Latest news with #SergioGonzález
Campaign ME
15-04-2025
- Sport
- Campaign ME
FP7 McCann combats cancer in ‘ballsy' campaign during CD Leganés vs. Barcelona FC game
During a sold-out La Liga showdown against FC Barcelona, CD Leganés made history — not for goals scored, but for where they placed the the Testicular Cancer Society's logo — as part of its Sponsored Balls campaign brought to life by FP7 McCann. In a cheeky and powerful move, the club unveiled a testicular-region sponsorship, with the logo directly on players' shorts — in the exact region the disease affects. The Sponsored Balls campaign was created by FP7McCann to mark Testicular Cancer Awareness Month and spark a conversation that millions of men often avoid. Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, 'In football, every inch of the kit is branded, from sleeves to socks, but no one's ever dared to sponsor the area that actually matters for this conversation. So, we found the ultimate white space in sponsorship, one that perfectly aligned message and medium. Its power lies in simplicity of the idea: put the message where men need to look — on themselves, while watching the thing they love most: the beautiful game.' Rollout of the cancer awareness campaign: From billboards to broadcasts Sponsored Balls flips the script, placing attention not on the sponsor itself, but on the cause — men's health. In a sport saturated with logos, this previously untouched zone became the most meaningful, The Testicular Cancer Society's logo, a simple cherry-like design in purple color was placed at the center of the players' shorts. Subtle in execution but bold in implication, the placement turned an often-ignored space into a direct and powerful reminder: check yourself. Accompanying the visual was the rallying cry #TenemosUnPar ('We have a pair') — a message broadcast across stadium signage, digital billboards, and live broadcasts, encouraging men to take the conversation online, share stories, and more importantly, check themselves. CD Leganés captain Sergio González, who led the team in the now-iconic shorts, said, 'Football gives us a platform few others have. Some teammates didn't even know how to check themselves before this. Now they do. If showing our pair helps save even one life — that's a win beyond football.' Testicular cancer is the most common cancer in young men — yet remains one of the least talked about. Despite 1 in 250 men being diagnosed, awareness and regular self-exams are dangerously low. That's the insight that sparked this campaign: if men aren't looking down there on their own, maybe football can give them a reason to. Michael Craycraft, founder of the Testicular Cancer Society, called the stunt 'the most effective few seconds in testicular cancer awareness history,' adding: 'We've spent years trying to normalise self-exams through traditional means, reaching thousands. This campaign reached millions in one shot — getting people talking like never before.' Impact of the Sponsored Balls campaign The campaign witnessed an immediate, measurable impact with #TenemosUnPar trending within within minutes of kickoff. More than two million unique visitors reportedly landed on the Testicular Cancer Society website, which is more than what the website has witnessed in the past three years combined. 'Sponsored Balls' builds on last year's award-winning 'Highlight Your Balls' initiative, which turned wall setups in free-kick highlights into self-check tutorials. Craycraft closed with a global challenge: 'This campaign changed how we reach men who need this message most. With CD Leganés leading the way, we're calling on clubs around the world to dedicate just one match to this cause. The impact could be lifesaving.' CREDITS: Client: Testicular Cancer Society and CD Leganés Football Club Founder Mike Craycraft Testicular Cancer Society Director of Communications & Marketing Víctor Marín CD Leganés Football Club Digital & Audiovisual Content Manager Jaime del Campo CD Leganés Football Club Chief of Protocol Nerea Cacho CD Leganés Football Club Marketing Coordinator Adrian Lozano CD Leganés Football Club Creative agency: FP7 McCann Regional Chief Creative Officer Federico Fanti FP7 McCann Dubai Executive Creative Director Nayaab Rais FP7 McCann Dubai Senior Creative Director & Head of Art Paulo Engler FP7 McCann Dubai Creative Director Art Jonathan Cruz FP7 McCann Dubai Associate Creative Director Art Bruno Montoro FP7 McCann Dubai Associate Creative Director Copy Rob Hall FP7 McCann Dubai Senior Copywriter Diego Fernandez-Cid FP7 McCann Dubai Senior Art Director Arthur Melo FP7 McCann Dubai PR Manager Roksar Kamal FP7 McCann Dubai Creative Excellence: McCann WorldGroup Global CCO Javier Campopiano McCann Worldgroup Global ECD & CCO Europe, Adrian Botan McCann Worldgroup Global Product Excellence Director Carmem Bistrian McCann Worldgroup Creative Excellence Senior Manager Lara De Souza MCN Creative Excellence Manager Sofia Serrano FP7 McCann Dubai Production: FP7 McCann Dubai Motion Designer Kaue Akimoto FP7 McCann Dubai Video Editor Murilo DePaula FP7 McCann Dubai Director Yago Casariego Freelancer CS: Managing Director Tarek Ali Ahmad FP7 McCann Dubai PR: Chief Communications Officer Lizzie Dewhurst MCN Managing Director Peter Jacob Current Global Client Director Charlotte Joseph Marketiers
Yahoo
10-04-2025
- Health
- Yahoo
Leganes players to promote testicular cancer awareness with special logo on crotches
Leganes players to promote testicular cancer awareness with special logo on crotches MADRID (AP) — Spanish soccer club Leganes has joined the fight against testicular cancer by planning to wear attention-grabbing shorts for its upcoming game against Barcelona. Their shorts will bear a special logo right in the crotch of two spheres joined by a cancer awareness bow and encircled by 'Testicular Cancer Society." Advertisement The public awareness campaign in support of testicular cancer awareness month announced by Madrid-based club on Thursday is called 'Tenemos un par' ('We have a pair'). Leganes hosts Barcelona in La Liga on Saturday. The Testicular Cancer Society says it is the most common form of cancer for men aged 15 to 35 and encourages regular self-examination. 'Some teammates didn't know how to self-explore before this campaign,' Leganes captain Sergio González told the club website. 'If this manages to save a life it is worth more than any title.' ___ AP soccer:
Associated Press
10-04-2025
- Health
- Associated Press
Leganes players to promote testicular cancer awareness with special logo on crotches
MADRID (AP) — Spanish soccer club Leganes has joined the fight against testicular cancer by planning to wear attention-grabbing shorts for its upcoming game against Barcelona. Their shorts will bear a special logo right in the crotch of two spheres joined by a cancer awareness bow and encircled by 'Testicular Cancer Society.' The public awareness campaign in support of testicular cancer awareness month announced by Madrid-based club on Thursday is called 'Tenemos un par' ('We have a pair'). Leganes hosts Barcelona in La Liga on Saturday. The Testicular Cancer Society says it is the most common form of cancer for men aged 15 to 35 and encourages regular self-examination. 'Some teammates didn't know how to self-explore before this campaign,' Leganes captain Sergio González told the club website. 'If this manages to save a life it is worth more than any title.'
Fox Sports
31-01-2025
- Sport
- Fox Sports
González sees red and Leganes miss late penalty in 1-0 home loss to Rayo Vallecano
Associated Press MADRID (AP) — A first-half red card for captain Sergio González proved decisive for Leganes as its recent good run ground to a halt in 1-0 home loss to Rayo Vallecano in La Liga on Friday. Leganes had not lost since before Christmas in a five-game run that included a win at home over Atletico Madrid and a point away at Athletic Bilbao. But it was on the back foot for much of the first half and its fortunes were hit seconds before halftime when González pulled down Nteka on the edge of the box and was shown a straight red. The big center back has one of the best disciplinary records in La Liga this season, with only two yellow cards in 24 games, and the award was harsh. It allowed Rayo to push further forward in the second half and the winner came 13 minutes from time through Pathé Ciss. The Senegal international needed two attempts to score in a goalmouth scramble but he hit the target and Rayo extended its unbeaten league run to eight matches. There was last-minute drama when the referee awarded a penalty to Leganes but although Valentin Rosier followed up to score after Augusto Batalla saved from Miguel de la Fuente, the referee demanded the kick be retaken. Hero Batalla saved again to guarantee all three points for Rayo and lift it into sixth. Leganes was 16th. ___ AP soccer: in this topic
Associated Press
31-01-2025
- Sport
- Associated Press
González sees red and Leganes miss late penalty in 1-0 home loss to Rayo Vallecano
MADRID (AP) — A first-half red card for captain Sergio González proved decisive for Leganes as its recent good run ground to a halt in 1-0 home loss to Rayo Vallecano in La Liga on Friday. Leganes had not lost since before Christmas in a five-game run that included a win at home over Atletico Madrid and a point away at Athletic Bilbao. But it was on the back foot for much of the first half and its fortunes were hit seconds before halftime when González pulled down Nteka on the edge of the box and was shown a straight red. The big center back has one of the best disciplinary records in La Liga this season, with only two yellow cards in 24 games, and the award was harsh. It allowed Rayo to push further forward in the second half and the winner came 13 minutes from time through Pathé Ciss. The Senegal international needed two attempts to score in a goalmouth scramble but he hit the target and Rayo extended its unbeaten league run to eight matches. There was last-minute drama when the referee awarded a penalty to Leganes but although Valentin Rosier followed up to score after Augusto Batalla saved from Miguel de la Fuente, the referee demanded the kick be retaken. Hero Batalla saved again to guarantee all three points for Rayo and lift it into sixth. Leganes was 16th. ___
