Latest news with #ShaimaAlSuwaidi
Hi Dubai
6 days ago
- Entertainment
- Hi Dubai
#DubaiDestinations Summer Campaign Wraps Up After Month-Long Showcase of City's Best Experiences
Brand Dubai, the creative arm of the Government of Dubai Media Office, has concluded the summer phase of its #DubaiDestinations campaign after a month-long showcase of the city's top indoor, water-based, and family-friendly experiences. The campaign recorded more than 19 million video views and over 6,500 pieces of content across social media platforms, attracting strong engagement from both local and international audiences. The initiative, part of a year-round effort to highlight Dubai's unique lifestyle offerings, featured leading indoor attractions such as Ski Dubai, IMG Worlds of Adventure, and The Green Planet, alongside family favourites including KidZania, Magic Planet, Adventure Zone, and OliOli. The campaign also spotlighted major waterparks like Aquaventure, Wild Wadi, Jungle Bay, and LEGOLAND Water Park, underscoring Dubai's ability to deliver world-class leisure experiences in every season. Shaima Al Suwaidi, Director of Brand Dubai, said the 2025 edition showcased the power of creative storytelling to inspire residents and visitors to explore the city's summer destinations. She noted the strong collaboration with influencers, photographers, and videographers, whose content was widely shared across Instagram, TikTok, YouTube, Facebook, and X. Strategic partnerships amplified the campaign's reach. At Dubai International Airport's Terminal 3, arriving travellers were greeted with complimentary ice cream from KUHP, a homegrown brand under the 'Proudly from Dubai' network. In addition, the General Directorate of Identity and Foreigners Affairs distributed souvenir passports linking visitors to curated summer itineraries via QR code. The campaign's conclusion comes as Dubai continues to post strong tourism performance, with 9.88 million international overnight visitors in the first half of 2025—a 6% year-on-year increase. Dubai International Airport handled more than 46 million passengers during the same period, reaffirming its position as one of the world's busiest travel hubs. Brand Dubai will now shift focus to the next seasonal phase of #DubaiDestinations, which will highlight outdoor experiences, cultural events, and lifestyle activities during the cooler months, continuing its mission to promote Dubai as a year-round global destination. News Source: Dubai Media Office
Gulf Today
6 days ago
- Entertainment
- Gulf Today
#DubaiDestinations summer campaign ends on a high note
The summer phase of the #DubaiDestinations campaign, launched by Brand Dubai, the creative arm of the Government of Dubai Media Office, has concluded following a month-long showcase of the city's most exciting family-friendly attractions and indoor experiences. The campaign drew wide engagement from residents, visitors and content creators, further reinforcing Dubai's position as a leading global destination during the summer season. The campaign is part of a year-round initiative to highlight the unique experiences that position Dubai as the best city to live, work and visit. The summer edition of the campaign turned the spotlight on the city's extensive range of indoor attractions, immersive waterparks, children's leisure venues and dynamic sports destinations, offering residents and tourists exciting opportunities to make the most of the season. The campaign saw participation from a diverse group of content creators and influencers who used various storytelling formats to spotlight Dubai's offerings. The wide distribution of content across digital, broadcast, print and outdoor platforms ensured the campaign reached a broad audience both locally and globally. Shaima Al Suwaidi, Director of Brand Dubai, said: 'The 2025 #DubaiDestinations summer campaign once again demonstrated the power of creative storytelling in highlighting the unique experiences Dubai offers during the warmer months. Through strategic partnerships and the contributions of a vibrant community of content creators, we were able to present a compelling narrative that inspired residents and visitors alike to explore the city's diverse indoor, leisure and family-friendly destinations.' She added: 'The campaign generated strong engagement across platforms, with over 19 million video views and more than 6,500 pieces of content shared. This response reflects the growing connection people have with the #DubaiDestinations initiative and underscores its role in reinforcing Dubai's reputation as a year-round destination that blends creativity, culture and world-class experiences.' The campaign presented a curated selection of experiences designed to appeal to families, children and adventure-seekers alike. From iconic indoor attractions such as Ski Dubai, IMG Worlds of Adventure and The Green Planet to family-favourite destinations including KidZania, Magic Planet, Adventure Zone and OliOli, the campaign highlighted the innovative infrastructure that enables year-round leisure in air-conditioned comfort. Complementing these were Dubai's world-class waterparks—Aquaventure, Wild Wadi, Jungle Bay and LEGOLAND Water Park among them—which offered a blend of thrill, relaxation and family fun in vibrant outdoor settings. Collectively, these destinations reflect Dubai's ability to deliver memorable leisure experiences regardless of season. A set of bilingual interactive guides issued by Brand Dubai throughout the campaign enabled residents and visitors to explore top-rated experiences and hidden gems across the emirate. The guides featured curated recommendations spanning children's summer camps, seasonal activities, staycations, indoor sports destinations, and summer essentials. This year's edition of the campaign was further amplified through partnerships with key government entities that helped enhance the visitor experience from the moment of arrival. A creative collaboration with Dubai Airports saw travellers arriving at Terminal 3 welcomed with complimentary soft-serve ice cream by KUHP, a homegrown brand that is part of the 'Proudly from Dubai' network. An initiative of Brand Dubai, 'Proudly from Dubai' highlights the success stories of enterprises based and initiated in Dubai, exemplifying the spirit of innovation and creativity shaping Dubai's business and entrepreneurial scene. This specific activation reflected the city's commitment to creating memorable guest experiences while supporting innovative local businesses. In parallel, Brand Dubai partnered with the General Directorate of Identity and Foreigners Affairs in Dubai to distribute 'souvenir passports' to visitors approaching their counters at Dubai International Airport (DXB).
Hi Dubai
07-07-2025
- Entertainment
- Hi Dubai
Brand Dubai Launches New #DubaiDestinations Summer Campaign to Boost Year-Round Tourism
Brand Dubai, the Government of Dubai Media Office's creative arm, has launched the latest season of its #DubaiDestinations summer campaign running from July 4 to July 31. The initiative aims to showcase Dubai's wide range of leisure and entertainment options during the hotter months, encouraging residents and visitors to explore the city's vibrant summer offerings. The campaign highlights Dubai's appeal as an all-season destination, emphasizing its world-class infrastructure, diverse attractions, and multicultural environment. It coincides with the start of school holidays and rising visitor numbers to the city's indoor leisure venues, beaches, waterparks, and family-friendly locations. Shaima Al Suwaidi, Director of Brand Dubai, stated the campaign aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to position Dubai as the world's best place to live, work, and visit year-round. The campaign features interactive digital content designed to help families and tourists easily plan their summer activities. This year's edition includes new digital guides covering children's camps, staycations, indoor sports, and other seasonal experiences. It also features videos and animated clips created by Brand Dubai and collaborating content creators, shared across social media platforms like TikTok and Instagram. The campaign also promotes the Proudly from Dubai initiative, spotlighting local businesses that contribute to Dubai's entrepreneurial spirit with innovative summer products and services. A comprehensive Dubai Summer Activities Guide with key destinations and interactive maps is available online, providing an accessible resource for anyone looking to make the most of the city this summer. News Source: Dubai Media Office
Khaleej Times
04-07-2025
- Entertainment
- Khaleej Times
Dubai launches summer activities guide, celebrates local businesses
From July 4 to July 31, the '#DubaiDestinations' summer campaign will run, designed to highlight Dubai's dynamic summer attractions and position the emirate as a premier year-round destination for international visitors and residents alike. Launched by Brand Dubai, the creative arm of the Government of Dubai Media Office, the campaign showcases Dubai's vibrant summer atmosphere through a diverse array of entertainment options, including state-of-the-art indoor leisure destinations, world-class waterparks, innovative children's attractions, and luxurious poolside retreats, all set against the backdrop of the city's iconic landmarks. The initiative coincides with the commencement of school holidays and aims to capitalise on the surge in footfall across Dubai's immensely popular attractions during the warmer months. Shaima Al Suwaidi, Director of Brand Dubai, emphasised that the #DubaiDestinations campaign represents one of the strategic initiatives undertaken by the Government of Dubai Media Office to promote the city as a vibrant year-round destination. 'We are working in line with Mohammed bin Rashid's vision to stake the city's claim as an all-season destination that is the world's best place to live, work, and visit,' Al Suwaidi stated. Summer activities guide A key feature of this year's campaign is the launch of a series of interactive digital guides that offer a panoramic perspective on Dubai's diverse summer experiences. These comprehensive guides provide up-to-date information covering everything from children's summer camps and seasonal activities to staycations and indoor sports destinations, as well as essential summer resources for families and individuals. The Dubai Summer Activities Guide features beaches, parks, water activities, and indoor play areas, with each listing linked to its location on the Dubai map, making it easy for visitors to navigate and plan their visits effectively. It provides comprehensive information to help residents and visitors make the most of their summer holidays in the emirate, reflecting the campaign's commitment to delivering practical value alongside promotional content. The guide can be accessed through the campaign's digital platforms, ensuring wide accessibility for all potential users. Collaboration with content creators This year's campaign also features the participation of a distinguished group of leading influencers and digital content creators from across the region who will document and share their summertime experiences in Dubai. These content creators will produce short videos to be shared across major social media platforms including TikTok and Instagram, providing authentic perspectives on Dubai's summer offerings. The campaign includes a series of videos produced by Brand Dubai and the Government of Dubai Media Office, complemented by animated clips contributed by select content creators. Various digital platforms will ensure optimal visibility for all promotional material among families and individuals spending their holidays in Dubai. Celebrating local success stories The campaign also highlights the Proudly from Dubai network of homegrown businesses, an initiative of Brand Dubai that celebrates the success stories of enterprises based and initiated in Dubai. A curated selection of these businesses will be spotlighted in the campaign's promotional content, showcasing innovative summer-friendly products and services that reflect Dubai's entrepreneurial ecosystem.
Hi Dubai
17-03-2025
- Entertainment
- Hi Dubai
Dubai Illuminates with Stunning Light Displays for #RamadanInDubai Campaign
Dubai has transformed into a breathtaking spectacle of light and artistry this Ramadan, with vibrant lanterns, intricate motifs, and grand installations adorning key streets and landmarks. The dazzling decorations are part of the second edition of the #RamadanInDubai campaign, launched under the patronage of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council. Spearheaded by Brand Dubai, the creative arm of the Government of Dubai Media Office, in collaboration with the Roads and Transport Authority (RTA), the initiative enhances the city's visual landscape with stunning illuminations. 'Anwaar Dubai,' a dedicated project under the campaign, has brought Ramadan-themed décor to prominent streets and landmarks, reflecting the values of unity, generosity, and cultural heritage. Key partners, including Dubai Municipality, Wasl Group, Dubai Holding, Dubai Department of Economy and Tourism, Emaar, Majid Al Futtaim, and Al-Futtaim Group, have contributed to the citywide transformation. Notable locations such as Jumeirah Street, Al Khawaneej Street, Za'abeel Palace Street, and the historic Clock Roundabout in Deira now shine with festive brilliance. Shaima Al Suwaidi, Director of Brand Dubai, highlighted the significance of lighting in shaping Dubai's identity. 'These creative displays not only enhance the city's charm but also create a warm and welcoming atmosphere, allowing residents and visitors to experience the essence of Ramadan,' she said. Private sector entities have also played a key role, with Emaar, Dubai Holding, and Majid Al Futtaim embellishing malls, public spaces, and communities with immersive décor and captivating light projections. 'Ramadan Reflections,' a returning feature at DIFC, Al Seef, and Dubai Festival City Mall, further amplifies the celebratory spirit. With the collaborative efforts of public and private entities, the #RamadanInDubai campaign continues to bring joy and cultural vibrancy to the emirate, uniting the community in celebration of the Holy Month. News Source: Emirates News Agency
