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NST Leader: The rise and rise of scam ads
NST Leader: The rise and rise of scam ads

New Straits Times

time28-04-2025

  • Business
  • New Straits Times

NST Leader: The rise and rise of scam ads

MALAYSIAN cybersecurity authorities are warning of a surge in scam advertisements flooding search engines and social media platforms: fake job offers, instant loan schemes and counterfeit luxury goods. To tell the size of the surge in scam adverts, one just has to see what search engines like Google blocked or removed last year, 14.2 billion ads. It also suspended 39.2 million advertiser accounts, including 415 million ads and over five million accounts flagged for scam-related violations. But those blocked, removed or flagged don't make up the total of scam ads out there. Cybersecurity Malaysia is of the view that the best line of defence remains a cautious user. No debate here. But it must surely be aware that not all users are learned enough to know what HTTPS or URLs are. These users require more than perfunctory advice to be cautious. There is no doubt that scam ads have become sophisticated, but cautious users would be able to detect the red flags that they come attached with. An investment scheme that promises instant huge returns is one. A limited-time offer is another. Vigilance by Internet users is certainly critical, but it is not the only weapon against scam ads. Our cybersecurity authorities, too, must wage an aggressive war against scammers by getting search engines, social media platforms and telecommunications companies to do their part. But a war against scammers can only be won if the few agencies tasked with cybersecurity get their act together. When more than one agency is in charge, things are sure to slip through. In the case of Malaysia, we can think of at least three agencies — the Malaysian Communications and Multimedia Commission (MCMC), Cybersecurity Malaysia and the police. Universiti Sains Malaysia Cybersecurity Research Centre director Professor Dr Selvakumar Manickam is right in saying that inter-agency coordination needs significant improvement. He put it thus to the New Sunday Times: "The roles, responsibilities, and specific expertise of agencies such as the MCMC, Cybersecurity Malaysia and the police must be defined and streamlined." To him, comprehensive improvements are needed as to how scam advertisements are monitored and regulated in Malaysia. In the United Kingdom, the Financial Conduct Authority (FCA) springs into action relatively quickly. In 2023, the financial watchdog blocked 10,000 scam ads from Instagram, Facebook, YouTube and TikTok. The FCA also ordered businesses to amend or remove 8,582 promotions in 2022, besides publishing 1,900 alerts to consumers about potential scammers. We aren't sure if any of our cybersecurity authorities does this, but we certainly don't read about it. It is hard to estimate how much Malaysians lost to scam ads, but scams in general cost 95,800 victims RM3.18 billion between 2021 and April last year, according to the Digital Ministry figures. This may just be the tip of the iceberg as many victims do not report being scammed. As Selvakumar told the NST, Malaysia needs legislative and regulatory reforms. One such is shared responsibility for scam losses, holding social media platforms and telcos accountable as they are uniquely positioned to identify network-level threats. Besides, such legal reforms would incentivise them to adopt robust preventive measures.

Experts urge tougher rules on scam ads to combat rising online fraud
Experts urge tougher rules on scam ads to combat rising online fraud

New Straits Times

time26-04-2025

  • Business
  • New Straits Times

Experts urge tougher rules on scam ads to combat rising online fraud

KUALA LUMPUR: Given rising concerns over digital fraud, experts are calling for comprehensive improvements to the monitoring and regulation of scam advertisements in Malaysia. Universiti Sains Malaysia Cybersecurity Research Centre director Professor Dr Selvakumar Manickam proposed that digital platforms must implement mandatory and rigorous advertiser verification for all ads targeting the Malaysian market. "They also need to proactively deploy advanced AI systems capable of identifying and blocking deepfakes and AI-generated fraudulent content before it proliferates," he said when contacted. Selvakumar added that legislative and regulatory reforms are also critical. "Although Malaysia has recently enacted several policies and legislative updates to modernise its cybercrime framework, their effectiveness in practice and the strength of their enforcement still require ongoing assessment." ""Consideration should be given to specific regulations addressing new technological challenges; for example, China has introduced new rules requiring the labelling of AI-generated content to combat misinformation and enhance online transparency. "Crucially, clear policies establishing shared financial liability for scam losses should be introduced, holding both platforms and telcos accountable and incentivising preventative measures." Other measures, he said, telecommunication companies often serving as ISPs, are uniquely positioned to identify network-level threats. "They must take a proactive leadership role in detecting and disrupting scam activities at the source." He added inter-agency coordination also needs significant improvement. "The roles, responsibilities, and specific expertise of agencies such as the Malaysian Communications and Multimedia Commission, Cybersecurity Malaysia, and the police must be clearly defined and streamlined. "Enabling efficient and secure data sharing between these entities is paramount to creating a unified and effective response." Earlier, CyberSecurity Malaysia said scammers are using. Increasingly sophisticated tactics, Increasingly sophisticated tactics, including fake job offers, instant loan schemes, and counterfeit luxury goods, to lure victims into their traps. Selvakumar said beyond targeting jobseekers and shoppers, the proliferation of scam ads in Malaysia represents a critical, escalating cybersecurity threat across all digital platforms. "The scale of financial and emotional harm is immense, impacting our national economy significantly, with losses surpassing RM1 billion annually and estimated losses over the past year reaching nearly three per cent of the country's gross domestic product. "Scam calls and SMS messages, often tied to online ad campaigns, have also risen sharply here. "We face increasingly sophisticated tactics, leveraging AI, which overwhelms defences and exploits psychological vulnerabilities, requiring a broader, more urgent national response and, crucially, resolute action now, not a continuous cycle of action plans, as further delay will only exacerbate this worsening crisis. On Dec 3 last year, Prime Minister Datuk Seri Anwar Ibrahim told Dewan Rakyat Malaysia lost RM1.224 billion to online crime between January and October. Anwar said this included losses due to online scams, telecommunications fraud, e-finance crimes, love scams, e-commerce fraud, non-existent loans and non-existent investments. Selvakumar said a stronger and more unified national strategy is needed to boost scam awareness. He said while the National Scam Response Centre (NSRC) currently serves as the frontline agency, it needs significant empowerment; more resources, better inter-agency integration and critically, much higher public visibility to become the automatic first call for anyone suspecting a scam. "Alongside strengthening the NSRC, our awareness campaigns must evolve significantly. "We need to move beyond simply listing scam types and focus on building genuine behavioural resilience, teaching practical skills to recognise psychological manipulation and promoting critical thinking. "These campaigns must also be targeted effectively to different demographics and adapt rapidly to the constantly changing tactics employed by scammers."

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