Latest news with #ShaifaliGautam
Fashion Value Chain
11-06-2025
- Business
- Fashion Value Chain
CaratLane and Xperia Group Roll Out the Red Carpet for National Flight Attendant Day
In a first-of-its-kind celebration, CaratLane, India's leading omnichannel jewellery brand-teamed up with experiential advertising experts Xperia Group to honour the dedication and grace of flight attendants on National Flight Attendant Day, May 31st. The occasion saw the unveiling of CaratLane's new 'Runway' Collection-dedicated to the service and sacrifice of women in flight crew. CaratLane and Xperia Group Roll Out the Red Carpet for National Flight Attendant Day To mark the day, Xperia Group transformed the Delhi airport into a glamorous stage, laying out an exclusive red carpet experience for flight crews as they prepared to board. Adding a dash of star-studded excitement, life-sized mannequins equipped with automated cameras acted as paparazzi, capturing candid moments and elevating the atmosphere to one of true celebrity glamour. The flight attendants were treated to a dazzling, immersive welcome that celebrated their tireless service and commitment. Shaifali Gautam, Chief Marketing Officer at CaratLane, added, 'CaratLane – A TATA Product, has recently unveiled a groundbreaking new jewellery collection, Runway, celebrating the spirit, ambition, and elegance of women in aviation. We introduced Runway at major airports through a unique red carpet campaign to pay our tribute to the trailblazers who make our skies safer & smarter every single day. The overwhelming response encourages us to keep celebrating these everyday stars.' Mr. Saibal Gupta, Managing Director of Xperia Group, shared his enthusiasm: 'We are fully aware that flight crew are an integral part of modern day travel. May 31st is declared as the National Flight Attendant Day. Hence to recognise the unfaltering service and sacrifice of flight attendants who ensure safety, comfort and handling even emergency like situations, we needed to make them feel special and recognise their efforts. The campaign caught the fancy of all at the airport and immensely delighted the flight crew who gave a thumps up'. Additionally, a whole lot of banners and branding etc were put up to create visibility of the CaratLane brand.' The collaboration also included vibrant banners and brand activations at key airport touchpoints, amplifying visibility and engagement with CaratLane's fresh offering. Customers intrigued by aviation, travel, and such bold designs can explore the collection online, or in select stores across India. About CaratLane CaratLane – A Tata Product, India's first omni-channel jewellery brand, was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. The driving force behind all of CaratLanes efforts is its purpose of helping people express their emotions. Through its unique, youthful, and contemporary designs and innovative technological interventions, it aims to be a meaningful part of every celebration in the modern woman's life. As a part of the Tata Group, CaratLane proudly follows the Tata Group's legacy of excellence and trust. CaratLane aims to work towards its mission-to offer customers beautiful jewellery and a distinctive shopping experience that fits today's values and lifestyles-enabling CaratLane to grow as India's 21st-century jewellery brand. CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India's largest online jewellery destination, CaratLane now has 320+ brand stores across the country and one international store in New Jersey. CaratLane has also pioneered unique features like CaratLane Live-an online live shopping experience and Try at Home-where customers can book an appointment to try their favourite jewellery designs in the comfort of their home, with no obligation to buy. Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers in finding the perfect solitaire jewellery.
Fashion Value Chain
08-05-2025
- Entertainment
- Fashion Value Chain
CaratLane Unveils ‘Born of Her' Mother's Day Collection
CaratLane, a leading omnichannel jewellery brand in India, introduces Born of Her — a heartfelt campaign and jewellery collection celebrating the essence of motherhood. Timed for Mother's Day, the collection redefines gifting as a meaningful gesture of love and legacy. The campaign features three limited-edition gold and diamond pendants that delicately portray a mother embracing her child — a universally recognized symbol of nurturing and strength. Meant to be worn close to the heart, these pendants serve not just as jewellery, but as lasting mementos of maternal love. Complementing the collection, CaratLane has collaborated with BBH India to release a dedicated Mother's Day song, encouraging users to share personal memories with their mothers on social media using the track. The campaign reinforces CaratLane's mission to transform jewellery into personal storytelling — celebrating relationships, emotions, and timeless bonds. Shaifali Gautam, CMO of CaratLane, shares, 'Mothers express love silently — through everyday actions and sacrifices. Born of Her invites people to express that love openly, with designs that reflect the beauty of that invisible strength.' Available online and in stores, the collection positions CaratLane not just as a jewellery brand but as a curator of emotional legacy.
New Indian Express
30-04-2025
- Business
- New Indian Express
Bejewelled Festivities
A Celebration of prosperity and health, Akshaya Tritiya is all about welcoming new beginnings. It was once a norm to buy gold coins, with people now preferring ornaments over the former. In recent years, as Akshaya Tritiya has evolved, the industry is now incorporating modern elements retaining the traditional essence of the festival. A major trend noticed among customers is a strong preference for natural diamonds. 'Small pendants with chains, bracelets, rings, and ear studs are all popular among most of our consumers. Natural diamonds and coloured precious gemstones are doing well. Lightweight, regular-wear pieces are more in demand and selling better as opposed to solitaire pieces,' says Pratap Kamath, MD of Abaran Timeless Jewellers. He further reveals, 'Working women especially prefer to purchase pieces for themselves that reflect their individual tastes and interests, and even though 22K gold is the most preferred, both rose gold and yellow gold jewellery are gaining traction.' Additionally, customers are particularly drawn to lightweight diamond jewellery set in gold, reflecting a move towards everyday luxury, notes Shaifali Gautam, CMO, CaratLane. As she reveals, 'We're also seeing an interest in enamels and stones like citrine, and silver.' Kamath echoes Gautam's assertion, saying, 'We are seeing customers gravitate towards minimal and affordable collections.' C Vinod Hayagriv, managing director of the C Krishniah Chetty Group of Jewellers, states that natural diamonds and gold remain the kings, despite the latter's skyrocketing prices. He additionally shares, 'Bangles and neckwears are customer favourites. But limited edition gold and silver coins remain the most favoured gifting item during the season.'
