Latest news with #Seventeen-themed
Korea Herald
2 days ago
- Business
- Korea Herald
Airbnb CEO seeks closer ties with K-pop group Seventeen
In short-term lodging, experience could matter just as much or more than the spaces themselves, which is why a collaboration with a K-pop group such as Seventeen is so beneficial, according to Airbnb co-founder and CEO Brian Chesky. At a press conference in Seoul on Wednesday, the vacation rental website CEO recalled working with K-pop group Seventeen last year, a project Chesky said had proved to be hugely popular with not only Seventeen fans, but Airbnb travelers as a whole, because of the unique experience it offered. The collaboration involved locations that had appeared in Seventeen music videos. "We plan to roll out Seventeen-themed Airbnb programs at major cities," Chesky said at the conference, which followed a meet-and-greet event for 60 preselected Seventeen fans where the K-pop act were one-day-only special Airbnb hosts, celebrating the group's 10th anniversary together with fans. "Seventeen Airbnb Experience," as the fan gathering was called, was a demonstration of "Airbnb Originals," a celebrity-hosted exclusive experience that is part of "Airbnb Experiences," an ambitious program Airbnb launched in May to focus on unique activities run by local hosts. The program is to help travelers truly experience their local surroundings with local hosts who know just how to do so, according to Chesky. "The biggest asset in people's lives is really not their home — it's their time. What if people could share not only their space, but their time with someone else?" Chesky asked. The latest trip to Seoul by the Airbnb CEO is part of his global tour to promote Airbnb Experiences. Chesky has made stops at Paris, Berlin, Milan and Tokyo. The CEO emphasized that Seoul is a strategic market he personally finds deeply inspirational. According to Airbnb Korea, bookings on the platform in the country last year soared 20 percent from the previous year. The makeup of international visitors to South Korea is increasingly becoming diverse, the company added without elaboration.
Korea Herald
13-05-2025
- Entertainment
- Korea Herald
Seventeen to celebrate 10th anniversary with large-scale fan event in Seoul
Debut milestone party to take over Banpo Hangang Park and Some Sevit K-pop group Seventeen is set to mark its 10th anniversary with a grand celebration that spans three days in the heart of Seoul. According to agency Pledis Entertainment on Tuesday, the group's 'B-Day Party' event takes place May 23 to 25, and is centered around Banpo Hangang Park, including Some Sevit and Jamsu Bridge. The event coincides with Seventeen's debut anniversary and the release date of its fifth full-length album, "Happy Burstday," scheduled for May 26. The festivities aim to honor the group's decadelong journey while offering fans immersive experiences both in-person and online. At Some Sevit, four artificial islands on the Han River, fans will be able to enjoy exhibitions, exclusive merchandise and video screenings dedicated to Seventeen. Some Chavit island will feature displays highlighting the group's history, and an interactive space inviting visitors to write fan letters. A large LED screen will broadcast some of Seventeen's most iconic music videos throughout the event, and merchandise available for purchase includes the group's 10th anniversary light sticks. The highlight of "B-Day Party" takes place May 25, when Seventeen becomes the first K-pop act to perform on the iconic Jamsu Bridge. The concert, titled 'BURST Stage,' will be held at 7:30 p.m. and streamed live online. Several major hotels in Seoul are also joining in on the festivities. Seoul Dragon City and L7 Hongdae by Lotte will offer Seventeen-themed rooms, while Andaz Seoul Gangnam is developing food and beverage items inspired by the group. In addition, Hybe's headquarters in Yongsan will be wrapped with messages commemorating the anniversary, and a nearby park will be transformed into a photo zone for fans. Large-scale outdoor celebratory advertisements will be displayed not only across five Korean cities — Seoul, Busan, Daegu, Gwangju and Daejeon — but also internationally in Tokyo, Osaka, Beijing and New York.
