Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office
The next event at °W13 will be held on June 12th, with the theme focused on Sustainability in Commercial Production.
Creative production house electriclime° has hosted an insightful talk at its °W13 office in Alserkal Avenue, Al Quoz, bringing the UAE's filmmaking community together to explore how artificial intelligence and generative AI are reshaping the future of advertising and commercial filmmaking. The event also marked the official launch of the company's new programming at its Dubai hub.
Attended by a diverse crowd of creatives, strategists, filmmakers and media professionals from across the region, the evening created a dynamic forum for discussion and networking. The panel was led by electriclime°'s Omar Ibrahim and featured key industry voices: Tahaab Rais, Group Chief Strategy Officer and Film Director at Publicis Groupe; Serge Viranian, Partner and Managing Director at Mojo; and acclaimed film director Dmitry Zhukov.
Each speaker shared their perspectives on the evolving role of AI in creative industries. Tahaab Rais envisioned a future where technology enhances human potential in storytelling, calling filmmakers of tomorrow 'superheroes.' Serge Viranian emphasised AI's ability to elevate skilled professionals, while Dmitry Zhukov offered an inspiring take on individual empowerment, suggesting that creators are on the path to becoming their own film studios.
The evening encouraged thoughtful discussion among attendees and reflected electriclime°'s commitment to fostering community, innovation, and thought leadership in the global creative industry.
Electriclime° announced that its next °W13 event will be held on June 12 and will focus on the theme of sustainability in commercial production.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Broadcast Pro
2 days ago
- Broadcast Pro
Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office
The next event at °W13 will be held on June 12th, with the theme focused on Sustainability in Commercial Production. Creative production house electriclime° has hosted an insightful talk at its °W13 office in Alserkal Avenue, Al Quoz, bringing the UAE's filmmaking community together to explore how artificial intelligence and generative AI are reshaping the future of advertising and commercial filmmaking. The event also marked the official launch of the company's new programming at its Dubai hub. Attended by a diverse crowd of creatives, strategists, filmmakers and media professionals from across the region, the evening created a dynamic forum for discussion and networking. The panel was led by electriclime°'s Omar Ibrahim and featured key industry voices: Tahaab Rais, Group Chief Strategy Officer and Film Director at Publicis Groupe; Serge Viranian, Partner and Managing Director at Mojo; and acclaimed film director Dmitry Zhukov. Each speaker shared their perspectives on the evolving role of AI in creative industries. Tahaab Rais envisioned a future where technology enhances human potential in storytelling, calling filmmakers of tomorrow 'superheroes.' Serge Viranian emphasised AI's ability to elevate skilled professionals, while Dmitry Zhukov offered an inspiring take on individual empowerment, suggesting that creators are on the path to becoming their own film studios. The evening encouraged thoughtful discussion among attendees and reflected electriclime°'s commitment to fostering community, innovation, and thought leadership in the global creative industry. Electriclime° announced that its next °W13 event will be held on June 12 and will focus on the theme of sustainability in commercial production.
Al Etihad
26-05-2025
- Al Etihad
G42, VivaTech alliance to power Europe's responsible AI innovation future
PARIS (WAM) G42 on Monday announced its participation to Viva Technology, Europe's biggest tech and startup event, as its Exclusive AI Champion Partner for the 2025 and 2026 editions of the event. The collaboration was formalised through a Memorandum of Understanding signed by the President of VivaTech and Chairman of the Supervisory Board of Publicis Groupe, Maurice Lévy, and the Group CEO of G42, Peng Xiao, at the Palace of Versailles during the Choose France Summit. This signing symbolises a new chapter of cross-continental cooperation uniting the ambition of France and the UAE to responsibly shape the global AI agenda. The partnership will emphasise key themes such as AI at scale, sovereign technologies, and trusted innovation ecosystems, underscoring G42's long-term commitment to building The Intelligence Grid, a globally interconnected ecosystem of infrastructure, platforms, and governance models that power responsible, sovereign, and inclusive AI. 'We are excited to partner with VivaTech at this historic inflection point,' said Peng Xiao, Group CEO of G42. 'Our shared mission is to unlock AI's transformative potential for innovation and competitiveness, and more importantly for equity, safety, and sustainability. From Paris to Abu Dhabi, this collaboration sends a clear signal: the future of AI must be built on trust, and it must serve all.' 'We are delighted to welcome G42 as our Exclusive AI Champion Partner for 2025 and 2026,' said Maurice Lévy, President of VivaTech and Emeritus Chairman of Publicis Groupe. 'Their vision and leadership in artificial intelligence align perfectly with VivaTech's mission to showcase the technologies and partnerships shaping the future. Together, we will build new bridges between Europe and the Middle East and spark vital conversations on innovation and impact.' This collaboration will include joint innovation showcases, high-level policy discussions, and startup-led initiatives focused on building a future based on trust, security, and sustainability. VivaTech 2025 will take place from 11th to 14th June in Paris, marking the ninth edition of the event.
Campaign ME
16-05-2025
- Campaign ME
MMA Smarties MENA 2025 winners announced
The MMA SMARTIES MENA 2025 winners were revealed at a ceremony held at Atlantis, The Palm, Dubai, recognising marketing effectiveness and innovation across the region. The annual programme honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. More than 100 trophies were awarded across 30 categories, with a strong showing from Publicis Groupe agencies, which included Publicis ME, Leo Burnett ME, and Saatchi & Saatchi ME. Standout campaigns included Pay With Your Trend for YUM! Brands and See What They See for Landmark Group. Pay With Your Trend by YUM! Brands and Publicis ME (UAE) was the most awarded campaign of the night, taking home four Gold trophies across the categories of Instant Impact / Promotion, Social Media Marketing, Creator / Influencer / Celebrity Marketing, and O2O / New Retail / Innovative & New Tech Sales Channels. The campaign was also named Best in Show. See What They See by Landmark Group and Publicis ME secured two Golds in Brand Experience and Brand Purpose / Activism. Sound Affects by Sixieme Son and Saatchi & Saatchi ME also picked up Gold in Brand Purpose / Activism, and additionally received recognition across Silver and Bronze levels. Leo Burnett ME's DOSY – Fear campaign won Gold in Short or Long Form Video and Silver in Brand Purpose. Other Gold-winning campaigns included Anghami's in-house effort Let the Song Play in Audio / Voice / Sonic Branding, and Live Loud by Coca-Cola Middle East and creative agency Grey UAE in Creative Effectiveness. Kitopi/Right Bite and Socialeyez UAE earned Gold for Burgerverse in Social Media Marketing, while Socialeyez was also awarded for Nando's PERi-PERi – 3in1 in Creator / Influencer / Celebrity Marketing. Wavemaker MENA took Gold for Beko's Fearless in Real-Time Contextual Marketing, and OSN's Hot Ones, created with Hearts & Science UAE, won in Lead Generation / Conversions / Direct Response. Generation Future by Savola Group and OMD KSA won Gold in Cause / Charity / Non-profit Marketing. In addition to campaign awards, the evening also recognised industry leaders and platforms driving marketing transformation. Landmark Group and Unilever were both named Advertiser of the Year, while Pizza Hut was awarded Brand of the Year. Creative Agency of the Year went to Publicis Groupe – Leo Burnett Middle East, and Media Agency of the Year was awarded to Publicis Groupe – Publicis Middle East. The technology and innovation categories saw Smartifai named AI Marketing Enabler of the Year, Mindshare awarded AI Integrated Media Agency of the Year, and Blis and InMobi receiving accolades as AdTech Platform of the Year and AdTech Provider of the Year, respectively. Marketing Platform of the Year was awarded to ArabyAds. Commenting on this year's awards, Melis Ertem, CEO of MMA MEA, said: 'SMARTIES MENA 2025 has showcased not just innovation, but true effectiveness. The campaigns honoured tonight didn't just make headlines, they moved the needle. The work reflects a region that's setting global standards in marketing.'
