Latest news with #Sequel
Los Angeles Times
2 days ago
- Business
- Los Angeles Times
Infinity Digital Consulting Acquires Sequel Solutions, Aiming to Set New Industry Standard for Answer Engine Optimization Tools
Westlake Village-based Infinity Digital Consulting, led by Lorenzo Loken, has announced the strategic acquisition of Sequel Solutions, a business development consultancy. The acquisition includes the pioneering Answer Engine Optimization (AEO) tool, SequelAEO, developed by Sequel's founder, Leland 'TJ' Jourdan II. This move elevates Infinity Digital Consulting's position in quantitative AEO analytics. Key to the acquisition is the integration of SequelAEO, an innovative tool that optimizes the visibility of online content in answer engines. With this addition, Infinity Digital Consulting aims to provide its clients with a competitive edge in the rapidly evolving digital landscape. Loken, CEO of Infinity Digital Consulting, said, 'This strategic acquisition aligns with our core principles and commitment to provide the best digital consulting services in Los Angeles. SequelAEO will complement our existing services and elevate our ability to provide advanced, data-driven solutions to our clients.' Jourdan, the mastermind behind SequelAEO, will join the Infinity Digital Consulting team, bringing his expertise in the field of Answer Engine Optimization and leading Infinity's artificial intelligence efforts. 'We're thrilled to have TJ and his team on board. His innovative thinking aligns with our vision of staying ahead of the digital curve,' added Loken. SequelAEO's pioneering approach to AEO has been recognized for its unique ability to provide actionable insights based on quantitative analysis, primarily in the massive market of Houston, with restaurants like French-inspired phenom BeauSoleil and mineral rights fund Acadia Mineral Partners. This acquisition empowers Infinity Digital Consulting to deliver industry-leading, data-driven strategies that enhance its clients' digital footprint. Information sourced from Businesswire. Learn more by contacting Lorenzo@
Business Wire
5 days ago
- Business
- Business Wire
Infinity Digital Consulting Acquires Sequel Solutions, Sets Industry Standard for Answer Engine Optimization Tools
LOS ANGELES--(BUSINESS WIRE)--Infinity Digital Consulting, led by Lorenzo Loken, has announced the strategic acquisition of Sequel Solutions, a leading business development consultancy. The acquisition notably includes the pioneering Answer Engine Optimization (AEO) tool, SequelAEO, developed by Sequel's founder Leland "TJ" Jourdan II. This move elevates Infinity Digital Consulting's position as the industry leader in quantitative AEO analytics as well as maintaining their ultra exclusive client base. The acquisition of Sequel empowers Infinity Digital Consulting to deliver industry-leading, data-driven strategies that enhance its clients' digital footprint through both traditional SEO and cutting edge AEO technology. Share Key to the acquisition is the integration of SequelAEO, an innovative tool that optimizes the visibility of online content in answer engines. With this addition, Infinity Digital Consulting aims to provide its clients with a competitive edge in the rapidly evolving digital landscape. Lorenzo Loken, CEO of Infinity Digital Consulting, said, "This strategic acquisition aligns with our core principles and commitment to provide the best digital consulting services in Los Angeles. SequelAEO will complement our existing services and elevate our ability to provide advanced, data-driven solutions to our clients." Leland "TJ" Jourdan II, the mastermind behind SequelAEO, will join the Infinity Digital Consulting team, bringing his expertise in the field of Answer Engine Optimization and leading Infinity's artificial intelligence efforts. "We're thrilled to have TJ and his team on board. His innovative thinking aligns with our vision of staying ahead of the digital curve," added Loken. SequelAEO's pioneering approach to AEO has been recognized for its unique ability to provide actionable insights based on quantitative analysis, primarily in the massive market of Houston, TX with restaurants like french inspired phenom BeauSoleil and mineral rights fund Acadia Mineral Partners. This acquisition empowers Infinity Digital Consulting to deliver industry-leading, data-driven strategies that enhance its clients' digital footprint. About Infinity Digital Consulting: Infinity Digital Consulting is a premier digital consulting firm based in Los Angeles, committed to providing top-tier digital consulting services. With a focus on innovative solutions and data-driven strategies, the firm prides itself on staying ahead of the digital curve and delivering exceptional results for its clients.
Yahoo
06-08-2025
- Health
- Yahoo
Tampons haven't changed in nearly 100 years. 2 women engineers just fixed that.
Tampons are 'way overdue' for a new design. Tampons have helped women manage their periods for decades. But these feminine hygiene products aren't perfect. Tampons are prone to leakage, which can ruin your outfit and your day. Even the fear of tampon leaks can be a distraction. 'For many women, potential leaks are in the back of their head when they're on their period,' Dr. Christine Greves, an ob-gyn at the Winnie Palmer Hospital for Women & Babies in Orlando, Fla., tells Yahoo. 'If you're constantly not able to wear white or having to have people check you to make sure you're not bleeding out, that's distracting and disruptive.' While tampon leaks aren't a new problem, a duo of female engineers may have found a modern solution. It's called the Sequel Spiral tampon, and it provides a unique shape that's designed to tamp down on tampon leaks. Sequel is just starting to get some major buzz, especially in the athletic community. Here's why, plus how this new design works. The problem: Leaky tampons are a common issue that many women find distracting and frustrating. By the numbers: It's hard to say exactly how many women use tampons, but Harvard's longitudinal Apple Women's Health Study finds that these items are the most popular feminine hygiene product used by women. Of the 7,394 women who participated in the study, 47% report using regular tampons, while 33% say they rely on superabsorbent tampons. (By comparison, 46% say they use sanitary napkins or pads, and 16% use a combination of tampons and pads, but not together.) Unfortunately, leakage is a common problem. One poll found that more than 70% of the women surveyed said they had experienced tampon leakage within the past three months. 'A tampon is supposed to prevent you from having to wear a burdensome pad,' Greves says. 'But if the tampon doesn't do the job it's supposed to do, it does not allow people to comfortably do what they need to do.' The solution: Enter Sequel. The brand's spiral-shaped tampon received approval from the Food and Drug Administration in 2023, marking the first major change to a tampon design in nearly a century. 'The tampon was originally designed by a man,' Amanda Calabrese, Sequel cofounder and a former elite athlete, tells Yahoo. 'We recognized that this was way overdue for a change.' Alongside cofounder and fellow Stanford University-educated engineer Greta Meyer, Calabrese created the Sequel tampon's unique helix-shaped design. 'When we spoke to people who use period products, we found that tampon leakage was the No. 1 complaint and, after that, it was discomfort,' Calabrese says. 'So, we looked at the product from the lens of mechanical engineers.' Calabrese says that she and Meyer discovered that the traditional tampon design wasn't as mechanically efficient as it could be. Standard tampons have 'vertical channels' that run from top to bottom around the outside of the tampon. 'What is not happening is an interruption in the flow path,' she explains. As a result, the standard tampon design opens women up to leaks. The spiral tampon is designed to interrupt those vertical channels to create more of a horizontal flow, Calabrese says. 'That allows the tampon to absorb more evenly than a normal tampon,' she adds. The Sequel Spiral tampon has the same indications for use as other tampons on the market. Women insert it with an applicator and then should change it at least every six to eight hours, per FDA regulations. (Calabrese says she can't comment on whether the Sequel tampon needs to be changed less frequently than traditional designs due to guidelines for tampon usage laid out by the FDA.) Sequel tampons are pricier than traditional tampons, though. The Sequel Spiral tampon is $19.99 for a 32-tampon box at By comparison, a 40-pack of regular Tampax tampons is $13.99 on Amazon. Overall, ob-gyns applaud the concept. 'It is possible that a tampon with more surface area and diagonal grooves that spiral downward could lead to better and more even blood absorbency than the current vertical panels seen in traditional tampons,' Dr. Sherry Ross, an ob-gyn in Southern California and author of She-ology: The Definitive Guide to Women's Intimate Health. Period., tells Yahoo. 'This new and innovative tampon design could prove to absorb period blood flow better with more comfort and less leakage.' Greves calls the design 'brilliant,' pointing out that straight lines and gravity are the fastest way to funnel blood out. 'Unfortunately, that's how the traditional tampon is designed,' she says. But while Greves likes the idea of the Spiral tampon, she says you don't need to switch if your current tampon is consistently working for you. 'If you've found your dream tampon, stick with that,' she says. 'But if you are struggling with leakage, given that this has passed safety inspections, there's no harm in trying this new design.' Ultimately, Calabrese says that Sequel's mission is to make women's lives easier. 'We want to make sure that you have a product that will stand up to all of the challenges you have throughout your day,' she says. 'Reliable options for period products are important.'
Yahoo
04-08-2025
- Health
- Yahoo
How innovations in women's health are making it a priority — not an afterthought
There are so many innovations happening in women's health right now, including wearable devices and products to track and manage periods, perimenopause and more. (Photo illustration: Yahoo News; photos: Getty Images, Sequel, Teal Health) A tampon that stops leaks. A cervical cancer screening test you can take at home. An app that tracks perimenopause symptoms to help you sort through the confusion and manage them better. These are just a few of the key innovations that are reshaping women's health, making it a priority rather than an afterthought. To quote Lizzo: 'It's about damn time.' It's well known that women's health has been historically overlooked and underfunded, while women's symptoms are often dismissed or misunderstood, creating a gender health gap. A wave of innovations in female-focused technology, aka femtech, is starting to change that, putting women in charge of their own health and breaking down barriers to better care. And not surprisingly, it's often women, from scientists to CEOs, who are pushing for change — call them problem solveHERs, if you will. Investors are finally taking notice. Femtech has become a booming industry, with apps, wearable devices and products tracking and managing periods, fertility, menopause and more. The global femtech market is expected to be valued at $60 billion by 2027, according to a report by Emergen Research. Advertisement To say it's a remarkable time in women's health is an understatement. 'Since I have been a doctor, I could count on one hand the number of new treatments and technologies for all of gynecology,' Dr. Karen Tang, a gynecologist and author of It's Not Hysteria: Everything You Need to Know About Your Reproductive Health (But Were Never Told), tells Yahoo. 'There really aren't a lot of innovations, so having a few of them — like the [at-home] HPV screening and non-invasive tests for endometriosis and [new] classes of medications — is actually really unusual. So it's exciting to have that. It's hopefully the start of more innovations to come.' Dr. Gil Weiss, an ob-gyn at the Association for Women's Health Care and assistant professor of clinical medicine in the department of obstetrics and gynecology at Northwestern Memorial Hospital in Chicago, agrees. 'We are experiencing a new surge in women's health research, which will help achieve a more inclusive health care system for everyone,' he says. Here's a look at some of the cool innovations that are transforming women's health, what problems they solve and how they work. Problem: Tampons can leak. Advertisement Solution: The new Sequel Spiral tampon's helix shape prevents leakage and marks the first major change to tampon design in more than 90 years. Problem: Cervical cancer screenings can save lives, but people skip them for many reasons, from busy schedules to concerns about cost to anxiety over the exam. Solution: The Teal Wand is an FDA-approved cervical cancer screening tool you can use at home. Problem: Figuring out if you're in perimenopause, let alone navigating it and managing symptoms, can be tricky. Solution: Peri by identifyHer is a wearable device with an app that tracks women's perimenopausal symptoms and provides personalized advice on how to better manage them. Problem: Antibiotic-resistant UTIs are making them harder to treat. Advertisement Solution: There's a new antibiotic, gepotidacin (Blujepa), which is the first in a new class of oral antibiotics for UTIs in nearly 30 years. Problem: It can take up to 11 years to get an endometriosis diagnosis. Solution: Two cutting-edge products — Qvin's Q-Pad and NextGen Jane Smart Tampon — are aiming to take the guesswork and long waits out of diagnosing endometriosis and similar reproductive health conditions.
Yahoo
04-08-2025
- Health
- Yahoo
How innovations in women's health are making it a priority — not an afterthought
There are so many innovations happening in women's health right now, including wearable devices and products to track and manage periods, perimenopause and more. (Photo illustration: Yahoo News; photos: Getty Images, Sequel, Teal Health) A tampon that stops leaks. A cervical cancer screening test you can take at home. An app that tracks perimenopause symptoms to help you sort through the confusion and manage them better. These are just a few of the key innovations that are reshaping women's health, making it a priority rather than an afterthought. To quote Lizzo: 'It's about damn time.' It's well known that women's health has been historically overlooked and underfunded, while women's symptoms are often dismissed or misunderstood, creating a gender health gap. A wave of innovations in female-focused technology, aka femtech, is starting to change that, putting women in charge of their own health and breaking down barriers to better care. And not surprisingly, it's often women, from scientists to CEOs, who are pushing for change — call them problem solveHERs, if you will. Investors are finally taking notice. Femtech has become a booming industry, with apps, wearable devices and products tracking and managing periods, fertility, menopause and more. The global femtech market is expected to be valued at $60 billion by 2027, according to a report by Emergen Research. Advertisement To say it's a remarkable time in women's health is an understatement. 'Since I have been a doctor, I could count on one hand the number of new treatments and technologies for all of gynecology,' Dr. Karen Tang, a gynecologist and author of It's Not Hysteria: Everything You Need to Know About Your Reproductive Health (But Were Never Told), tells Yahoo. 'There really aren't a lot of innovations, so having a few of them — like the [at-home] HPV screening and non-invasive tests for endometriosis and [new] classes of medications — is actually really unusual. So it's exciting to have that. It's hopefully the start of more innovations to come.' Dr. Gil Weiss, an ob-gyn at the Association for Women's Health Care and assistant professor of clinical medicine in the department of obstetrics and gynecology at Northwestern Memorial Hospital in Chicago, agrees. 'We are experiencing a new surge in women's health research, which will help achieve a more inclusive health care system for everyone,' he says. Here's a look at some of the cool innovations that are transforming women's health, what problems they solve and how they work. Problem: Tampons can leak. Advertisement Solution: The new Sequel Spiral tampon's helix shape prevents leakage and marks the first major change to tampon design in more than 90 years. Problem: Cervical cancer screenings can save lives, but people skip them for many reasons, from busy schedules to concerns about cost to anxiety over the exam. Solution: The Teal Wand is an FDA-approved cervical cancer screening tool you can use at home. Problem: Figuring out if you're in perimenopause, let alone navigating it and managing symptoms, can be tricky. Solution: Peri by identifyHer is a wearable device with an app that tracks women's perimenopausal symptoms and provides personalized advice on how to better manage them. Problem: Antibiotic-resistant UTIs are making them harder to treat. Advertisement Solution: There's a new antibiotic, gepotidacin (Blujepa), which is the first in a new class of oral antibiotics for UTIs in nearly 30 years. Problem: It can take up to 11 years to get an endometriosis diagnosis. Solution: Two cutting-edge products — Qvin's Q-Pad and NextGen Jane Smart Tampon — are aiming to take the guesswork and long waits out of diagnosing endometriosis and similar reproductive health conditions.
