Latest news with #Shams'
Sharjah 24
06-08-2025
- Business
- Sharjah 24
Shams and Sleekflow: AI partnership for business growth
Enhancing customer experience This significant step comes through Shams' value-added services arm, "Mazeed," and serves as a new digital lever that helps small and medium-sized enterprises (SMEs) adopt smart tools that enhance customer experience and boost sales performance. Adopted by more than 2,000 companies in 70 countries worldwide, Sleekflow unifies communication channels such as WhatsApp, Instagram, TikTok, Messenger, SMS, and live chat on websites into a single, organised and efficient workspace, helping teams focus on building relationships that achieve tangible results. Supporting Shams registered companies As part of the partnership, Shams, in collaboration with Sleekflow, will launch a series of training workshops, specialised seminars, and interactive practical courses, which will be offered free of charge to companies registered within the Shams ecosystem. These programmes focus on enabling companies to adopt artificial intelligence technologies, develop multi-channel engagement strategies, and achieve true digital transformation. Building a smart business environment Rashid Sahoo, Director of Operations at Sharjah Media City (Shams), said that Shamsis committed to providing the latest technical tools and solutions that enhance entrepreneurs' chances of success and position them at the forefront of the competitive landscape. He added that Shams partnership with Sleekflow embodies its vision of building a smart business environment where entrepreneurs can efficiently and intelligently manage their customer interactions in line with market changes. Fostering growth Henson Tsai, Founder and CEO of Sleekflow, said that Sleekflow is very excited to partner with Sharjah Media City (Shams) to empower entrepreneurs in the UAE through Sleekflow global AI platform. This partnership enables businesses to seamlessly engage with customers across multiple social channels such as WhatsApp, TikTok, and others, fostering growth. By combining Sleekflow's integration with e-commerce and Shams' dynamic ecosystem, Sleekflow aims to provide startups and SMEs with the digital solutions they need to succeed in the rapidly evolving Middle East market, supporting innovation and excellence. Driving digital transformation Jack Chan, Regional Director of Sleekflow in the UAE, added that Sleekflow partnership with Shams reflects Sleekflow's commitment to empowering businesses with AI-powered conversational solutions that improve communication, accelerate sales, and enhance customer loyalty through personalised, conversion-focused conversations in dynamic sectors such as e-commerce and the creative media industry. This initiative is part of Shams' comprehensive strategy to drive digital transformation in the Emirate of Sharjah and consolidate its position as a regional hub for innovation and entrepreneurship. It also falls within a broader vision to enhance collaboration with global companies specialising in technology and artificial intelligence, bringing real value to the entrepreneurial community and enhancing its competitiveness in the global market.
Sharjah 24
04-08-2025
- Entertainment
- Sharjah 24
Shams Summer Programme: Igniting young minds
The first week reflected Shams' vision of providing an integrated educational and entertainment experience that enables children to develop their intellectual and creative skills in a stimulating and safe environment. Diversified and balanced programmes The summer programme was distinguished by its diversity and balance, as it included a group of specialised workshops carefully designed to suit children's interests and meet their future needs. The workshops included theatre and acting activities aimed at enhancing self-confidence and developing expression and speaking skills. A podcast production workshop was also included, allowing children to explore the world of audio and digital media in a simple and interactive manner. Children also participated in basic drawing workshops that helped hone their artistic and visual skills, along with craft activities that stimulated their creativity and promoted teamwork and free thinking. The little influencer The week also featured an inspiring workshop titled "The Little Influencer," where children learned about the principles of content creation and positive influence through social media, reflecting Shams' commitment to connecting children to their digital lives and guiding them toward the conscious and positive use of technology. Recreational activities The first week's activities were not limited to educational aspects only; they also included fun recreational activities such as mind games, sports, and recycling, which helped instill values of sustainability and environmental awareness among participants. All activities were supervised by a team of specialised trainers and qualified volunteers to ensure a safe and enriching experience for children. Second week and new activities The programme received widespread positive feedback from parents, who appreciated Shams' efforts in organising an integrated programme that addresses children's psychological, social, and educational needs, providing an ideal environment for a productive and enjoyable summer vacation. The summer programme continues its activities during the second week, with a new package of specialised workshops and recreational activities, as part of Shams' commitment to providing a fresh experience that meets the aspirations of children and their families.
Sharjah 24
15-07-2025
- Entertainment
- Sharjah 24
"Shams" launches second edition of its summer programme
The programme offers a rich educational and entertaining experience aimed at developing skills and productively occupying children's free time. It will be held at the Shams Business Centre and targets children aged 6 to 16 years, providing a balanced mix of educational and recreational activities designed to enhance creative thinking, build self-confidence, and sharpen personal and media skills simultaneously. Building early learning environments to nurture talent The second edition of the programme embodies Shams' vision to create early learning environments that embrace talents from childhood. It offers children the opportunity to explore the worlds of media, arts, and technology in an interactive and enjoyable way, under the supervision of a select group of specialised trainers experienced in working with young age groups. Comprehensive workshops across diverse fields The summer programme includes a range of integrated workshops covering theatre and acting, podcast production, stop-motion photography, artificial intelligence skills, as well as drawing and Arabic calligraphy workshops. Additionally, there are specialised workshops in speaking and influence skills, and content creation, all delivered under the guidance of experienced trainers to ensure a distinguished and interactive learning experience. Engaging recreational and environmental activities Alongside the educational workshops, the programme offers diverse recreational activities including sports and mind games, recycling programmes, crafts, and mini gardening projects that contribute to raising children's environmental awareness in a fun and direct way. Safety, comfort, and full support ensured Shams has carefully prepared the summer programme to meet all safety and comfort requirements, including the presence of medical support staff, equipped facilities, and a team of volunteers to manage children's entry and exit and take care of them throughout the day. A comfortable waiting area is also allocated for parents. The programme provides snacks, stationery, motivational gifts, and participation certificates for each child, completing a rich experience that reflects shams' commitment to nurturing the future generation and honing their creative skills within a comprehensive environment.
Gulf Today
12-07-2025
- Entertainment
- Gulf Today
‘Claquette' event connects writers with film producers
Sharjah Media City (Shams) organised a special event titled 'Claquette.' The event featured a remarkable artistic gathering, attended by a select group of directors, actors, scriptwriters, and producers, along with several drama production companies and those interested in the film sector. The event, held under the theme 'From Red Cinema to Stage,' represents a unique initiative that reflects Shams' commitment to supporting the local and regional drama content industry. The 'Claquette' event, in turn, served as a practical link between writers and producers, providing them with a space to present and discuss projects and opening the way for real opportunities for production collaboration. This reflects Shams' commitment to linking creative training and professional empowerment to ensure sustainable impact. In this context, Rashid Abdullah Al Obaid, Director General of Shams, said that Shams emphasises the need to link creativity with realistic production opportunities. It believes in the importance of providing an environment that nurtures talent and provides the tools and platforms that transforms from a mere idea on paper into a feasible project. The positive outcomes from the 'Hekaya' project and the remarkable turnout for this event are living proof of Sharjah's position as a regional hub for creativity and media production in the Arab world. At the beginning of the event, a visual presentation was presented revealing details of the 'Shams Studios' project, which the city is developing to become one of the most prominent infrastructure projects supporting the film and media production industry in the region. The project includes the construction of six advanced studios across an area of 10,200 square metres, equipped with the latest cinematic technologies. This will be an ideal destination for local and international production companies, providing a professional indoor filming environment that eliminates the need for outdoor filming. The project represents a qualitative shift in Sharjah's media infrastructure and responds to the growing demand for advanced production spaces in the country and the region. As part of the 'Claquette' events, a key panel discussion 'From Script to Screen' was organised. Moderated by media personality Osama Alfa, the session featured Emirati actor and producer Ahmed Al Jasmi, Emirati writer and producer Mona Al Dhaheri, and producer Iyad Al Najjar. They discussed the importance of integrating the quality of dramatic scripts with professional execution, emphasising the need to build bridges between young talents and production companies. They also addressed the challenges of writing in light of digital transformations and the need to renew content to meet the aspirations of the Arab audience. Emirati actor and producer Ahmed Al Jasmi pointed out that the success of any drama production is not complete without genuine production support that believes in the content and talent, noting that production companies play a pivotal role in transforming good scripts into impactful works that reach the audience. He added that the 'Claquette' event represents an effective model for connecting writers with producers, paving the way for the birth of new drama projects based on mature ideas and implemented within a professional environment that enhances the presence of local drama in the Arab world. For her part, Emirati writer and producer Mona Al Dhaheri emphasised that the 'Hikayah - Writing Room' project is an inspiring model for developing drama scripts and honing young talent. She noted that what distinguishes the project is its provision of an integrated practical path that begins with training and ends with presenting scripts to decision-makers. Al Dhaheri added that a good script is the foundation of any successful production, and that empowering writers and giving them the opportunity to present their work instills a culture of appreciating the writer as a key driver in the creative process and enhances the quality of local and Arab drama content. WAM
Sharjah 24
11-07-2025
- Entertainment
- Sharjah 24
'Claquette': From Script to Screen Production
'Claquette' The event, held under the theme "From Red Cinema to Stage," represents a unique initiative that reflects Shams' commitment to supporting the local and regional drama content industry. The "Claquette" event, in turn, served as a practical link between writers and producers, providing them with a space to present and discuss projects and opening the way for real opportunities for production collaboration. This reflects Shams' commitment to linking creative training and professional empowerment to ensure sustainable impact. Sharjah, A Regional Hub for Creativity In this context, Rashid Abdullah Al Obaid, Director General of Sharjah Media City (Shams), said that Shams emphasises the need to link creativity with realistic production opportunities. It believes in the importance of providing an environment that nurtures talent and provides the tools and platforms that transforms from a mere idea on paper into a feasible project. The positive outcomes from the "Hekaya" project and the remarkable turnout for this event are living proof of Sharjah's position as a regional hub for creativity and media production in the Arab world. Shams Studios: Infrastructure for the New Age of Production At the beginning of the event, a visual presentation was presented revealing details of the "Shams Studios" project, which the city is developing to become one of the most prominent infrastructure projects supporting the film and media production industry in the region. The project includes the construction of six advanced studios across an area of 10,200 square metres, equipped with the latest cinematic technologies. This will be an ideal destination for local and international production companies, providing a professional indoor filming environment that eliminates the need for outdoor filming. The project represents a qualitative shift in Sharjah's media infrastructure and responds to the growing demand for advanced production spaces in the country and the region. A Drama Journey "From Script to Screen" As part of the "Claquette" events, a key panel discussion "From Script to Screen" was organised. Moderated by media personality Osama Alfa, the session featured Emirati actor and producer Ahmed Al Jasmi, Emirati writer and producer Mona Al Dhaheri, and producer Iyad Al Najjar. They discussed the importance of integrating the quality of dramatic scripts with professional execution, emphasising the need to build bridges between young talents and production companies. They also addressed the challenges of writing in light of digital transformations and the need to renew content to meet the aspirations of the Arab audience. Emirati actor and producer Ahmed Al Jasmi pointed out that the success of any drama production is not complete without genuine production support that believes in the content and talent, noting that production companies play a pivotal role in transforming good scripts into impactful works that reach the audience. He added that the "Claquette" event represents an effective model for connecting writers with producers, paving the way for the birth of new drama projects based on mature ideas and implemented within a professional environment that enhances the presence of local drama in the Arab world. For her part, Emirati writer and producer Mona Al Dhaheri emphasised that the "Hikayah - Writing Room" project is an inspiring model for developing drama scripts and honing young talent. She noted that what distinguishes the project is its provision of an integrated practical path that begins with training and ends with presenting scripts to decision-makers. Al Dhaheri added that a good script is the foundation of any successful production, and that empowering writers and giving them the opportunity to present their work instills a culture of appreciating the writer as a key driver in the creative process and enhances the quality of local and Arab drama content. Producer Iyad Al Najjar commented on the importance of the drama script, saying that the script is not just a starting point, it is the backbone of the entire production effort. He emphasised that the success of any drama project begins with a well-structured script, mature in concept, and capable of engaging the audience. He added that the "Claquette" experience proves that investing in good scripts is an investment in content sustainability. Al Najjar believes that a smart producer is one who captures these scripts in their early stages and develops them into works that have a real chance of success on screen. A Live Space for Networking and Promotion The event also featured an interactive open space, where "Hikayah" writers presented their projects to a number of producers, investors, and decision-makers, discussing with them the potential for collaboration, development, and marketing. This space also provided the writers with the opportunity to present their visions and experiences within a professional environment that encourages the exchange of ideas and creates realistic opportunities for co-production. Supporting Talent and Fostering a Creative Environment The importance of these unique initiatives launched by Sharjah Media City (Shams), such as "Hikayah" and "Idea Bank," lies in empowering local talent and supporting a sustainable drama production system that stems from the vision of the Emirate of Sharjah and reaches the Arab world. Attendees praised Shams' efforts in developing an integrated media system that combines training, promotion, and professional connections, emphasising that such initiatives open the door to a new phase of quality production in the region.
