Latest news with #Shahdag
Travel Daily News
26-05-2025
- Business
- Travel Daily News
Wego and Azerbaijan Tourism Board showcase Azerbaijan to MENA travelers
Wego partners with Azerbaijan Tourism Board to position Azerbaijan as a year-round MENA wellness, culture, and adventure destination through curated campaigns. DUBAI, UAE – Wego announce its latest strategic partnership with the Azerbaijan Tourism Board, spotlighting Azerbaijan as an all-season destination tailored for curious, culture-driven, and wellness-seeking travelers from the MENA region. With an increasing demand from Middle Eastern travelers for immersive, nature-connected, and wellness-rich holidays, this collaboration focuses on elevating Azerbaijan's appeal beyond the well known cityscapes of Baku. From the mineral rich thermal springs to the healing Naftalan oil, and alpine retreats in Shahdag, Azerbaijan is rapidly emerging as the region's best-kept secret for holistic getaways, cultural exploration, and thrilling outdoor adventures in lush nature. Mamoun Hmidan, Chief Business Officer at Wego, commented: 'This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home. Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons.' The campaign will highlight key themes such as wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures from tasting premium caviar to exploring the Silk Road routes that weave through Sheki. Wego and the Azerbaijan Tourism Board will drive content across multiple digital touchpoints, supported by storytelling, influencer led itineraries, and exclusive travel bundles designed for GCC travelers. Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented: 'We are excited to partner with Wego to reposition Azerbaijan as a year-round destination full of surprises. With its proximity, great connectivity, and rich diversity of experiences from snow-covered mountains to subtropical forests Azerbaijan is a perfect match for travelers from the Middle East looking for something both close and captivating. Together with Wego, we'll ensure these stories reach the right audience at the right time.' This collaboration reflects Wego's commitment to redefining how travelers from the MENA region discover new and meaningful destinations. By combining Wego's real-time travel insights and consumer behavior data with Azerbaijan Tourism Board's in-depth local knowledge, the partnership will deliver curated experiences, dynamic campaigns, and data-driven storytelling. Together, both entities aim to unlock new travel corridors, amplify Azerbaijan's visibility among GCC and broader MENA audiences, and inspire a new wave of regional explorers seeking more than just a vacation and an unforgettable journey.
Yahoo
06-05-2025
- Business
- Yahoo
Skiing body FIS signs Azerbaijan to five-year sponsor deal for world championships
GENEVA (AP) — Skiing's governing body signed the oil- and gas-rich state of Azerbaijan on Tuesday as its first global sponsor of world championships which face challenges from changing climate. The International Ski and Snowboard Federation said the five-year deal with Azerbaijan's tourism agency through the 2030 season also includes the World Cup in some disciplines, including aerials, ski cross and snowboard cross. Advertisement 'Above and beyond marketing rights, the core element of the strategic partnership is to promote and develop Azerbaijan's status as a world-class winter sports destination,' FIS said in a statement. The value of the sponsorship was not detailed. Azerbaijan has previously used its fossil fuels revenue to invest in soccer sponsorship with UEFA and Spanish club Atletico Madrid, and hosting Formula 1 races. The state led since 2003 by President Ilham Aliyev hosted the inaugural European Games in Baku in 2015 and twice bid for the Summer Games, of 2016 and 2020. Baku was not accepted as an official candidate by the International Olympic Committee. Advertisement FIS president Johan Eliasch is a long-time advocate for the environment, including in his campaign for the IOC presidential election in March that highlighted climate change. 'The urgency and scale of this challenge is increasingly real to people across the world, and they are desperately seeking practical and trustworthy leadership,' Eliasch wrote in his manifesto that claimed '80% of people around the world want more climate action.' FIS acknowledged in November 'winter sports and tourism face a bleak future because of climate change' when the Switzerland-based governing body announced a working partnership with the United Nations weather agency in Geneva. Azerbaijan 'is home to several ski resorts,' FIS said on Tuesday, and cited the Shahdag venue as a 'paradise for skiers and snowboarders, at more than 2,300 meters above sea level.' Advertisement 'We are inviting the world to take another look and discover our country as a wonderful place of stunning mountain ranges and snow,' the chairman of the State Tourism Agency of the Republic of Azerbaijan, Fuad Naghiyev, said in the FIS statement. Eliasch added the Azerbaijan partnership "ticks all the boxes. It brings value to the entire range of our disciplines, to further the development of snow sports across all levels — from recreational to elite — and takes us into a new exciting growth market.' Azerbaijan has competed at each Winter Games since 1998 though has never won a medal. It sent two athletes to the 2022 Beijing Olympics, both in figure skating, and none in the six snow sports organized by FIS. ___ AP sports:
Associated Press
06-05-2025
- Business
- Associated Press
Skiing body FIS signs Azerbaijan to five-year sponsor deal for world championships
GENEVA (AP) — Skiing's governing body signed the oil- and gas-rich state of Azerbaijan on Tuesday as its first global sponsor of world championships which face challenges from changing climate . The International Ski and Snowboard Federation said the five-year deal with Azerbaijan's tourism agency through the 2030 season also includes the World Cup in some disciplines, including aerials, ski cross and snowboard cross. 'Above and beyond marketing rights, the core element of the strategic partnership is to promote and develop Azerbaijan's status as a world-class winter sports destination,' FIS said in a statement. The value of the sponsorship was not detailed. Azerbaijan has previously used its fossil fuels revenue to invest in soccer sponsorship with UEFA and Spanish club Atletico Madrid, and hosting Formula 1 races. The state led since 2003 by President Ilham Aliyev hosted the inaugural European Games in Baku in 2015 and twice bid for the Summer Games, of 2016 and 2020. Baku was not accepted as an official candidate by the International Olympic Committee. FIS president Johan Eliasch is a long-time advocate for the environment, including in his campaign for the IOC presidential election in March that highlighted climate change. 'The urgency and scale of this challenge is increasingly real to people across the world, and they are desperately seeking practical and trustworthy leadership,' Eliasch wrote in his manifesto that claimed '80% of people around the world want more climate action.' FIS acknowledged in November 'winter sports and tourism face a bleak future because of climate change' when the Switzerland-based governing body announced a working partnership with the United Nations weather agency in Geneva. Azerbaijan 'is home to several ski resorts,' FIS said on Tuesday, and cited the Shahdag venue as a 'paradise for skiers and snowboarders, at more than 2,300 meters above sea level.' 'We are inviting the world to take another look and discover our country as a wonderful place of stunning mountain ranges and snow,' the chairman of the State Tourism Agency of the Republic of Azerbaijan, Fuad Naghiyev, said in the FIS statement. Eliasch added the Azerbaijan partnership 'ticks all the boxes. It brings value to the entire range of our disciplines, to further the development of snow sports across all levels — from recreational to elite — and takes us into a new exciting growth market.' Azerbaijan has competed at each Winter Games since 1998 though has never won a medal . It sent two athletes to the 2022 Beijing Olympics, both in figure skating, and none in the six snow sports organized by FIS. ___ AP sports:
