Bright Company wins ONVIF account in multi-agency pitch
Dubai-based integrated marketing agency Bright Company has won the ONVIF account, welcoming the security technology standards organisation into its client roster of technology, energy, infrastructure, manufacturing, finance, consultancy, government and security clients.
Bright Company was appointed as the communications partner for ONVIF on 1 March 2025, after a competitive pitch process.
As part of its ambit, Bright Company will develop and implement the PR, events, social media, and content strategies to strengthen the brand's presence across the Middle East, with specific focus on UAE, Saudi Arabia, and Qatar.
Established in 2008, ONVIF is a not-for-profit organisation that aims to standardize communication between IP-based physical security products, such as video security cameras. In the UAE, ONVIF standardisation is an existing element of the Technical Specifications and Requirements of the Security Industry Regulatory Agency (SIRA).
Commenting on the collaboration, Kiera Doherty, Managing Director of Bright Company, said, 'ONVIF is on a mission to transform the physical security industry through standardisation, meanwhile our region is growing rapidly in terms of business, communities, cities, and infrastructure. This is the perfect time for ONVIF to expand their presence and engagement here. Creating a clear and focused communications strategy will be the key to success.'
Bright Company has a track record of success delivering integrated marketing and communications programmes for technology organisations, complex businesses, and niche brands to drive authentic engagement opportunities and reach their target audiences.
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