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Saudi Pharmacy Faces Action Over Horse-Riding Celebrities
Saudi Pharmacy Faces Action Over Horse-Riding Celebrities

Gulf Insider

time31-01-2025

  • Health
  • Gulf Insider

Saudi Pharmacy Faces Action Over Horse-Riding Celebrities

Pharmacy violated the stipulations cannot be tolerated, health ministry says The footage sparked massive controversy on social media about ethics of marketing in the health sector. Saudi health authorities have registered a case against a pharmacy after the store posted promotional clips showing horse-riding celebrities inside. The Ministry of Health stressed the necessity of committing to professionalism and transparency in the health sector, saying that violating the stipulations cannot be tolerated. — فيديوهات ترند (@Trend_vide0s) January 25, 2025 The ministry did not identify the pharmacy, or the celebrities involved in the act. Earlier this week, a video went viral on social media showing Shahd Al Shammari, a famous Saudi equestrian, casually touring a pharmacy on horseback. In the video, she is seen quietly navigating the aisles, checking products on the shelves, and collecting items, while a man films her unique shopping errand. The footage sparked massive controversy on social media about ethics of marketing in the health sector. Critics dismissed the marketing tool as non-professional ​​and unhelpful in providing correct information about health products. Awareness Other commentators, however, opposed imposing restrictions on advertising, arguing that innovation in marketing methods could contribute to raising awareness and expanding the customer base. A lawyer said that the pharmacy in question may face legal consequences ranging from financial fines to a public pledge to comply with the specified marketing standards. Lawyer Salman Al Ramali told the Saudi newspaper Okaz that the right to legal accountability may be invoked in cases where consumers are harmed by misleading information. 'The violation raises many legal issues that must be taken into consideration,' he said. 'Advertising in the health sector should stress accuracy and credibility because people's health depends directly on information.' Al Ramali pointed out that the use of horses in a pharmaceutical advert is deemed an 'obvious transgression' of the rules set by the Ministry of Health and competent authorities. He said this type of marketing not only reflects non-compliance with approved standards, but also involves the risk of misleading the public.

Watch: Saudi Woman Shahd Al Shammari Spotted Shopping On Horseback In Viral Video
Watch: Saudi Woman Shahd Al Shammari Spotted Shopping On Horseback In Viral Video

Gulf Insider

time29-01-2025

  • Entertainment
  • Gulf Insider

Watch: Saudi Woman Shahd Al Shammari Spotted Shopping On Horseback In Viral Video

A viral video shows Shahd Al Shammari, a famous Saudi equestrian, casually touring a pharmacy on horseback. In the footage, she is seen quietly navigating the aisles, checking products on the shelves, and collecting items, while a man films her unique shopping errand. The time and location of the video remain unclear. Nicknamed 'The Saudi Equestrian Shahd' by her fans, Shahd is in her 20s and is regarded as one of Saudi Arabia's most prominent female equestrians. Admired for her exceptional riding skills and self-confidence with horses, she has built a large following on social media, where she regularly shares videos of her equestrian talents. — فيديوهات ترند (@Trend_vide0s) January 25, 2025 Shahd's passion for horses began at an early age, driving her to train rigorously and refine her skills. Her dedication has enabled her to participate in several local and regional competitions. Fans view Shahd as a role model for ambitious Saudi women striving to break barriers in traditionally male-dominated fields. She is credited with promoting equestrianism in Saudi society and inspiring many to take up the sport. This comes as Saudi Arabia undergoes sweeping socio-economic reforms, including initiatives to empower women and encourage their participation in diverse fields. These changes aim to unleash the full potential of women in the kingdom.

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