Latest news with #SeeraGroup
Trade Arabia
26-05-2025
- Business
- Trade Arabia
Almosafer named global travel agency partner of Adeera
Almosafer, Saudi Arabia's leading travel company (part of Seera Group), has entered into a partnership with Hotel Management Company (Adeera), a Public Investment Fund (PIF) company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. CEO Muzzammil Ahussain said: "As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia." "Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best," he stated. Adeera CEO Stefan Leser said: "Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the kingdom's ambitious tourism goals." "At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector," stated Leser. "Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom," he added. A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise.
Zawya
26-05-2025
- Business
- Zawya
Almosafer appointed first global travel agency partner of the hotel management company Adeera
Riyadh, Saudi Arabia: Almosafer, Saudi Arabia's leading travel company (part of Seera Group), has entered into a partnership with Hotel Management Company 'Adeera', a Public Investment Fund (PIF) company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. Muzzammil Ahussain, CEO, Almosafer, said, 'As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia. Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best.' Stefan Leser, CEO, Adeera: 'Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the Kingdom's ambitious tourism goals. At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector. Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom.' A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise. Almosafer's extensive on-ground knowledge and digitally integrated platforms that offer a seamless booking experience across a range of travel services, from flight bookings to hotel reservations and local activities, make Saudi's leading travel company the perfect partner to further promote the offerings of Adeera to the world. About Almosafer (part of Seera Group) Saudi Arabia's Leading Travel Company Elevating the journey for travellers to, from & within Saudi Arabia, the region & beyond, while harnessing Seera Group's 40+ years of expertise, Almosafer supports Saudi Arabia's vision as a national champion for tourism. Through its portfolio of businesses, Almosafer caters to every vertical across the travel and tourism ecosystem. A holistic travel platform built on the foundation of data, technology, and scalability, we serve all travel sectors, from consumer to corporate and government, while enabling inbound tourism for leisure and religious travel. Almosafer elevates travel experiences through multiple businesses operating under the Almosafer umbrella: Almosafer, the Middle East's leading travel brand, offers consumers seamless user experiences for domestic and international travel bookings through its omnichannel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services. Almosafer Business caters to corporate & government entities with travel management solutions. Almosafer Activities is the first-ever holistic tours and activities marketplace for the Saudi market. It offers things to do across the Kingdom for travellers from Saudi Arabia and beyond. Discover Saudi is the Kingdom's leading Destination Management Company, specializing in inbound travel, tour operations, MICE services and online distribution. Mawasim is a Hajj and Umrah tour operator. It offers high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets. For media enquiries, please contact: Nivine William Burson | About Adeera Hotel Management Company 'Adeera', Saudi Arabia's national hospitality champion, aims to develop hotel brands and provide a unique visitor experience by embodying the authentic Saudi hospitality and generosity culture to the highest global standards. An imperative goal of Adeera is to empower talents and competencies through its initiatives with partners and leading educational and training institutions, contributing to the achievement of Vision 2030 objectives and placing the Kingdom on the global tourism map.
Trade Arabia
20-05-2025
- Business
- Trade Arabia
Almosafer partners with Miral to promote Yas Island tourism
Almosafer, the Middle East's leading travel brand, has announced a partnership with Miral Destinations, a subsidiary of Miral, to promote their leading leisure and entertainment destination Yas Island, among travellers from KSA & Kuwait. The partnership aims to enhance tourist footfall in the UAE capital through Almosafer's consumer travel platforms. As part of the agreement, Almosafer will leverage its expertise and reach within the Kingdom of Saudi Arabia and across the region to promote Yas Island's immersive experiences. This includes its award-winning theme parks - Ferrari World, Yas Waterworld, Warner Bros. World, and SeaWorld Yas Island - along with world-class hotels and other attractions. These will be marketed to travellers from Saudi Arabia and beyond, in addition to Yas Island's calendar of world-class events, sporting spectacles, family entertainment, and other leisure activities. Muzzammil Ahussain, Chief Executive Officer of Almosafer (part of Seera Group), said: 'Our collaboration with Miral Destinations is reflective of our growing clout to drive tourism within the dynamic regional travel ecosystem. Saudi Arabia's robust presence in the global tourism sector has made it a magnet for both inbound and outbound tourism today. We look forward to further enhancing Abu Dhabi's reputation as a global tourism hub by driving more tourists to Yas Island and helping create memorable moments for all who choose to embark on a summer adventure with us and we are confident our digital travel platforms and omnichannel offerings will provide a seamless booking experience.'
Zawya
19-05-2025
- Business
- Zawya
Almosafer partners with Miral Destinations to drive tourism from Saudi Arabia and the region to Yas Island Abu Dhabi
Abu Dhabi, United Arab Emirates: Almosafer, the Middle East's leading travel brand, has announced a partnership with Miral Destinations, a subsidiary of Miral, to promote their leading leisure and entertainment destination Yas Island, among travellers from KSA & Kuwait. The partnership aims to enhance tourist footfall in the UAE capital through Almosafer's consumer travel platforms. As part of the agreement, Almosafer will leverage its expertise and reach within the Kingdom of Saudi Arabia and across the region to promote Yas Island's immersive experiences. This includes its award-winning theme parks - Ferrari World, Yas Waterworld, Warner Bros. World, and SeaWorld Yas Island - along with world-class hotels and other attractions. These will be marketed to travellers from Saudi Arabia and beyond, in addition to Yas Island's calendar of world-class events, sporting spectacles, family entertainment, and other leisure activities. Muzzammil Ahussain, Chief Executive Officer of Almosafer (part of Seera Group), said: 'Our collaboration with Miral Destinations is reflective of our growing clout to drive tourism within the dynamic regional travel ecosystem. Saudi Arabia's robust presence in the global tourism sector has made it a magnet for both inbound and outbound tourism today. We look forward to further enhancing Abu Dhabi's reputation as a global tourism hub by driving more tourists to Yas Island and helping create memorable moments for all who choose to embark on a summer adventure with us and we are confident our digital travel platforms and omnichannel offerings will provide a seamless booking experience.' Liam Findlay, CEO, Miral Destinations said: 'We're pleased to collaborate with Almosafer to welcome more Saudi travellers to Yas Island. Collaborations are key to our success across the global tourism stage, and we look forward to providing all our guests with a truly unforgettable experience. This partnership allows us to further position Yas Island as a must-visit destination, offering memorable moments for every visitor.' Miral Destinations is committed to inspiring and connecting people through the power of shared experiences. As a trusted destination partner, they strive to deliver memorable moments to guests across leisure, entertainment, tourism attractions and landmarks throughout Abu Dhabi and beyond. The UAE's rapidly growing prominence within the global travel ecosystem has made it a lucrative market for international travel and tourism companies. Almosafer's leading status in the regional travel sector has made it the go-to omnichannel travel brand for those seeking access to top-tier travel destinations. About Almosafer Almosafer is the Middle East's leading travel brand offering consumers seamless user experiences for domestic and international travel bookings through its omni-channel offerings across state-of-the-art online platforms, call centre, WhatsApp and retail locations. Providing hotel booking options for over 1.5 million properties around the globe, flight bookings on over 450 airlines, domestic chalet and istiraha reservations, complete holiday packages, domestic activities, car rental, transfers, concierge planning services and more, Almosafer boasts various convenient booking solutions for any type of travel need. With the heritage of being a homegrown business and harnessing extensive experience in the region, the brand has developed a deep understanding of local travel needs, preferences and traveller segments. Tailored holiday packages for Saudi travellers, dedicated offers and deals, alongside one-on-one consultation across WhatsApp, a 24/7 call centre and in-branch travel advisors, add to the sense of personalised service only a local business such as Almosafer can provide, to help customers find richer and more memorable experiences wherever and whenever they travel. This personalised service, in addition to a simple payment process across the latest secure payment options, makes Almosafer the travel brand of choice for leisure trips, business travel, or family vacations with complex itineraries. Miral Destinations Miral Destinations, a subsidiary of Miral, is the trusted one-stop destination partner that inspires and connects people through the power of shared experiences, delivering countless memorable moments and joy to guests across leisure, entertainment, and tourism attractions and landmarks throughout Abu Dhabi and beyond. The Miral Destinations umbrella encompasses the two key destinations; Yas Island, which is home to world-class theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi and SeaWorld® Yas Island, Abu Dhabi. It is also home to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi and the thrilling Yas Marina Circuit home to the Formula 1® Etihad Airways Abu Dhabi Grand Prix. Whereas Saadiyat Island is the middle east's most beautiful beach and cultural destination where transformative luxury is met with a beacon of sophistication and exclusivity. Miral Destinations aims to contribute to Abu Dhabi achieving international recognition and commercial success, strengthening the emirate's reputation as a global tourism hub.
Arab News
29-04-2025
- Business
- Arab News
Saudi travel bookings surge in early 2025 with growth in regional demand: report
RIYADH: Saudi travel bookings surged in the first quarter, 2025, with regional demand up 14 percent driven by mobile-first convenience, flexible payments, and value-focused accommodations, a new report showed. Released by Almosafer, a Saudi travel firm under Seera Group, the report also highlighted a rise in international bookings, with a 11 percent year-on-year increase. Domestic reservations grew by 4 percent annually, along with strong expansion in the Middle East and North Africa region and long-haul international travel. The findings reflect a shift in Saudi travelers' preferences, as they increasingly explore both local and global destinations, with a growing emphasis on adaptability, ease of booking, and affordability. This comes as Saudi Arabia's airports handled 128 million passengers in 2024, a 45.8 percent increase since the launch of Vision 2030 in 2016, according to the Kingdom's latest annual report on the initiative. Muzzammil Ahussain, CEO at Almosafer, said: 'The continued growth in travel demand across domestic, regional, and international markets reflects a robust appetite and confidence for exploration among Saudi travelers.' He added: 'We're seeing a clear shift toward value, flexibility, and personalized experiences, whether it's through choosing alternative accommodations, mixing and matching flight options, or leveraging mobile-first payment methods like Apple Pay and flexible options like buy now, pay later.' The report noted that flight bookings grew across all markets, with the MENA region leading at a 12 percent increase, while international flights rose by 5 percent. Room nights booked for domestic stays surged by 14 percent, and international trips climbed 13 percent. Saudi travelers are benefiting from a wave of local tourism initiatives and enhanced international airline connectivity. Government-backed events and infrastructure projects are fueling domestic exploration, while expanded flight routes and eased visa policies are making global travel more accessible. Almosafer noted that the strong demand for domestic stays was fueled by a growing range of events and unique experiences within the Kingdom. Payment preferences shifted notably, with BNPL options representing 25 percent of all bookings, up from 14 percent the previous year, the findings showed. Popular regional destinations for Saudi travelers included Dubai, Doha, Cairo, and Manama. For longer-haul travel, Istanbul, London, Paris, and Phuket remained top choices, while newer destinations like Bangkok, Amman, and Milan as well as Moscow, Madrid, and Prague also gained traction. Domestically, cities such as Makkah, Jeddah, and Riyadh, as well as Alkhobar, and Madinah dominated, alongside rising interest in Taif, AlUla, and the Red Sea, the report showed. Saudi traveler profiles also evolved, with solo travelers representing 53 percent of flight segments, particularly toward long-haul destinations. Family trips major driver Family travel accounted for 16 percent of flight segments but saw a 23 percent increase in the average trip length within the MENA region. Families were a major driver behind the 22 percent rise in domestic stays, while solo traveler stays beyond the region grew by 23 percent. In the air travel segment, full-service carriers grew in the domestic market by 24 percent year on year, while low-cost carriers saw a 6 percent decline. Within the MENA region, both full-service and low-cost carriers experienced growth. For international long-haul travel, low-cost carrier volumes surged by 35 percent amid the launch of new routes, even as full-service carrier volumes fell by 8 percent. Booking flexibility became a notable trend, with 24 percent of travelers opting to mix and match airlines for round-trip journeys. Accommodation preferences also diversified, with more than 75 percent of room nights booked in 4- and 5-star hotels. However, 3-star and below properties saw a 12 percent rise in international bookings, and bookings for serviced apartments and holiday homes increased by 15 percent in the MENA region and 21 percent beyond, reflecting growing demand for value-driven options. Alternative accommodations accounted for 8 percent of total room nights, offering an average 37 percent savings per night compared to hotel stays. This shift is particularly evident among international travelers seeking flexibility and affordability.
