Latest news with #Shaffra
Tahawul Tech
12-03-2025
- Business
- Tahawul Tech
'Our partnership with STC is a game-changer to enterprise AI adoption in the region.' – Alfred Manasseh, Shaffra
CNME Editor Mark Forker sat down with Alfred Manasseh, COO & Co-Founder of Shaffra, to find out how the company is redefining AI-driven automation, the significance of its partnership with Saudi telecommunications giant STC – and his view on the rise of Agentic AI. Shaffra has branded itself as a 'deep tech' company. However, can you please elaborate on what the company does and what your mission statement is as an organization? Shaffra is redefining AI-driven automation by developing exclusive technology that not only enables AI Employees to process data but also understand intent and take action autonomously. While many AI solutions rely solely on Large Language Models (LLMs) for text-based outputs, Shaffra's AI Workforce operates on a more advanced model that allows AI to execute real-world tasks based on contextual understanding. Through our AI Workforce Trainer, businesses can customize AI Employees to align with their industry-specific workflows, corporate culture, and communication styles. Unlike traditional chatbots or automation tools, our AI Employees can understand business intent and determine the right actions to take, interact across multiple systems such as CRMs, ERPs and databases without requiring separate integrations, and independently handle business operations, from compliance management to customer engagement and sales follow-ups. Our mission is to help make businesses more efficient by reducing operational costs up to 80%, minimizing errors by up to 95% and enhancing productivity by 10,000%. Driven by rapid growth in the GCC, technology investments are set to reach $24.7 billion by 2030. By bridging the gap between AI intelligence and real-world execution, Shaffra is shaping the future of work with truly autonomous AI. During LEAP 2025 in Riyadh, Shaffra announced a major partnership with Saudi telecoms behemoth STC. Can you please provide more information on what this AI-centered partnership will entail – and how it will help enterprises reduce operational costs? Our partnership with Saudi Telecom (STC) is a game-changer to enterprise AI adoption in the region. This collaboration will integrate Shaffra's AI Employees into STC's digital transformation initiatives, offering automated business solutions that drive efficiency across multiple sectors. This AI-centered partnership will include Intelligent Process Automation, a tool that reduces manual effort by helping employees handle data management, compliance, customer interactions, and administrative tasks. AI models analyze business data in real time to enable faster and more accurate strategic decisions, while reducing costs by 80% and raising productivity. Employees will have Enterprise-Wide Accessibility via WhatsApp, email, corporate communication tools, and digital platforms ensuring seamless communication with their AI counterparts. This partnership highlights the tangible and positive effect an AI powered workforce can have in the real world, positioning Shaffra and STC at the center of the region's AI revolution. Many analysts have suggested that 2025 will be the year of 'Agentic AI'. How would you define Agentic AI, and can you explain how your AI workforce solutions can empower employees to make better and faster decisions? Agentic AI refers to AI systems that operate independently, learning from interactions to make decisions and execute tasks without constant human supervision. Unlike traditional AI, Agentic AI is proactive, adaptive, and context-aware, making it a key enabler of business automation. Shaffra's AI Employees embody Agentic AI by analyzing data to anticipate business needs, making real-time decisions by managing workflows to ensure faster execution, streamlining business operations through clear communication with employees and reducing errors by 95% through proper data verification. By integrating Agentic AI into the workforce, Shaffra is helping businesses operate more efficiently, minimize delays, and make smarter, data-driven decisions at scale. How important was an event like LEAP for Shaffra, in terms of allowing you to demonstrate your portfolio of solutions and project your overall message as a company? LEAP 2025 was significant for Shaffra as it gave us a global platform to showcase the power of AI-driven workforce solutions. At LEAP, we demonstrated how our AI Employees streamline business processes through Live AI Employee Integrations. We also announced major partnerships with Saudi Telecom (STC) and Omantel to provide Agentic AI solutions to Saudi companies and support Oman's telecom and enterprise sectors with AI-driven automation. We were also able to highlight how businesses can almost eliminate operational errors and costs while rapidly increasing efficiency by adopting AI workforce solutions. Participation at LEAP has reinforced Shaffra's role as a market leader, attracting key industry stakeholders and solidifying our position as the go-to provider of AI workforce solutions. Shaffra operates in a competitive marketplace, but what would you say ultimately differentiates you from your market rivals? Shaffra is changing the face of the AI workforce by delivering fully integrated, independent AI Employees that go beyond traditional technology. We understand that penetration of GenAI is heavy in the Middle East, with 81% of employees having used it in the workplace over the past 12 months. Our services stand out because we offer seamless AI workforce integration, where our AI employees work within existing business systems without disruptive overhauls. Through AI Workforce Trainer, customers get a personalized AI employee who operates according to their business model. These AI employees are completely adaptable to business sizes from SMEs to multinationals, easily accessible through different enterprise tools and digital platforms, and offer tangible return on investment, increasing productivity by 60%, reducing errors to near zero, and decreasing costs by 80%. At Shaffra, our focus is to provide a comprehensive AI workforce solution that integrates seamlessly into any industry, any workflow, and any business model.
TECHx
13-02-2025
- Business
- TECHx
Omantel Teams Up with Shaffra for AI and Metaverse Solutions - TECHx Media Omantel Teams Up with Shaffra for AI and Metaverse Solutions
Omantel Teams Up with Shaffra for AI and Metaverse Solutions News Desk - Share Omantel has announced a strategic partnership with Singapore-based Shaffra Technology Labs to develop innovative solutions utilizing artificial intelligence (AI) and metaverse technologies. These solutions will be hosted on Omantel's cloud services and made available to government institutions and private sector companies across Oman, aiming to enhance operational efficiency. The agreement was signed at the LEAP 2025 Conference in Riyadh, Saudi Arabia. Eng. Aladdin Bait Fadhel, Chief Commercial Officer of Omantel, emphasized, 'At Omantel, our vision is to solidify our leadership role as a key enabler of Oman's digital transformation and to be the premier provider of innovative technology solutions in the region. Our collaboration with Shaffra will significantly contribute to developing cutting-edge technology solutions, particularly in AI, for our customers.' Al Harith Al Atawi, CEO of Shaffra Technology Labs, shared his excitement about the partnership, noting that it would create vast opportunities in the Omani market. He highlighted the potential of AI and metaverse solutions, such as the AI employee project, which has already gained traction in several countries. 'This partnership aims to deliver a unique experience for Omantel customers by introducing innovative projects that enhance productivity and reduce costs,' Al Atawi stated. Omantel has previously signed multiple agreements to localize global technologies and boost ICT infrastructure in Oman. By collaborating with leading international tech companies, Omantel aims to bring the latest advancements to fuel Oman's digital transformation. This initiative supports Omantel's vision of becoming an integrated provider of digital solutions, addressing the needs of government institutions, private sector businesses, and individual customers under one umbrella. Through its extensive expertise in communications and digital technology, Omantel has established itself as a leading telecommunications company both in Oman and beyond. The company remains committed to offering state-of-the-art solutions across various sectors, continually striving to exceed customer expectations. In line with Oman Vision 2040, Omantel is investing in emerging technologies, such as cloud services, AI, smart solutions, and cybersecurity, to drive innovation and maintain leadership in the digital landscape.
Zawya
13-02-2025
- Business
- Zawya
Omantel attracts cutting-edge AI and metaverse technologies in collaboration with Shaffra Technology
Omantel has entered a strategic partnership with Singapore-based Shaffra Technology Labs to develop groundbreaking solutions leveraging artificial intelligence (AI) and metaverse technologies. These solutions will be hosted within Omantel cloud services and provided to government institutions and private sector companies in the Sultanate of Oman to enhance operational efficiency. The agreement was signed during the LEAP 2025 Conference in Riyadh, Saudi Arabia. Eng. Aladdin Bait Fadhel, Chief Commercial Officer of Omantel, stated: "At Omantel, our vision is to solidify our leadership role as a key enabler of Oman's digital transformation and to be the premier provider of innovative technology solutions in the region. Our collaboration with Shaffra will significantly contribute to developing cutting-edge technology solutions, particularly in artificial intelligence, for our customers". Al Harith Al Atawi, CEO of Shaffra Technology Labs, expressed his enthusiasm about partnering with Omantel on this strategic project. He noted that this cooperation would open vast opportunities for Shafra in the Omani market by introducing successful AI and metaverse solutions, such as the AI employee project, which is now being adopted by numerous government and private entities in several countries. "We aim to deliver a unique experience for Omantel customers through this partnership and innovative projects that enhance productivity and reduce costs," said Al Atawi.. Omantel has previously signed multiple agreements to localize global technologies and enhance the ICT infrastructure in the Sultanate. In collaboration with major international technology giants, Omantel seeks to attract the latest technological and innovative advancements to foster Oman's digital transformation. This strategic initiative aligns with Omantel's vision to become an integrated provider of digital solutions, catering to the diverse needs of government institutions, private sector companies, and individual subscribers under one umbrella. Omantel has succeeded, through the integration of its operations, processes, and extensive expertise in the field of communications and digital technology, in establishing its position as a leading telecommunications company within the Sultanate of Oman and beyond. The company's innovative approaches have contributed to providing state-of-the-art solutions to different consumer and business sectors. The company aims to deliver an unparalleled, exceptional experience to its customers and strives to always exceed their expectations. To achieve the objectives of Oman Vision 2040, Omantel invests in emerging technologies and provides cutting-edge ICT solutions, such as cloud solutions, AI, Smart solutions, cybersecurity, and much more, in addition to harnessing its technological capabilities to enhance innovation and leadership in new and advanced technologies.
Web Release
12-02-2025
- Business
- Web Release
stc Unveils Revolutionary AI-Powered Agentic Solutions for Saudi Market at LEAP 2025
Saudi Arabia's leading digital enabler, stc, is introducing AI-powered agentic solutions to the KSA market through a partnership with Shaffra, a leading deep-tech AI company and a participant in stc InspireU Advanced accelerator program. Through this collaboration, announced at LEAP 2025, local enterprises will be able to reduce operational costs, enhance efficiency, and streamline complex workflows across key industries in the Kingdom through AI-driven workforce automation. As part of this partnership, a Vice President of Digital Solutions of stc, Saud Alsheraihi, stated that 'stc AI Employee will also provide a demonstration of how agentic AI helps businesses tailor their AI workforce to meet their unique needs by making sure that AI employees are fully aligned with corporate culture, industry-specific expertise, and operational workflows of our enterprise customers.' Alharith Alatawi, CEO of Shaffra, emphasized Shaffra's unique AI capabilities, stating: 'Shaffra's AI Workforce solutions provide businesses with a fully integrated AI ecosystem—from LLM hosting and structured AI knowledge management to AI Employees that seamlessly automate workflows, optimize decision-making, and integrate across corporate systems. Our technology enables enterprises to deploy AI Employees that not only assist but enhance operations, improving efficiency at every level.' Through this collaboration, AI Employees will be integrated into Saudi businesses, automating complex workflows, improving decision-making, and ensuring seamless interactions across internal systems and customer touchpoints. With this partnership, Saudi enterprises can expect a transformative shift in AI adoption—redefining workforce efficiency, scaling operations effortlessly, and positioning the Kingdom at the forefront of AI-driven business innovation.
Trade Arabia
11-02-2025
- Business
- Trade Arabia
stc unveils AI-powered agentic solutions for Saudi market
Saudi Arabia's leading digital enabler, stc, is introducing AI-powered agentic solutions to the KSA market through a partnership with Shaffra, a leading deep-tech AI company and a participant in stc InspireU Advanced accelerator program. Through this collaboration, announced at LEAP 2025, local enterprises will be able to reduce operational costs, enhance efficiency, and streamline complex workflows across key industries in the Kingdom through AI-driven workforce automation. As part of this partnership, a Vice President of Digital Solutions of stc, Saud Alsheraihi, said: "stc AI Employee will also provide a demonstration of how agentic AI helps businesses tailor their AI workforce to meet their unique needs by making sure that AI employees are fully aligned with corporate culture, industry-specific expertise, and operational workflows of our enterprise customers." Shaffra CEO Alharith Alatawi, emphasizing its unique AI capabilities, said: "Our AI Workforce solutions provide businesses with a fully integrated AI ecosystem - from LLM hosting and structured AI knowledge management to AI Employees that seamlessly automate workflows, optimize decision-making, and integrate across corporate systems." "Our technology enables enterprises to deploy AI Employees that not only assist but enhance operations, improving efficiency at every level," he stated. Through this collaboration, AI Employees will be integrated into Saudi businesses, automating complex workflows, improving decision-making, and ensuring seamless interactions across internal systems and customer touchpoints.
