Latest news with #Setel
The Star
6 days ago
- Automotive
- The Star
Turn every stop into a rewarding ride
PETRONAS Dagangan Bhd launches 'Ganjaran Lebih Bermakna' campaign at over 1,000 stations nationwide EVERY journey deserves a little extra – and PETRONAS Dagangan Bhd (PDB) is making that happen with its 2025 campaign, 'Ganjaran Lebih Bermakna.' From daily commutes to weekend drives, this nationwide initiative rewards Malaysians in meaningful ways, turning ordinary fuel stops into moments of joy. Spearheaded by PDB, the principal marketing arm of Petroliam Nasional Bhd (PETRONAS), the campaign reflects the group's commitment to value, convenience and innovation at over 1,000 fuel stations nationwide. Running from June 1 to Aug 31, the campaign is more than a contest – it's a celebration of loyalty and everyday resilience, giving Malaysians a chance to win big while going about their regular routines, like fuelling up. 'We aim to deliver not just fuel, but a complete experience – powered by digital innovation and customer-centric thinking. This is part of our promise to make everyday life simpler and better for our customers,' said PDB chief operating officer Azureen Azita Abdullah. 'Ganjaran Lebih Bermakna is part of our ongoing effort to create value for all road users, whether they are long-time customers or new to PETRONAS. Staying true to our cultural belief of being Customer Focused, we continue to deliver solutions through the lens of those we serve.' Whether you're navigating morning traffic or planning a weekend getaway, every stop at a PETRONAS station could now bring you closer to two years of free fuel, Mesra Rewards points worth up to RM3,000, or instant vouchers up to RM20. With over 50,000 winners expected nationwide and a seamless, cardless experience via the Setel platform powering the campaign, PETRONAS is proving that simplicity, convenience and impactful rewards can truly go hand in hand. The First Prize winner earned 300,000 Mesra Rewards points after fueling with RM45 or more at a PETRONAS station. Customer empowerment PDB has long envisioned fuel stations as integrated retail hubs – places where convenience, rewards and customer experience are seamlessly integrated. That vision is now a reality, driven by Rakan Niaga who are committed to delivering service excellence nationwide. And with innovations like Setel and Mesra Rewards, PETRONAS is staying ahead of the curve in a fast-evolving fuel retail landscape. At the heart of this customer-first approach is Setel, a next-generation mobility platform designed to streamline fuelling and on-the-go services. What began as a digital payment solution has evolved into a comprehensive ecosystem. Motorists can now fuel up, pay, redeem points, access auto-assistance, pay for parking and even purchase motor insurance – all from a single app. With more than two million retail partners and features like Family Wallet and Scan & Earn, Setel is redefining convenience. Winning steps The 'Ganjaran Lebih Bermakna' campaign is open to all Malaysian citizens aged 18 and above who are members of the PETRONAS Mesra Rewards Loyalty Programme. Participation is also open to those who have not yet registered as Mesra members. They can simply join by entering their phone number at the pump or cashier. Once the phone number is entered for the first time, they will automatically be enrolled as a Mesra Rewards member – offering an alternative for those who prefer paying by cash or card at the fuel pump or cashier. To participate, customers must fuel up with PETRONAS Primax 95 with Pro-Drive or PETRONAS Primax 97 with Pro-Drive at any participating PETRONAS station. Car drivers who spend RM45 per transaction qualify for instant rewards of 1,000 Mesra Rewards points. Meanwhile, motorcyclists can join the campaign with just RM5 per transaction and will receive 300 Mesra Rewards points as instant rewards. This straightforward spending structure ensures that both four-wheeler and two-wheeler users can enjoy valuable rewards every time they refuel with PETRONAS Primax 95 or PETRONAS Primax 97. To be eligible for the Grand Prize or First Prize, customers must accumulate a minimum monthly spend of RM250 for car users or RM40 for motorcyclists within the same calendar month. By doing so, participants stand a chance to win two years of free fuel – worth RM6,000 for car users and RM1,200 for motorcyclists. Alternatively, they may be selected for the First Prize, which awards up to 300,000 Mesra Rewards points for car users (equivalent to RM3,000 in fuel redemptions), or 100,000 Mesra Rewards points (valued at RM1,000) for motorcyclists. Throughout the three-month period, PETRONAS will select 60 Grand Prize winners and 84 First Prize winners, along with over 50,000 Instant Reward winners. It's an unmatched opportunity to turn your regular refuelling routine into a rewarding experience – simply by choosing PETRONAS. And the rewards don't stop there. Customers who use a Visa card, including PETRONAS-Visa co-branded credit cards and maintain a monthly spend of RM250 for three consecutive months, qualify for the campaign's Secondary Mechanic. Here, 15 lucky winners will each receive travel vouchers worth RM20,000 – a dream getaway just from topping up your tank. Azureen (centre) is rewarding a motorcyclist, as part of the campaign – a nationwide initiative that celebrates customer loyalty with instant rewards, Mesra points and more at participating PETRONAS stations. Simplified fuelling Entries and redemptions are made smoother with the Setel app. Participants can fuel up using Setel or by keying in their registered mobile number at the pump or cashier. Physical Mesra cards, however, are not valid for contest entry – reflecting the campaign's emphasis on digital-first convenience. Setel also integrates smoothly with Mesra Rewards, enabling customers to earn and redeem points instantly. Whether you're a long-time Setel user or new to the platform, activating your Mesra Rewards account and creating a six-digit passcode lets you track your balance, manage redemptions and access all campaign rewards via the app or website. For those who prefer not to register through Setel, the process is just as simple – customers can key in their mobile number at the pump or cashier to earn points and participate in the campaign. No physical card is required and with a one-time verification via OTP, customers are automatically enrolled as Mesra members, making the journey to rewards both cardless and effortless, said the winners. An executive, Noorfarahana Zulkifle, shared that Setel has made it easier to track Mesra Rewards points, manage family fuel spending and simplify payments during journeys. 'Everything I need is now in one app – it's convenient, efficient and actually saves me time,' she said. Sustained value Rather than relying solely on promotions or discounts, PDB delivers real, lasting value – fuel that performs, technology that simplifies and a rewards system that gives back. The 'Ganjaran Lebih Bermakna' campaign is an extension of that momentum, combining business growth with meaningful public engagement. With 12 million Mesra Rewards points to be awarded and countless vouchers to be claimed, PETRONAS is set to prove that great journeys begin with great rewards. Every stop brings you closer – to free fuel, real rewards, exceptional customer service and simpler, better journeys. Winner selection All Grand Prize and First Prize winners will be selected via a computerised selection system, witnessed by an authorised internal auditor to ensure transparency and fairness. Shortlisted winners will be contacted by PETRONAS Mesralink for verification and must answer a simple question to confirm their eligibility before being declared as winners. Official notifications will also be sent via email and winners will be announced on the PETRONAS Brands social media channels and PDB's MyMesra website. Prizes will be fulfilled within 60 working days, either through virtual gift cards or Mesra Rewards point transfers. Become a Mesra Rewards member or register and use the Setel app when you fuel up at PETRONAS stations – with a minimum of RM45 for four-wheelers or RM5 for two-wheelers. For more info, visit contact Mesralink at 1-300-22-8888, or go to
The Star
23-06-2025
- Business
- The Star
Setel and TNG Digital bring in-app fuel payments to TNG eWallet at PETRONAS stations nationwide
Setel chief executive officer Abdullah Ayman Awaluddin (right) and TNG Digital chief executive officer Alan Ni showcasing the Setel and TNG eWallet apps during the MoU signing ceremony to mark the launch of the 'PETRONAS via Setel' mini programme. KUALA LUMPUR: Setel Ventures Sdn Bhd (Setel) has formalised a strategic partnership with TNG Digital Sdn Bhd (TNGD) to enable fuelling and payments right at the pump via TNG eWallet, available at over 1,000 PETRONAS stations nationwide. This landmark integration brings Setel's proprietary pump-and-pay technology to one of Malaysia's largest digital wallets. The collaboration, formalised through a recent Memorandum of Understanding (MoU), allows users to pay for fuel seamlessly without leaving their vehicle or needing to download a separate app. The new feature is available through the 'PETRONAS via Setel' mini programme within the TNG eWallet. Setel chief executive officer Abdullah Ayman Awaluddin said, 'This partnership reflects our ongoing commitment to scale Setel's platform through ecosystem integration that delivers meaningful impact. 'Refuelling is a high-frequency transaction. Embedding Setel within TNG eWallet allows us to meet users where they are and reinforce our vision to deliver seamless and frictionless mobility and retail experiences through digital innovation.' TNG Digital chief executive officer Alan Ni said, 'This partnership with Setel supports our goal of integrating practical, everyday services into the lives of our users. 'Fuel payments are a regular routine for many individuals and this collaboration makes the process faster and more accessible, while creating new touchpoints within PETRONAS' nationwide network. 'We actively encourage partnerships that not only enhance convenience for users, but also give our partners the opportunity to reach a wider, digitally engaged audience.' To mark the launch, a limited-time promotion will reward the first 50,000 eligible transactions made through the TNG eWallet mini programme with RM5 worth of Mesra Rewards points. This applies to new users of Setel and Mesra Rewards, as well as existing Mesra users linking their ID to Setel for the first time. Additionally, users will also earn TNG eWallet's GOrewards points for each transaction made through the mini programme (terms and conditions apply). Beyond the immediate rewards, this partnership reflects Setel and TNG Digital's shared ambition to make everyday mobility smarter and more rewarding – merging fuel, payments and loyalty into one integrated experience for Malaysian motorists.
New Straits Times
23-06-2025
- Automotive
- New Straits Times
Setel, TNG Digital team up for fuel payments at Petronas
KUALA LUMPUR: Setel Ventures Sdn Bhd (Setel) has partnered with TNG Digital Sdn Bhd to enable fuel payments via TNG eWallet at more than 1,000 Petronas stations nationwide. This initiative reflects a shared ambition to merge fuel payments, rewards and loyalty into a unified digital experience for Malaysian motorists. The integration allows users to pay for fuel directly through the 'Petronas via Setel' mini programme in the TNG eWallet, without leaving their vehicle or downloading an additional app. Setel chief executive officer Abdullah Ayman Awaluddin said this partnership reflects the group's ongoing commitment to scale Setel's platform through ecosystem integration that delivers meaningful impact. "Embedding Setel within TNG eWallet allows us to meet users where they are and reinforces our vision to deliver seamless and frictionless mobility and retail experiences through digital innovation," he said in a statement. Adding this, TNG Digital chief executive officer Alan Ni said this collaboration makes the process faster and more accessible while creating new touchpoints within Petronas' nationwide network. To drive adoption, the companies are offering a limited-time promotion, rewarding the first 50,000 eligible transactions made through the TNG eWallet mini programme with RM5 worth of Mesra Rewards points. This applies to new users of Setel and Mesra Rewards, as well as existing Mesra users linking their identification to Setel for the first time. Users will also earn GOrewards points for transactions made through the mini programme.
The Sun
15-05-2025
- Automotive
- The Sun
Setel drives into EV charging, value-added mobility services to fuel continued user growth
KUALA LUMPUR: Setel Ventures Sdn Bhd, the company behind the Setel app, is pushing beyond petrol payments into wider digital mobility services such as seamless parking experiences and full electric vehicle (EV) charging integration as it targets continued user growth. Chief product and technology officer Kok Chiann said the fuel and mobility app has grown to serve more than nine million users, backed by a net promoter score of 92 and a 4.9-star rating on both Google Play and the App Store. 'The plan is to encourage customers to adopt Setel by offering a range of seamless, value-added services beyond just fuelling and, in doing so, driving more traffic to Petronas stations as well. That is essentially the high-level objective,' he told SunBiz in an interview on the sidelines of Automechanika Kuala Lumpur 2025 yesterday. Kok said one example of Setel's expanded offering is its fully automated parking experience at the Kuala Lumpur Convention Centre (KLCC). 'There is no action required from the user – simply drive in and drive out, and the payment is automatically deducted through the app.' Kok said Setel is also fully integrated with Petronas' clean energy subsidiary Gentari to allow users to activate and pay for EV chargers directly via the app. 'Imagine coming to KLCC as an EV driver, your licence plate is scanned on entry, your parking is tracked, and your car is charged seamlessly, all within Setel.' Kok said Setel is strategically positioned at the nexus of mobility and digital convenience, given that over 90% of Malaysian households own a vehicle and 95% have smartphones. 'The app is currently integrated across 1,100 Petronas stations, 1,500 convenience outlets and workshops, and over 2.5 million retail touchpoints nationwide. It also supports more than 600 online payment locations and 400 EV charging stations,' he added. Notably, 44% of EV users continue to use Setel for fuel purchases, which shows its ability to bridge the transition to electric mobility while retaining its core user base. Setel uses data analytics to customise its marketing efforts based on where a user lives and how they fuel their vehicle, Kok said. 'We rely heavily on data to drive hyper-local targeting strategies. Customers in different states receive personalised communications and rewards tailored to their location and fuelling behaviour. 'For example, if a user is driving a luxury vehicle, the system recognises them as a higher-value customer, and we may offer a more attractive reward to encourage continued engagement. Conversely, a motorcycle rider would receive a different, more cost-effective incentive tailored to their profile.' This approach helps optimise marketing spend and ensures a better return on investment, he said. 'We cannot adopt a one-size-fits-all strategy – it's essential to right-size incentives and allocate spending wisely.' Beyond marketing, Kok noted that Setel also leverages data to manage fraud risk and strengthen the platform's cybersecurity. 'We use data to support fraud prevention efforts, ensuring that we effectively address fraud risks, cybersecurity threats, and related concerns.' With a vast vehicle-owning population and near-universal smartphone usage, Setel is ideally positioned to shape the future of mobility in Malaysia. Its commitment to innovation, customer satisfaction, and seamless integration of new technologies such as EV charging ensures that Setel remains at the forefront of the country's digital and automotive transformation. Kok stressed that Setel is not just keeping up with the times – it is driving the change. By supporting both fuel and EV customers and by offering a comprehensive suite of services across thousands of locations, Setel is making everyday mobility simpler and more convenient for Malaysians. Setel will continue to lead the nation's mobility revolution as it accelerates towards a greener future, Kok said.
