Latest news with #ServiceplanExperience
Campaign ME
05-04-2025
- Automotive
- Campaign ME
Campaign's Creative Faces to Watch 2025 – Nadine Adnan Zaki, Multimedia Designer, Serviceplan Experience
Campaign's Creative Faces to Watch 2025 – Nadine Adnan Zaki, Multimedia Designer, Serviceplan Experience Campaign's Creative Faces to Watch 2025 – Nadine Adnan Zaki, Multimedia Designer, Serviceplan Experience Age: 26 Nominated by Bassem Alia, Regional Creative Director. Career highlights I am Nadine Adnan Zaki, a Multimedia designer who lives and breathes creativity. Whether it is crafting bold visuals, bringing ideas to life through motion graphics, or capturing the adrenaline of motorsports, I am always looking for new ways to push boundaries. I thrive in fast-paced environments where challenges fuel my best work. Beyond agency life at Serviceplan, my love for cars runs deep, I shoot motorsports events, photograph cars, and channel that passion into my in-progress brand, Aftermrkt. For me, as a multimedia designer, it is not just a job; it's a way to tell stories, evoke emotions, and create a lasting impact through visual experiences. Guiding principles Creativity is all about pushing boundaries while staying true to the core idea. I believe in always learning, adapting, and going beyond the obvious to create work that truly stands out. Collaboration is everything, the perfect artwork happens when ideas are shared and refined together. But for me, it is not just about making things look good; it is about creating something that connects with people, leaves an impression, and tells a story that sticks. Side hustle Beyond my agency work, my BMW E46 is my obsession, it's where I find myself. I love tuning cars, pushing limits, and refining performance. My passion extends to car racing and motorsports, capturing precision and speed through photography and videography, immersing myself in the adrenaline and artistry of the industry. Go back to main article: Campaign's Creative Faces to Watch 2025
Campaign ME
10-02-2025
- Automotive
- Campaign ME
Toyota reclaims lost traffic through creative SEO
Abdul Latif Jameel Motors Toyota faced a different digital challenge in Saudi Arabia: while local consumers commonly searched for their vehicles using informal Arabic nicknames, the company's official website couldn't use these terms. This technical limitation created a gap in the Toyota SEO strategy, with traffic for these high-volume search terms going to third-party sites instead. Partnering with Serviceplan Experience, Toyota tackled the issue head-on by leveraging off-page SEO techniques to turn a technical obstacle into a creative breakthrough. The SEO challenge The Toyota Hilux and Land Cruiser LC70 are iconic models in Saudi Arabia, affectionately referred to by local nicknames تویوتاوانیت (ToyotaWanit) for Toyota Hilux and تویوتا ربع (Toyota Rabha) for Land Cruiser LC70. However, the official naming conventions on Abdul Latif Jameel Motors Toyota's website meant these terms couldn't be included in the front-end content. As Kenan Baki, SEO Manager at Serviceplan Experience, said: 'The biggest challenge wasn't just optimizing Toyota's website, it was watching other websites dominate nickname keywords that we couldn't use on the official site.' Rather than accept this limitation, the team explored alternative ways to connect with users searching for these terms. Serviceplan Experience developed an off-page SEO strategy that placed the informal nicknames into backlinks and anchor tags. Collaborating with trusted publishers and bloggers, the team ensured these high-volume terms linked back to Abdul Latif Jameel Motors Toyota's website. 'And since we couldn't implement these keywords on our official website, we had to think creatively. Off-page SEO became our playground, weaving these local terms into our backlink strategy to reclaim our rightful spot,' added Baki. This approach bridged the gap between what users were searching for and what the website could provide, reclaiming valuable traffic. Sameer Suri, Creative Director, said, 'We always knew Toyota's had nicknames in KSA. But realising they were costing us sales was an eye-opener. Once the SEO team came to us with this brilliant insight, we did what any good creative would do: Let them work their magic, then slip a quote into the PR like you actually contributed.' Technical optimisation meets creativity Beyond addressing the nickname challenge, the team also improved the website's overall technical health. By updating sitemaps, optimising URL structures, and enhancing Core Web Vitals, they raised the site's health score from 86 to 97, significantly boosting user experience and search engine rankings. In a year's span, Abdul Latif Jameel Motors Toyota's website achieved: 1 million organic product page views—the highest in the website's history. 45 per cent increase in monthly product page views, from 703,298 to 1,021,957. 66 per cent increase in monthly organic sessions, from 338,951 to 562,859. 90 per cent increase in monthly new users, from 167,183 to 318,838. Domain Rating rose from 40 to 46, with the Ahrefs Health Score improving from 86 to 97. The campaign shows how brands can turn technical challenges into opportunities with creativity and insight. By focusing on local search behaviours and adopting a data-driven approach, Abdul Latif Jameel Motors Toyota successfully improved its online presence and strengthened its connection with Saudi consumers.
