Florian Sengstschmid, CEO of the Azerbaijan Tourism Board and Mamoun Hmidan, Chief Business Officer at Wego
Wego, the top travel app in the Middle East and North Africa, has partnered with the Azerbaijan Tourism Board to promote Azerbaijan as an all-season destination for culture-driven, wellness-seeking travellers.
The partnership aims to elevate Azerbaijan's appeal beyond its cityscapes, focusing on its mineral-rich thermal springs, healing Naftalan oil, and alpine retreats.
The campaign will highlight wellness tourism, cultural heritage trails, eco-luxury stays, and culinary adventures.
Wego and the Azerbaijan Tourism Board will drive content across multiple digital touchpoints, supported by storytelling, influencer-led itineraries, and exclusive travel bundles designed for GCC travellers.
Mamoun Hmidan, Chief Business Officer at Wego, commented: "This partnership comes at a time when MENA travelers are seeking experiences that combine authenticity, wellness, and natural beauty. Azerbaijan offers all of this, with an added layer of hospitality that feels like home. Through this collaboration, we aim to bring a fresh narrative to light and guide our users to discover the rich, untapped potential of Azerbaijan across all seasons.'
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