Latest news with #SephoraCanada
Cision Canada
10 hours ago
- Entertainment
- Cision Canada
Meet the Creators of the First-Ever Sephora Squad Canada Français
TORONTO, June 17, 2025 /CNW/ - Today, Sephora Canada proudly introduces the 2025 Sephora Squad Canada – the inaugural Canadian edition of Sephora's unique influencer program. The Squad features a diverse group of 10 inspiring voices who embody the authenticity and inclusivity of Sephora Canada's community. Designed to accelerate the growth of emerging Canadian talent, foster community and represent the extraordinary diversity that defines Canada, Sephora Squad offers members content partnerships, mentorship, and exclusive access to coveted beauty brands, founders, products, and local events. Applications to join Sephora Squad Canada opened in March, resonating deeply with the Canadian creator community and drawing thousands of submissions. This level of interest speaks not only to the reach of the Sephora Squad program, but more importantly, to the incredible pool of talent across the country - creators who are ready to share their voices and perspectives, and help shape beauty culture across platforms like TikTok, Instagram, and YouTube. "The response to Sephora Squad Canada has been truly amazing," says Allison Litzinger, SVP of Marketing at Sephora Canada. "The application process showcased the incredible creative talent in this country and highlighted our strong brand connection with Canadian creators and the community we've built. Introducing the first official squad feels very special, and I'm really looking forward to what we'll create together and growing this program in Canada." This year's cohort includes individuals of different cultures, communities, ages, and lived experiences, showcasing that we all Belong to Something Beautiful. Their creative content reflects diverse interests, perspectives, and expertise, highlighting the vibrant and multifaceted beauty community across the country. Anahita: I'm deeply committed to building meaningful relationships with my community through engaging tutorials, honest product reviews, and insightful tips. Annie Kim: Hi, I'm Annie, a beauty and lifestyle creator based in Vancouver with a background in nursing. My love for beauty began with Korean skincare, and now I share honest reviews, skincare tips, and everyday makeup routines on TikTok and Instagram. Hermantha: I'm Hermantha and I love everything beauty, especially natural hair. I enjoy sharing my passion by celebrating what makes each of us unique and empowering others to show up as their most authentic selves. Karina: I'm a creator, and entrepreneur, who has a passion for inspiring women to elevate their lives through confidence, fragrance, and intentional daily routines. Known for my luxe take on beauty, hygiene, and self-care, I empower my audience to feel good from the inside out and live as their best self! Karla Cruz: I'm a Vancouver-based makeup artist, who has built a strong following based on trust and kindness with my audience. I create content ranging from product reviews, tutorials and even tips and tricks on the latest industry trends in the realm of all things beauty - skincare, makeup and fragrance. Nilani: Hi, I'm Nilani! I'm a Toronto-based Tamil creator who loves sharing all things lifestyle, from haircare and beauty to what's cooking in my kitchen! BeautybyBanda: I'm a Makeup Artist and Content Creator who loves all things beauty, and all things Blonzing. I'm 21 years old from Toronto, and makeup is a way for me to express myself and creativity. Roslyn Griner: I am on a mission to redefine aging and inspire women that your second act can be as exciting and fulfilling as your first act. An unapologetic fashion rule breaker that doesn't believe fashion has an age limit. Sharing tips on skincare and beauty targeted at women with mature skin. An avid fitness fan I share my workouts from Pilates, Lagree, Spinning and high intensity. Authentic and self-deprecating, I share my everyday life and travels on the path of life. Rym Nebbak: Serving bold looks, good vibes and beauty realness, I'm your go-to glow dealer and unapologetic content queen! Smrithi Dhanasekar: Rooted in culture, driven by beauty, and eternally expressive. I am a South Asian creator celebrating culture through beauty, fashion, and lifestyle - always keeping it authentic, occasionally unhinged. Get to know the 2025 Sephora Squad Canada here. Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 34 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
Cision Canada
05-06-2025
- Entertainment
- Cision Canada
TORONTO TEMPO LAUNCH TOGETHER WE WIN PLATFORM
Tempo's platform for equity, community, and collective action launches with the team's first-ever Fan Pledge, written by Toronto's first Youth Poet Laureate Shahaddah Jack TORONTO, June 5, 2025 /CNW/ - The Toronto Tempo today announced the launch of Together We Win — the team's new platform for equity, community, and collective action. Launching during Pride and National Indigenous History Month in Canada but crafted for longevity, Together We Win is released in partnership with founding partner, Sephora Canada. The platform will come to life in the years to come through a fan pledge, limited edition merchandise, and local and national partnerships with diverse grassroots organizations to champion inclusion and belonging on and off the court. "Sports don't just reflect culture — they shape it. More than anything, they create belonging," said Whitney Bell, Chief Marketing Officer of Tempo Basketball Club. "Together We Win is our promise to every member of our community: you have a place with us. And it's a call to our fans — not just to cheer, but to stand. For inclusion. For representation. For each other." At the core of the platform is the Fan Pledge — a bold, visible commitment to making game day, and the community around it, truly inclusive. Crafted by Shahaddah Jack, Toronto's first Youth Poet Laureate, the Fan Pledge invites fans to stand with the team in championing belonging for all. Designed to be a call-to-action for fans from coast-to-coast-to-coast, the Fan Pledge will open every home game when the Tempo take the court in 2026, setting the tone and reminding everyone of the team's commitment to creating a space where all are welcome. By signing the pledge on the Tempo's website, fans will play an active part in a growing movement. For the month of June, every signature will lead to a $1 donation from the Tempo (up to $15,000) to You Can Play, an advocacy organization working to ensure 2SLBTQIA+ inclusion at every level of the game. To drive even greater impact, for the first 15,000 Canadians who sign the pledge, Sephora Canada will match the Tempo's investment and support diverse organizations across the country, including You Can Play. "At Sephora Canada, our purpose is to champion a world where inspiration and inclusion go hand in hand — where everyone feels empowered to celebrate their beauty," says Allison Litzinger, Senior Vice President of Marketing at Sephora Canada. "Together with the Tempo, we are committed to helping shape a community of fans who can bring their authentic selves to the game and come together through the shared passion of sport." For Pride and National Indigenous History Month specifically, the Tempo will collaborate with Canadian artists from the 2SLBTQIA+ community to bring the Fan Pledge to life through art. The finished pieces will be featured on merchandise, with proceeds benefiting local charitable organizations across the country. The merchandise will be available at Makeway ( later this month. "Diversity is in the DNA of the WNBA," concludes Bell. "As a new franchise, we're so proud to continue building on the legacy of the league — one that champions equity, visibility, and community. We understand the role we play in this broader story, and we take it incredibly seriously." The Tempo will begin playing at Coca-Cola Coliseum in 2026 and will host regular-season games across Canada. More information about the team, including details on how to place a Season Ticket deposit and access the Tempo's merchandise store, is available at About Toronto Tempo In May 2024, the Women's National Basketball Association (WNBA) announced its expansion into Canada by awarding Toronto an expansion team, the league's first outside the United States. The new team, owned by Kilmer Sports Ventures, will begin play in the 2026 season as the WNBA's 14th franchise. Sephora Canada and CIBC are the team's first announced founding partners. Larry Tanenbaum, Chairman of Kilmer Sports Ventures and a 30-year veteran of building championship-caliber teams, is also Chairman of the NBA Board of Governors and Chairman of Maple Leaf Sports & Entertainment, which owns the NBA's Toronto Raptors, NHL's Toronto Maple Leafs, MLS' Toronto FC and other professional sports franchises. Under his leadership, the Raptors won their first NBA championship in 2019.
Yahoo
11-04-2025
- Business
- Yahoo
Blume Unveils Indulgent New Toffee Lip Balm in Collaboration with Canadian Creator & Investor Spencer Barbosa, Exclusively at Sephora Canada
Vancouver, British Columbia--(Newsfile Corp. - April 11, 2025) - Blume, the beloved Canadian clean skincare brand dedicated to revolutionizing self-care for acne-prone and sensitive skin, is thrilled to announce the highly anticipated launch of its newest lip innovation: Superbalm Lip Tint in Toffee. This delectable addition to Blume's cult-favorite Superbalm line boasts a comforting, nostalgic toffee flavor and an intensely hydrating formula, promising to become a must-have for lip care enthusiasts. The Superbalm Lip Tint in Toffee is available now, exclusively at Sephora Canada stores nationwide and online at and This exciting launch is further amplified by a dynamic new partnership with prominent Canadian content creator, actress, and entrepreneur, Spencer Barbosa. Spencer, a powerful and authentic voice for Gen Z with a remarkable following of over 10 million, has officially joined the Blume family as both a brand partner and investor. This strategic alliance underscores Blume's commitment to connecting with its core audience through genuine relationships and shared values. "Partnering with Blume has been one of the most exciting moves of my career so far-not just as a creator, but as an investor. I've been a fan of their products for a while now, and everything they stand for aligns with what I believe in: clean, effective skincare, real conversations around confidence, and building something meaningful. The new Toffee Lip Balm is literally my new favorite thing-hydrating, nostalgic, and smells like the coziest dessert ever. I'm so proud to be part of this launch and can't wait to keep growing with the Blume team." The synergy between Blume and Spencer Barbosa extends beyond a shared passion for skincare. Rooted in Canadian heritage, both Blume and Spencer foster a strong sense of community and are deeply committed to providing young individuals with clean, effective products presented in a joyful, inclusive, and transparent manner. This collaboration signifies a powerful movement within the Canadian beauty landscape, celebrating homegrown ingenuity and fostering genuine skin confidence. Blume's Superbalm Toffee Lip Tint is a luxurious, butter-soft treatment meticulously crafted with nourishing natural butters and a collagen-boosting peptide complex. Encased in a convenient soft-squeeze tube, it delivers enduring moisture and a subtle, delightful candy-shop aroma without compromising Blume's unwavering clean beauty standards. True to the brand's ethos, the Toffee Lip Balm is dermatologist-tested, vegan, cruelty-free, and thoughtfully formulated for even the most sensitive skin. "This partnership with Spencer and the launch of our Toffee Lip Balm at Sephora Canada marks an incredibly exciting chapter for Blume," say co-founders Taran and Bunny Ghatrora. "Spencer's authentic voice and dedication to her community perfectly align with our mission. Launching our new Toffee Lip Balm at Sephora Canada feels like a significant milestone for Blume as well," states Taran Ghatrora, co-founder and CEO of Blume. "As a Canadian-founded and female-led brand, collaborating with Spencer, another incredibly talented and proudly Canadian voice, is a dream come true. This partnership is a testament to the strength of local talent and reinforces that Canadian beauty brands are poised to lead and innovate on a global scale." This latest launch solidifies Blume's growing prominence as a leading emerging clean beauty brand within Sephora Canada. The brand resonates deeply with a powerful community of Gen Z and Gen Alpha consumers who prioritize product efficacy, ingredient transparency, and a brand ethos that aligns with their values. The Blume Superbalm Toffee Lip Squeeze is available for purchase now in-store and online at Sephora Canada ( and directly through Blume's website ( ## For interview and media inquiries, please contact: Daniel Pillai, LANGTON PR, daniel@ Photo Credit: BLUME To view an enhanced version of this graphic, please visit: Photo Credit: BLUME To view an enhanced version of this graphic, please visit: Photo Credit: BLUME To view an enhanced version of this graphic, please visit: Photo Credit: BLUME To view an enhanced version of this graphic, please visit: Photo Credit: BLUME To view an enhanced version of this graphic, please visit: Photo Credit: BLUME To view an enhanced version of this graphic, please visit: Photo Credit: BLUME To view an enhanced version of this graphic, please visit: Photo Credit: BLUME To view an enhanced version of this graphic, please visit: ABOUT BLUME: Blume is a Canadian clean skincare brand with a mission to make the next generation of beauty radically inclusive. Recognized for its effective and gentle formulations specifically designed for sensitive and acne-prone skin, Blume seamlessly blends transparency, community engagement, and science-backed ingredients to empower young people to embrace their natural beauty and feel confident in their skin journey. ABOUT SPENCER BARBOSA: Spencer Barbosa is a highly influential Canadian content creator, actress, and entrepreneur who has cultivated a thriving community of over 10 million followers across various social media platforms. As a prominent voice championing confidence, self-love, and authenticity, Spencer is redefining online engagement and now, as an investor in Blume, is actively contributing to shaping the future of the Canadian beauty industry. To view the source version of this press release, please visit Sign in to access your portfolio
Associated Press
18-03-2025
- Business
- Associated Press
Sephora Canada Announces the Launch of Its First-Ever Sephora Squad Canada
Applications are almost open for the beauty retailer's Canadian creator program TORONTO, March 18, 2025 /CNW/ - Sephora Canada is celebrating and amplifying the unique beauty of Canadians with the introduction of its first-ever, proudly Canadian Sephora Squad. The localized creator program is designed to accelerate the growth of emerging Canadian talent, foster community, and represent the extraordinary diversity that defines Canada. Applications will open on March 25th for the inaugural Sephora Squad Canada, which will be made up of up to ten inspiring beauty lovers and passionate creatives from all backgrounds and audience sizes, each embodying the diversity, authenticity, and values of Sephora Canada. Committed to uplifting diverse creators and underrepresented voices, the program invites creators of all races, ethnicities, ages, and more, ensuring a truly inclusive space within the beauty community. Selected members will be welcomed into the world of Sephora, provided with content partnerships, exposure, mentorship, and exclusive access to the most coveted beauty brands, founders, products, and local events. 'We knew it was time to bring together a Sephora Squad that's uniquely and proudly Canadian - one that authentically represents the incredible diversity of our country' says Allison Litzinger, SVP of Marketing at Sephora Canada. 'With our first-ever Sephora Squad Canada, we're spotlighting rising and diverse creators who embody this spirit, giving them a platform to share their stories, a community that lifts them up, and a space where they feel seen and celebrated. We're excited to expand and evolve this program here in Canada, helping to grow and shape the beauty creator landscape here in a meaningful and positive way. Sephora Squad Canada is committed to championing up-and-coming creators who are passionate about the Sephora brand, with a focus on micro and mid-level creators primarily on Instagram, TikTok and YouTube. While experience with beauty content is required, Sephora Squad also seeks creators with interests in lifestyle, fashion and wellness, and other creative spaces, recognizing that beauty is deeply intertwined with all facets of self-expression. Applicants must be 18 years of age or older and reside in Canada to be eligible. For more information about Sephora Squad Canada and the application process, please visit and follow @sephoracanada on Instagram. About Sephora Canada: Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 34 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
