatory Agency (SIRA). Commenting on the collaboration, Kiera Doherty, Managing Director of Bright Company, said, 'ONVIF is on a mission to transform the physical security industry through standardisation, meanwhile our region is growing rapidly in terms of business, communities, cities, and infrastructure. This is the perfect time for ONVIF to expand their presence and engagement here. Creating a clear and focused communications strategy will be the key to success.' Bright Company has a track record of success delivering integrated marketing and communications programmes for technology organisations, complex businesses, and niche brands to drive authentic engagement opportunities and reach their target audiences. About Bright Company After two-decades working client-side and agency-side for companies including Weber Shandwick and British Sky Broadcasting (Sky), Kiera Doherty founded Bright Company in Dubai in 2021. Their team of experts provide integrated marketing solutions, including PR, Digital, Social Media, Influencer Marketing, Branding, and Content Creation to B2B organisations. Contact For further information please contact: Rabih Saab PR & Communications Director, Bright Company Rabih@
Hi Dubai
24-02-2025
- Business
- Hi Dubai
SIRA Launches 'Tawash' System to Revolutionize Gold and Jewellery Transport in Dubai
Dubai's Security Industry Regulatory Agency (SIRA) unveiled its highly anticipated "Tawash" system today, following its successful preview at Intersec 2025. The system, which redefines gold and jewellery transportation standards, integrates cutting-edge technologies to offer real-time tracking, top-tier protection, and full regulatory compliance. The announcement took place at the Aman Security Training Centre in Dubai, where industry leaders gathered to witness the evolution of transport security. 'Tawash' marks a leap into a smarter, fully monitored transportation process, ensuring that gold shipments are securely transferred between commercial entities with advanced oversight. Jassim Taher, Director of Special Projects at SIRA, declared, 'Today, 'Tawash' has officially entered the operational phase,' highlighting the app's ability to guarantee the safe delivery of gold shipments with live monitoring by law enforcement authorities. The system replaces traditional cash transport services, offering a more efficient and secure alternative. Transport operations will rely on high-tech security bags, rigorously tested and certified to the highest standards. These bags include features such as smart alarms, loud sirens, electronic locks, and protection against forced entry. Dubai Police will oversee transport operations, with real-time auditing capabilities and strict verification measures to ensure compliance. Violations, including transporting gold beyond permitted limits without proper security measures, will lead to immediate fines. SIRA encourages all companies to adopt the new system and its advanced security protocols to maintain Dubai's gold market as one of the safest and most regulated in the world. News Source: Emirates News Agency
Arabian Business
23-02-2025
- Business
- Arabian Business
Dubai launches new ‘Tawash' system for secure gold transport
Dubai 's Security Industry Regulatory Agency (SIRA) has launched the 'Tawash' system for gold and jewellery transportation, following its introduction at Intersec 2025. The announcement came during a gathering at the Aman Security Training Centre in Dubai, where gold and jewellery companies witnessed the system's capabilities in transforming transportation into a monitored operation. 'Today, 'Tawash' has officially entered the operational phase,' Jassim Taher, Director of Special Projects at SIRA said in a statement. SIRA launches gold transport security system in Dubai The system enables secure transfers between commercial entities with real-time monitoring by law enforcement authorities, replacing traditional cash transport companiess. SIRA has mandated the use of security bags that meet testing and certification requirements. The bags include smart alarm systems, sirens for security breaches, electronic locks, and protection against cutting or breaking tools. Dubai Police will conduct instant audits of transport operations through verification measures. Companies will also face fines for transporting gold beyond permitted limits without security measures.
Khaleej Times
21-02-2025
- Business
- Khaleej Times
Dubai: Gold, jewellery transport to get more secure via new AI-powered system
A new AI-powered system has been launched in Dubai on Friday to guarantee more security during gold and jewellery transportation operations. The new system aims to reshape security standards in the transportation of gold and jewelry using advanced technologies that ensure real-time tracking, maximum protection, and full regulatory compliance, Dubai's Security Industry Regulatory Agency (SIRA) said. The new digital platform called "Tawash" allows gold and jewellery companies to transport their valuables using their own licensed and accredited employees, eliminating the need for third-party carriers. However, all transported items must be secured in SIRA-approved security bags to ensure safety during transit. "Today, 'Tawash' has officially entered the operational phase," said Jassim Taher, Director of Special Projects at SIRA. "During our meeting with representatives from gold and jewellery companies, we detailed the registration steps, tracking mechanisms, and compliance requirements to guarantee the highest standards of security and safety." SIRA highlighted that all transport operations must utilize high-tech security bags that have been rigorously tested and certified according to the highest security standards. These bags feature: The authority made it clear that traditional security bags will no longer be approved, and all bags must undergo SIRA laboratory testing and certification before being authorised for use within the "Tawash" system. Companies have the flexibility to choose the bag size that suits their operations, provided it meets all required security specifications. 'Tawash' features The digital platform will have a 'Guest Invites System' which is a smart application that allows companies to monitor individuals transporting gold from abroad into the market, strengthening oversight. It will also include a digital control panel and that is a real-time dashboard enabling store managers to monitor transport operations, take immediate action when necessary, and report suspicious activities or unexpected stops to enable rapid intervention. Dubai Police will have instant auditing authority over any transport operation, with multi-layered verification measures to ensure full compliance. Violations, such as attempting to transport gold beyond the permitted limit without proper security measures, will result in immediate fines. SIRA urged all companies to comply with the system's standards and take advantage of its intelligent security solutions, stressing the importance of strict adherence to regulations to maintain a secure and stable gold market in the emirate.
