Latest news with #SeoulTourismOrganization
Korea Herald
2 days ago
- Entertainment
- Korea Herald
Seoul beckons ‘KPop Demon Hunters' lovers with special merchandise shop
The Seoul Tourism Organization announced Monday that a special shopping zone featuring Netflix's latest hit animated film 'KPop Demon Hunters' is available at the Seoul My Soul Shop at Sejong Center for the Performing Arts in Jongno-gu, central Seoul. According to the Seoul Metropolitan Government and the travel organization, the shopping space was created in recognition of the global interest not only in "KPop Demon Hunters," but also in Seoul. At KCON LA 2025 last week, multiple Seoul-themed items sold out, including Hang River bookmarks and a Namsan picnic blanket. The organization said Sejong Center's new shopping space is created based on Seoul's go-to tourist destinations — the Han River, Namsan, Bukchon Hanok Village and Seoul Forest — which were heavily featured in the animated film. A variety of Seoul landmark-inspired items, ranging from scenic magnets, mugs, reed diffusers, to coin purses and candles, are available for both local and foreign visitors. The organization shared that those who buy 'KPop Demon Hunters'-related merchandise can also receive gifts, including popular tattoo stickers and a "Haechi' fan that caught visitors' attention at KCON LA. Haechi is Seoul's mascot that is based on Haetae, the mythical, lion-like creature in Korean folklore. The city's travel organization added that new merchandise inspired by traditional Korean foods — gimbap, cup noodles and more — that are enjoyed by 'KPop Demon Hunters' main characters Rumi, Mira and Zoey, will be available in October. 'We will continue our efforts to promote tourism in Seoul by developing programs and merchandise that can allow the overseas visitors to experience Seoul — which they saw in TV series or films — in real life and create a memory that they can treasure,' Kil Ki-yon, head of the Seoul Tourism Organization, said in a press release Monday.
Korea Herald
29-07-2025
- Entertainment
- Korea Herald
Blackpink's Jennie becomes face of Seoul
Jennie of Blackpink will lend her star power to Seoul, the Seoul Tourism Organization announced Tuesday. The artist was tapped as the honorary ambassador to promote tourism in the capital city this year, and a campaign video featuring her will be unveiled Thursday, the organization said. Under the catchphrase 'Absolutely in Seoul,' the first promotional video — 'Daltokki' — will follow Jennie as she explores spots in Seoul from Gyeongbokgung to Seongsu-dong. The second video will incorporate her song 'Seoul City,' which is part of her first solo full-length album, 'Ruby.' Separately, she uploaded a batch of behind-the-scenes pictures from Blackpink's ongoing world tour on Monday. The group wrapped up the North American leg of the 'Deadline' tour on Sunday and will launch the European leg in Paris on Aug. 2.
Korea Herald
05-06-2025
- Entertainment
- Korea Herald
Seoul Releases Global Tourism Campaign Featuring Star Chef Edward Lee
SEOUL, South Korea, June 5, 2025 /PRNewswire/ -- The Seoul Tourism Organization is set to release a global promotional campaign featuring renowned star Chef and Seoul Honorary Ambassador, Edward Lee. The first video, "Seoul Table for One," will premiere on June 5th on Seoul's official tourism YouTube channel, VisitSeoul TV ( Chef Edward Lee gained international acclaim through appearances on the Emmy, James Beard, and Critics' Choice Award-winning series, Bravo's "Top Chef" and recently starred in Netflix's hit culinary series "Culinary Class Wars," solidifying his reputation as a global culinary celebrity. "Seoul Table for One" highlights Lee's gastronomic journey through Seoul's diverse food scene. From beloved local eateries that have captured Korean hearts for generations to the bustling food stalls at Noryangjin Fish Market and Gwangjang Market, elegant fine-dining restaurants, and vibrant street food carts, Edward Lee introduces the authentic flavors of Seoul to a worldwide audience. The second installment, "Solo in Seoul," scheduled for release on June 11th, features Edward Lee exploring the city independently, showcasing unique experiences and solo-friendly travel routes. Highlights include riding the tram past Changgyeonggung Palace, hiking Bugaksan Mountain, wandering through Insadong's charming alleyways, taking the Seoul Sky Bridge tour, and enjoying breathtaking views aboard SEOULDAL, a tethered helium balloon attraction at Yeouido park. The promotional campaign is a collaborative effort between the Seoul Tourism Organization and NBCUniversal. The videos will be distributed through various social media platforms and aired on NBCUniversal platforms, significantly enhancing global reach across North America, Europe, and Asia. "Through global celebrity chef Edward Lee, we aim to promote Seoul's charm to international travelers, thereby boosting global tourism demand," said an official from the Seoul Tourism Organization.
Yahoo
05-06-2025
- Entertainment
- Yahoo
Seoul Releases Global Tourism Campaign Featuring Star Chef Edward Lee
Seoul Tourism Organization to globally launch promotional videos featuring star Chef Edward Lee, beginning June 5. First video, "Seoul Table for One," premieres June 5, followed by "Solo in Seoul" on June 11. Campaign was co-produced in partnership with NBCUniversal, to air internationally on NBCUniversal platforms across North America, Europe, and Asia. SEOUL, South Korea, June 5, 2025 /PRNewswire/ -- The Seoul Tourism Organization is set to release a global promotional campaign featuring renowned star Chef and Seoul Honorary Ambassador, Edward Lee. The first video, "Seoul Table for One," will premiere on June 5th on Seoul's official tourism YouTube channel, VisitSeoul TV ( Chef Edward Lee gained international acclaim through appearances on the Emmy, James Beard, and Critics' Choice Award-winning series, Bravo's "Top Chef" and recently starred in Netflix's hit culinary series "Culinary Class Wars," solidifying his reputation as a global culinary celebrity. "Seoul Table for One" highlights Lee's gastronomic journey through Seoul's diverse food scene. From beloved local eateries that have captured Korean hearts for generations to the bustling food stalls at Noryangjin Fish Market and Gwangjang Market, elegant fine-dining restaurants, and vibrant street food carts, Edward Lee introduces the authentic flavors of Seoul to a worldwide audience. The second installment, "Solo in Seoul," scheduled for release on June 11th, features Edward Lee exploring the city independently, showcasing unique experiences and solo-friendly travel routes. Highlights include riding the tram past Changgyeonggung Palace, hiking Bugaksan Mountain, wandering through Insadong's charming alleyways, taking the Seoul Sky Bridge tour, and enjoying breathtaking views aboard SEOULDAL, a tethered helium balloon attraction at Yeouido park. The promotional campaign is a collaborative effort between the Seoul Tourism Organization and NBCUniversal. The videos will be distributed through various social media platforms and aired on NBCUniversal platforms, significantly enhancing global reach across North America, Europe, and Asia. "Through global celebrity chef Edward Lee, we aim to promote Seoul's charm to international travelers, thereby boosting global tourism demand," said an official from the Seoul Tourism Organization. View original content to download multimedia: SOURCE Seoul Tourism Organization Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
