Wego and Azerbaijan Tourism Board showcase Azerbaijan to MENA travelers
Wego partners with Azerbaijan Tourism Board to position Azerbaijan as a year-round MENA wellness, culture, and adventure destination through curated campaigns.
DUBAI, UAE – Wego announce its latest strategic partnership with the Azerbaijan Tourism Board, spotlighting Azerbaijan as an all-season destination tailored for curious, culture-driven, and wellness-seeking travelers from the MENA region.
With an increasing demand from Middle Eastern travelers for immersive, nature-connected, and wellness-rich holidays, this collaboration focuses on elevating Azerbaijan's appeal beyond the well known cityscapes of Baku.
From the mineral rich thermal springs to the healing Naftalan oil, and alpine retreats in Shahdag, Azerbaijan is rapidly emerging as the region's best-kept secret for holistic getaways, cultural exploration, and thrilling outdoor adventures in lush nature.
Mamoun Hmidan, Chief Business Officer at Wego, commented: 'This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home. Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons.'
The campaign will highlight key themes such as wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures from tasting premium caviar to exploring the Silk Road routes that weave through Sheki. Wego and the Azerbaijan Tourism Board will drive content across multiple digital touchpoints, supported by storytelling, influencer led itineraries, and exclusive travel bundles designed for GCC travelers.
Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented: 'We are excited to partner with Wego to reposition Azerbaijan as a year-round destination full of surprises. With its proximity, great connectivity, and rich diversity of experiences from snow-covered mountains to subtropical forests Azerbaijan is a perfect match for travelers from the Middle East looking for something both close and captivating. Together with Wego, we'll ensure these stories reach the right audience at the right time.'
This collaboration reflects Wego's commitment to redefining how travelers from the MENA region discover new and meaningful destinations. By combining Wego's real-time travel insights and consumer behavior data with Azerbaijan Tourism Board's in-depth local knowledge, the partnership will deliver curated experiences, dynamic campaigns, and data-driven storytelling. Together, both entities aim to unlock new travel corridors, amplify Azerbaijan's visibility among GCC and broader MENA audiences, and inspire a new wave of regional explorers seeking more than just a vacation and an unforgettable journey.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Travel Daily News
16 hours ago
- Travel Daily News
Wego: 96% of Eid Al-Adha travel searches target international destinations
Saudi Arabia's Eid Al-Adha holiday drives 96% surge in international travel searches, with top destinations spanning culturally linked and emerging global hotspots. As Saudi Arabia prepares for an extended Eid Al-Adha holiday from Thursday, June 5 (Dhul Hijjah 9) through Monday, June 9 (Dhul Hijjah 13), travel activity across the Kingdom is witnessing a significant surge. Citizens and residents alike are seizing the opportunity to explore a variety of destinations, ranging from global cities with deep cultural ties to domestic hotspots rich in natural and spiritual heritage. According to the latest insights from Wego, the number one travel app and largest online travel marketplace in the Middle East and North Africa (MENA), there has been a remarkable shift towards international travel. A staggering 96.12% of Eid Al-Adha-related travel searches from Saudi users are for international trips, a notable increase from 87.34% during the same period last year. This trend reflects a growing appetite among Saudi travelers for global experiences, buoyed by the extended public holiday and facilitated entry requirements. Strong Preference for Culturally Linked Destinations Wego data reveals that countries with longstanding familial and cultural ties to the Kingdom continue to dominate search trends. Egypt, India, the UAE, Pakistan, Türkiye, and Bangladesh top the list, highlighting a preference for destinations where travelers can reunite with family and celebrate Eid in a spiritually familiar setting. European destinations such as Italy, Azerbaijan, the United Kingdom, Georgia, and Russia are also rising in popularity. These countries offer a compelling mix of cooler climates, scenic views, and historical richness. In Asia, Saudi travelers are increasingly drawn to Thailand, Indonesia, the Philippines, Malaysia, and Japan, which offer immersive nature escapes, wellness experiences, and family-friendly resorts. Domestic Travel Retains Its Appeal While international destinations are gaining prominence, domestic travel continues to play a significant role in Eid plans for Saudi citizens. Jeddah, Riyadh, Madinah, Dammam, and Abha remain among the most searched local destinations. These cities attract visitors with their festive atmospheres, cultural events, and temperate weather—particularly in Abha—along with providing unique spiritual experiences in cities such as Madinah. Cultural Exploration Drives Destination Choices Cultural tourism is emerging as a key factor in travel decisions. Cities like Istanbul, Cairo, Jakarta, and Tbilisi are increasingly favored for their rich blend of Islamic heritage sites, historical landmarks, and vibrant local life. According to Wego, these destinations resonate strongly with Saudi travelers seeking authenticity and meaningful cultural engagement during the Eid season. Simplified Access to Global Travel for Saudi Citizens The growing preference for international travel is significantly supported by simplified visa policies for Saudi passport holders. Türkiye, Thailand, Georgia, the Philippines, and Malaysia currently offer visa-free access. Meanwhile, other popular destinations provide efficient electronic visa systems, visa waivers (such as the UK's Electronic Travel Authorization), or visa-on-arrival facilities, making it easier than ever for travelers to make spontaneous plans. Expert Travel Tips from Wego To help travelers make the most of the Eid holiday, Wego recommends planning and booking at least a month in advance. Setting up fare alerts and utilizing flexible date searches can lead to significant savings. For those planning closer to the holiday, the platform offers real-time deals and last-minute hotel booking options, catering to both families and individual travelers. Wego continues to invest in smart booking technologies, real-time price comparisons, and a robust partner network comprising airlines, hotels, and rental providers. These tools empower users to craft personalized, seamless, and cost-effective travel experiences that cater to diverse travel styles and preferences.
Travel Daily News
26-05-2025
- Travel Daily News
Wego and Azerbaijan Tourism Board showcase Azerbaijan to MENA travelers
Wego partners with Azerbaijan Tourism Board to position Azerbaijan as a year-round MENA wellness, culture, and adventure destination through curated campaigns. DUBAI, UAE – Wego announce its latest strategic partnership with the Azerbaijan Tourism Board, spotlighting Azerbaijan as an all-season destination tailored for curious, culture-driven, and wellness-seeking travelers from the MENA region. With an increasing demand from Middle Eastern travelers for immersive, nature-connected, and wellness-rich holidays, this collaboration focuses on elevating Azerbaijan's appeal beyond the well known cityscapes of Baku. From the mineral rich thermal springs to the healing Naftalan oil, and alpine retreats in Shahdag, Azerbaijan is rapidly emerging as the region's best-kept secret for holistic getaways, cultural exploration, and thrilling outdoor adventures in lush nature. Mamoun Hmidan, Chief Business Officer at Wego, commented: 'This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home. Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons.' The campaign will highlight key themes such as wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures from tasting premium caviar to exploring the Silk Road routes that weave through Sheki. Wego and the Azerbaijan Tourism Board will drive content across multiple digital touchpoints, supported by storytelling, influencer led itineraries, and exclusive travel bundles designed for GCC travelers. Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented: 'We are excited to partner with Wego to reposition Azerbaijan as a year-round destination full of surprises. With its proximity, great connectivity, and rich diversity of experiences from snow-covered mountains to subtropical forests Azerbaijan is a perfect match for travelers from the Middle East looking for something both close and captivating. Together with Wego, we'll ensure these stories reach the right audience at the right time.' This collaboration reflects Wego's commitment to redefining how travelers from the MENA region discover new and meaningful destinations. By combining Wego's real-time travel insights and consumer behavior data with Azerbaijan Tourism Board's in-depth local knowledge, the partnership will deliver curated experiences, dynamic campaigns, and data-driven storytelling. Together, both entities aim to unlock new travel corridors, amplify Azerbaijan's visibility among GCC and broader MENA audiences, and inspire a new wave of regional explorers seeking more than just a vacation and an unforgettable journey.
Travel Daily News
08-05-2025
- Travel Daily News
Peculiar bucket list: Try these unusual tourist activities
Whether you're snorkeling between continents, camping with orcas, or learning to surf a city river, these unconventional tourism activities promise memories that are as unique as they are unforgettable. Unconventional tourism is on the rise, as more travelers seek experiences that go beyond the ordinary. While iconic landmarks and classic destinations will always have their place, there's a growing desire for adventures that are immersive, surprising, and deeply memorable. From sleeping in the wild to exploring hidden urban corners, here are ten of the best unconventional tourism activities everyone should desire to try at least once in their lifetime. But if you are on a look out for Tong its platform, check out GameZone. Play traditional Tongits go to unusual Tongits card game version available in GameZone casino platform. Visit GameZone online now! 1. Snorkeling Between Tectonic Plates in Iceland Imagine swimming in crystal-clear glacial water, suspended between two continents. In Thingvellir National Park near Reykjavik, Iceland, you can snorkel or scuba dive in the Silfra fissure, a crack between the North American and Eurasian tectonic plates. The water is so pure that visibility can reach over 100 meters, and the sensation of floating between continents is truly otherworldly. This adventure combines geology, natural beauty, and a sense of awe that few other experiences can match. 2. Camping with Orcas on Vancouver Island For wildlife lovers, few things compare to the thrill of waking up to the sight and sound of orcas surfacing just offshore. On Vancouver Island's Johnstone Strait, you can camp on remote beaches with ancient forests behind you and the Pacific Ocean in front. Here, over 200 resident orcas pass by each summer, offering an intimate and unforgettable wildlife experience. Fall asleep to the sound of waves and wake up to the possibility of spotting a pod of killer whales from your tent. 3. Mountain Biking to the Roof of the World in Tibet If you crave high-altitude adventure, consider mountain biking in Tibet. Cycle past ancient monasteries, remote villages, and breathtaking Himalayan vistas, including views of Mount Everest. The challenging climbs and exhilarating descents are matched only by the spiritual atmosphere and the warmth of the locals. This journey is not just a physical feat but a cultural immersion into one of the world's most mystical regions. 4. Surfing a River Wave in Munich Surfing in a landlocked city? In Munich, Germany, the Eisbach River creates a standing wave in the heart of the Englischer Garten, drawing surfers from around the world. Whether you're a seasoned surfer or a curious beginner, riding the Eisbach Wave is a unique way to experience the city's vibrant urban culture. It's proof that adventure can be found even where you least expect it. 5. Climbing to Sky-High Monasteries in Greece The monasteries of Meteora, perched atop towering rock pillars in central Greece, are among the most spectacular sights in Europe. The Holy Trinity Monastery (Agia Triada) is especially challenging to reach, requiring a trek up steep stairs and a cable car ride across a dramatic chasm. The reward? Panoramic views, centuries-old spiritual history, and the quiet serenity of a place truly 'suspended in air.' This is a pilgrimage for both the body and the soul. 6. Forest Bathing in Japan The Japanese practice of shinrin-yoku, or forest bathing, is a mindful way to reconnect with nature. Unlike hiking, forest bathing is about slowing down, being present, and absorbing the sights, sounds, and scents of the forest. In places like Tokyo's Akigawa Valley, you can lay beneath the trees, listen to birdsong, and let the stresses of modern life melt away. Science shows this practice can improve well-being, making it a must-try for those seeking relaxation and renewal. 7. Exploring Underground Quarries and Secret Caves Cities like Bordeaux, France, offer a subterranean world few tourists ever see. Venture into underground quarries where limestone was once extracted to build historic monuments, or explore secret caves that reveal a city's hidden history. These eerie, beautiful spaces offer a completely different perspective and a sense of adventure that's both mysterious and educational. 8. Kayaking Through a City at Night See a city from a new angle by kayaking its rivers or canals after dark. In Bordeaux, night-time kayak trips through the Port of the Moon let you paddle beneath illuminated bridges, learning about maritime history from local guides. The city's lights reflected on the water create a magical atmosphere, turning a simple paddle into an unforgettable urban adventure. 9. Participating in Local Foraging and Cooking Workshops Travel is about tasting as much as seeing. Join local foragers in places like Bordeaux's Parc aux Angéliques to hunt for edible wild plants, then learn to cook them in a traditional kitchen. These workshops connect you to local food heritage, deepen your appreciation for the environment, and offer a deliciously hands-on way to experience a new culture. 10. Attending Exotic Festivals and Cultural Immersions Sometimes the most unconventional adventures are found in the heart of a crowd. Attend unique festivals like India's Holi Festival, where you'll be showered in colored powders, or Nevada's Burning Man, a temporary city of art and radical self-expression in the desert. Participating in such events allows you to celebrate traditions, meet people from around the world, and create memories that last a lifetime. Why Choose Unconventional Tourism? Unconventional tourism isn't just about novelty; it's about deeper engagement. These activities invite you to step outside your comfort zone, learn new skills, and connect with people and places in ways that traditional sightseeing can't offer. Whether you're seeking adrenaline, tranquility, or cultural insight, these experiences challenge you to see the world through fresh eyes. Tips for Unconventional Travelers Do your research: Some activities require permits, guides, or special equipment. Respect local customs and environments: Unconventional doesn't mean inconsiderate. Always be mindful of your impact. Embrace the unknown: Flexibility and curiosity are your best companions on any unusual adventure. Share your stories: Inspire others by sharing your experiences and supporting sustainable, responsible tourism. Conclusion The world is full of extraordinary adventures waiting just beyond the usual tourist trail. Whether you're snorkeling between continents, camping with orcas, or learning to surf a city river, these unconventional tourism activities promise memories that are as unique as they are unforgettable. So next time you plan a trip, dare to desire something different-the world's most remarkable experiences are waiting for you off the beaten path.
