4 days ago
Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office
The next event at °W13 will be held on June 12th, with the theme focused on Sustainability in Commercial Production.
Creative production house electriclime° has hosted an insightful talk at its °W13 office in Alserkal Avenue, Al Quoz, bringing the UAE's filmmaking community together to explore how artificial intelligence and generative AI are reshaping the future of advertising and commercial filmmaking. The event also marked the official launch of the company's new programming at its Dubai hub.
Attended by a diverse crowd of creatives, strategists, filmmakers and media professionals from across the region, the evening created a dynamic forum for discussion and networking. The panel was led by electriclime°'s Omar Ibrahim and featured key industry voices: Tahaab Rais, Group Chief Strategy Officer and Film Director at Publicis Groupe; Serge Viranian, Partner and Managing Director at Mojo; and acclaimed film director Dmitry Zhukov.
Each speaker shared their perspectives on the evolving role of AI in creative industries. Tahaab Rais envisioned a future where technology enhances human potential in storytelling, calling filmmakers of tomorrow 'superheroes.' Serge Viranian emphasised AI's ability to elevate skilled professionals, while Dmitry Zhukov offered an inspiring take on individual empowerment, suggesting that creators are on the path to becoming their own film studios.
The evening encouraged thoughtful discussion among attendees and reflected electriclime°'s commitment to fostering community, innovation, and thought leadership in the global creative industry.
Electriclime° announced that its next °W13 event will be held on June 12 and will focus on the theme of sustainability in commercial production.
