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Wego and Azerbaijan Tourism Board showcase Azerbaijan to MENA travelers
Wego and Azerbaijan Tourism Board showcase Azerbaijan to MENA travelers

Travel Daily News

time26-05-2025

  • Business
  • Travel Daily News

Wego and Azerbaijan Tourism Board showcase Azerbaijan to MENA travelers

Wego partners with Azerbaijan Tourism Board to position Azerbaijan as a year-round MENA wellness, culture, and adventure destination through curated campaigns. DUBAI, UAE – Wego announce its latest strategic partnership with the Azerbaijan Tourism Board, spotlighting Azerbaijan as an all-season destination tailored for curious, culture-driven, and wellness-seeking travelers from the MENA region. With an increasing demand from Middle Eastern travelers for immersive, nature-connected, and wellness-rich holidays, this collaboration focuses on elevating Azerbaijan's appeal beyond the well known cityscapes of Baku. From the mineral rich thermal springs to the healing Naftalan oil, and alpine retreats in Shahdag, Azerbaijan is rapidly emerging as the region's best-kept secret for holistic getaways, cultural exploration, and thrilling outdoor adventures in lush nature. Mamoun Hmidan, Chief Business Officer at Wego, commented: 'This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home. Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons.' The campaign will highlight key themes such as wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures from tasting premium caviar to exploring the Silk Road routes that weave through Sheki. Wego and the Azerbaijan Tourism Board will drive content across multiple digital touchpoints, supported by storytelling, influencer led itineraries, and exclusive travel bundles designed for GCC travelers. Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented: 'We are excited to partner with Wego to reposition Azerbaijan as a year-round destination full of surprises. With its proximity, great connectivity, and rich diversity of experiences from snow-covered mountains to subtropical forests Azerbaijan is a perfect match for travelers from the Middle East looking for something both close and captivating. Together with Wego, we'll ensure these stories reach the right audience at the right time.' This collaboration reflects Wego's commitment to redefining how travelers from the MENA region discover new and meaningful destinations. By combining Wego's real-time travel insights and consumer behavior data with Azerbaijan Tourism Board's in-depth local knowledge, the partnership will deliver curated experiences, dynamic campaigns, and data-driven storytelling. Together, both entities aim to unlock new travel corridors, amplify Azerbaijan's visibility among GCC and broader MENA audiences, and inspire a new wave of regional explorers seeking more than just a vacation and an unforgettable journey.

Pak-linked firm behind 'spy' YouTuber's trips partnered with Azerbaijan two days ago
Pak-linked firm behind 'spy' YouTuber's trips partnered with Azerbaijan two days ago

India Today

time22-05-2025

  • India Today

Pak-linked firm behind 'spy' YouTuber's trips partnered with Azerbaijan two days ago

An investigation into YouTuber Jyoti Malhotra's arrest for allegedly spying for Pakistan has revealed that her trips were frequently sponsored by Wego, a UAE-based travel company that operates in Pakistan and recently partnered with the Azerbaijan Tourism has publicly supported Pakistan and condemned India's recent military strikes on terror camps in Pakistan and Pakistan-occupied Kashmir (PoK). These strikes, part of 'Operation Sindoor', were launched on May 7 in retaliation for the April 22 Pahalgam terror attack that claimed 26 civilian 33-year-old Haryana-based travel vlogger Jyoti Malhotra, currently in the custody of Haryana Police, is among 11 individuals arrested over the past two weeks from Punjab, Haryana, and Uttar Pradesh on suspicion of espionage. Investigators suspect the existence of a Pakistan-linked spy network operating in North India. Jyoti, who runs the YouTube channel 'Travel with JO', has around 4 lakh subscribers and 1.32 lakh followers on Instagram. Jyoti Malhotra has been seen promoting the Wego app in one of her YouTube videos. Police sources said all her sponsors are currently under there is no direct evidence linking Wego to espionage or funding from Pakistan, its operations in the country have raised concerns in the context of this AND AZERBAIJAN DEALJust two days ago, Wego announced a partnership with the Azerbaijan Tourism Board to promote the country as an all-season destination for culture-driven, wellness-seeking travellers from the Middle East and North Africa (MENA) region. lorian Sengstschmid, CEO of the Azerbaijan Tourism Board and Mamoun Hmidan, Chief Business Officer at Wego. advertisement"Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons," said Mamoun Hmidan, Chief Business Officer at ABOUT WEGOFounded in 2005 under the name Bezurk, Wego is headquartered in Singapore and maintains regional offices in Dubai, Bengaluru, and Jakarta. It is a travel metasearch engine designed to help users in the Asia Pacific and MENA regions compare prices across airlines, hotels, and online travel rebranded in 2008, and its website states: "We're on a mission to help people discover the real value of travel. So ingrained is this idea of the human need to travel that we've woven this emotional and eternal question of 'why we go?' into the name of our organisation - Wego."In Pakistan, Wego operates with a valid travel agency license from the Department of Tourist Services and is accredited by the International Air Transport Association (IATA). Its "Book on Wego" feature enables Pakistani travellers to book flights and hotels directly through its InTrending Reel IN THIS STORY#Operation Sindoor

Florian Sengstschmid, CEO of the Azerbaijan Tourism Board and Mamoun Hmidan, Chief Business Officer at Wego
Florian Sengstschmid, CEO of the Azerbaijan Tourism Board and Mamoun Hmidan, Chief Business Officer at Wego

Trade Arabia

time20-05-2025

  • Business
  • Trade Arabia

Florian Sengstschmid, CEO of the Azerbaijan Tourism Board and Mamoun Hmidan, Chief Business Officer at Wego

Wego, the top travel app in the Middle East and North Africa, has partnered with the Azerbaijan Tourism Board to promote Azerbaijan as an all-season destination for culture-driven, wellness-seeking travellers. The partnership aims to elevate Azerbaijan's appeal beyond its cityscapes, focusing on its mineral-rich thermal springs, healing Naftalan oil, and alpine retreats. The campaign will highlight wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures. Wego and the Azerbaijan Tourism Board will drive content across multiple digital touchpoints, supported by storytelling, influencer-led itineraries, and exclusive travel bundles designed for GCC travellers. Mamoun Hmidan, Chief Business Officer at Wego, commented: "This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home. Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons.'

Wego and Azerbaijan Tourism Board Partner to Showcase Azerbaijan's All Season Allure to MENA Travelers
Wego and Azerbaijan Tourism Board Partner to Showcase Azerbaijan's All Season Allure to MENA Travelers

Yahoo

time20-05-2025

  • Business
  • Yahoo

Wego and Azerbaijan Tourism Board Partner to Showcase Azerbaijan's All Season Allure to MENA Travelers

DUBAI, UAE, May 20, 2025 /PRNewswire/ -- Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is proud to announce its latest strategic partnership with the Azerbaijan Tourism Board, spotlighting Azerbaijan as an all-season destination tailored for curious, culture-driven, and wellness-seeking travelers from the MENA region. With an increasing demand from Middle Eastern travelers for immersive, nature-connected, and wellness-rich holidays, this collaboration focuses on elevating Azerbaijan's appeal beyond the well known cityscapes of Baku. From the mineral rich thermal springs to the healing Naftalan oil, and alpine retreats in Shahdag, Azerbaijan is rapidly emerging as the region's best-kept secret for holistic getaways, cultural exploration, and thrilling outdoor adventures in lush nature. Mamoun Hmidan, Chief Business Officer at Wego, commented: "This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home. Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons." The campaign will highlight key themes such as wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures from tasting premium caviar to exploring the Silk Road routes that weave through Sheki. Wego and the Azerbaijan Tourism Board will drive content across multiple digital touchpoints, supported by storytelling, influencer led itineraries, and exclusive travel bundles designed for GCC travelers. Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented:"We are excited to partner with Wego to reposition Azerbaijan as a year-round destination full of surprises. With its proximity, great connectivity, and rich diversity of experiences from snow-covered mountains to subtropical forests Azerbaijan is a perfect match for travelers from the Middle East looking for something both close and captivating. Together with Wego, we'll ensure these stories reach the right audience at the right time." This collaboration reflects Wego's commitment to redefining how travelers from the MENA region discover new and meaningful destinations. By combining Wego's real-time travel insights and consumer behavior data with Azerbaijan Tourism Board's in-depth local knowledge, the partnership will deliver curated experiences, dynamic campaigns, and data-driven storytelling. Together, both entities aim to unlock new travel corridors, amplify Azerbaijan's visibility among GCC and broader MENA audiences, and inspire a new wave of regional explorers seeking more than just a vacation an unforgettable journey. About Wego Wego is the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA). It provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites. Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website. The company was founded in 2005 and is dual headquartered in Dubai and Singapore with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur. Photo: View original content to download multimedia: SOURCE Wego

BJP leader, global strategist urge firm stand against Turkey over terror links
BJP leader, global strategist urge firm stand against Turkey over terror links

Hans India

time15-05-2025

  • Business
  • Hans India

BJP leader, global strategist urge firm stand against Turkey over terror links

New Delhi: Amid rising diplomatic tensions, prominent Indians have called for a boycott of trade and tourism with Turkey, accusing the country of supporting terrorism. The demand comes in the wake of Turkey and Azerbaijan expressing support for Pakistan following a recent terror attack in Jammu and Kashmir's Pahalgam. Speaking to IANS, Haryana Minister and BJP leader Ranbir Singh Gangwa emphasised the need to take a firm stand against nations that back terrorism. 'Any country that supports and promotes terrorism should be boycotted. Our Prime Minister Narendra Modi has already declared that this is a 'New India' — there is no place for terrorism here. Therefore, countries supporting such activities will not be welcomed for bilateral relations,' he told IANS. The controversy erupted after 26 people mainly tourists were killed in Pahalgam, Kashmir, on April 22 in a terrorist attack allegedly orchestrated by Pakistan-backed groups. In response, India launched 'Operation Sindoor' on May 7, targeting and destroying nine terror camps across Pakistan and Pakistan-occupied-Kashmir. Following the operation, both Turkey and Azerbaijan publicly criticised India's actions, calling for restraint and diplomacy. Azerbaijan also issued a formal statement condemning the strikes and expressing concern over potential civilian casualties. Global Strategist Robinder Sachdev supported the idea of halting trade and tourism ties with Turkey, pointing to its growing military and diplomatic cooperation with Pakistan. 'Turkey has long supplied drones to Pakistan, which have been now used in war against India. More troubling, however, is Turkey's consistent diplomatic stance supporting Pakistan on the issue of Jammu and Kashmir. It is time to reconsider our engagement with such countries,' he said. Sachdev also urged Indian travellers to avoid visiting Turkey, recommending alternate destinations. 'Instead of going to Turkey, tourists should consider Greece or Armenia. India has strong relations with these countries. This is a good opportunity to shift preferences and support our allies,' he added. Data from the Azerbaijan Tourism Board shows that 243,589 Indian tourists visited the country in 2024. The board projects an 11 per cent annual growth in Indian tourist arrivals over the next decade. Turkey, meanwhile, recorded 330,000 Indian visitors in 2024, up from 119,503 in 2014, according to its Ministry of Culture and Tourism. Indian tourists contribute significantly to Turkey's economy, spending an estimated $1,200 to $1,500 per person. In 2023, the total estimated spending by Indian tourists in Turkey was around $350–400 million (approximately Rs 3,000 crore). Amid calls for boycotting Turkish goods, data reveals trade with Turkey has declined to 63 per cent from FY22-23 levels. Tourism is a key pillar of Turkey's economy, accounting for nearly 12 per cent of its GDP and 10 per cent of total employment. With India being one of the fastest-growing source markets, the call for a boycott could have serious implications for the Turkish tourism sector.

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