Latest news with #ShantanuDas
Hindustan Times
a day ago
- Business
- Hindustan Times
Infrasity Engineers a New Era of Developer-First Content, Scaling SaaS Adoption Across the US, EU, and Israel
New Delhi, India – July 01, 2025: Infrasity, an engineering-led go-to-market and technical content accelerator, today announced its expanded services for early-stage, developer-first B2B SaaS startups across the United States, Europe, and Israel. The New Delhi-based startup works exclusively with engineering and product teams to create hands-on technical assets, ranging from SDK onboarding guides to live demo templates, that keep pace with rapidly evolving software products. 'You can't explain a Kubernetes operator or AI agent framework with a keyword-optimized blog. Our customers need launch-ready docs, working SDK examples, and videos that their sales teams can use in the next prospect call, and we deliver all of that at breakneck speed,' said Shantanu Das, Founder, Infrasity Filling a Gap in Technical Storytelling After speaking to hundreds of founders and growth heads at leading B2B SaaS companies, Infrasity identified a critical shortfall in conventional content offerings. Generic agencies and non-technical freelancers often lag behind weekly product sprints, resulting in outdated documentation, stalled integrations, and frustrated users. Traditional monthly retainers—sometimes exceeding $12,000—frequently yield diminishing returns after just three to six months, according to those same startup leaders. Quantifying the Impact Independent analyses suggest that for a SaaS company generating $10 million in annual recurring revenue (ARR), improving developer-focused documentation to reduce customer churn by just two percentage points can translate into roughly $200,000 in additional revenue each year. Moreover, more than half of professional developers (52 percent) cite poor API documentation as their primary barrier to adoption, while 62 percent say they turn to unofficial resources when official docs fall short, further undermining trust and retention. Incomplete or unclear guides also correlate with a 64 percent increase in support tickets, pulling engineering teams into reactive support & sales cycles rather than strategic initiatives. Engineer-Led Content, from Code Samples to Live Demos In contrast to static reference manuals, Infrasity embeds experienced engineers and technical writers directly within client teams. Together, they produce: Interactive SDK integrations: Language-specific code samples hosted on GitHub that users can fork and run immediately. Language-specific code samples hosted on GitHub that users can fork and run immediately. Architecture diagrams and troubleshooting playbooks: Detailed visuals and step-by-step guides for complex deployment scenarios. Detailed visuals and step-by-step guides for complex deployment scenarios. Hands-on demo environments: Fully configured repositories and templates that showcase product capabilities in real time. Fully configured repositories and templates that showcase product capabilities in real time. Webflow-ready landing pages: SEO-optimized microsites designed to highlight developer use cases and reduce the friction between discovery and evaluation. 'Our clients ship fast, and so do we,' said Shantanu, himself an infrastructure engineer by practice. 'We ensure their technical stories launch alongside every product update, no lag, no fluff, just reliable, accurate content that developers actually use.' Early Success Across AI, Observability, and DevTools Since its 2024 debut, Infrasity has supported a diverse roster of startups, including: , an AI agent platform that scaled from stealth mode to market launch with a series of technical blog posts and video explainers. , an AI agent platform that scaled from stealth mode to market launch with a series of technical blog posts and video explainers. , a cloud asset management and IaC governance platform, used Infrasity's content engine to educate DevOps teams on drift detection and policy-as-code, leading to higher feature adoption and category ownership. , a cloud asset management and IaC governance platform, used Infrasity's content engine to educate DevOps teams on drift detection and policy-as-code, leading to higher feature adoption and category ownership. an AI-driven app-building platform that differentiated itself in a crowded identity space by publishing ready-to-run sample projects and integration blueprints. Looking Ahead Building on this momentum, Infrasity plans to introduce prepackaged 'onboarding kits' and an open-source library of best-practice recipes for common infrastructure patterns later this year. These resources aim to serve as turnkey assets for startups scaling beyond $15 million ARR, further reducing time-to-value for developer communities. 'We've quietly become one of the fastest-growing developer marketing companies out there by shipping technical assets that move the GTM needle. Now we're going a step further: productizing everything that used to take weeks. From auto-generating SEO-aligned outlines to surfacing use cases your ideal customers are actively searching for,' said Shantanu. About Infrasity Infrasity is the execution partner trusted by fast-moving B2B SaaS startups for everything beyond product and sales, Webflow websites, Reddit marketing, technical content, and GTM strategy. Whether it's a conversion-optimized site, launch-ready documentation, or explainer videos that simplify your product story, Infrasity helps early teams move fast, eliminating the need to hire separate writers, designers, or marketers. From YC backed DevTools to AI infrastructure startups scaling past $40M ARR, Infrasity works as an extension of your team to ship landing pages, SDK guides, demo templates, resources that accelerate feature adoption, reduce pre-sales engineering effort, and drive organic discovery, all built by developers and growth specialists who understand your tech stack. Note to the Reader: This article is part of Hindustan Times' promotional consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content.
Business Standard
2 days ago
- Business
- Business Standard
Infrasity Engineers a New Era of Developer-First Content, Scaling SaaS Adoption Across the US, EU, and Israel
VMPL New Delhi [India], July 1: Infrasity, an engineering-led go-to-market and technical content accelerator, today announced its expanded services for early-stage, developer-first B2B SaaS startups across the United States, Europe, and Israel. The New Delhi-based startup works exclusively with engineering and product teams to create hands-on technical assets, ranging from SDK onboarding guides to live demo templates, that keep pace with rapidly evolving software products. "You can't explain a Kubernetes operator or AI agent framework with a keyword-optimized blog. Our customers need launch-ready docs, working SDK examples, and videos that their sales teams can use in the next prospect call, and we deliver all of that at breakneck speed," said Shantanu Das, Founder, Infrasity Filling a Gap in Technical Storytelling After speaking to hundreds of founders and growth heads at leading B2B SaaS companies, Infrasity identified a critical shortfall in conventional content offerings. Generic agencies and non-technical freelancers often lag behind weekly product sprints, resulting in outdated documentation, stalled integrations, and frustrated users. Traditional monthly retainers--sometimes exceeding $12,000--frequently yield diminishing returns after just three to six months, according to those same startup leaders. Quantifying the Impact Independent analyses suggest that for a SaaS company generating $10 million in annual recurring revenue (ARR), improving developer-focused documentation to reduce customer churn by just two percentage points can translate into roughly $200,000 in additional revenue each year. Moreover, more than half of professional developers (52 percent) cite poor API documentation as their primary barrier to adoption, while 62 percent say they turn to unofficial resources when official docs fall short, further undermining trust and retention. Incomplete or unclear guides also correlate with a 64 percent increase in support tickets, pulling engineering teams into reactive support & sales cycles rather than strategic initiatives. Engineer-Led Content, from Code Samples to Live Demos In contrast to static reference manuals, Infrasity embeds experienced engineers and technical writers directly within client teams. Together, they produce: * Interactive SDK integrations: Language-specific code samples hosted on GitHub that users can fork and run immediately. * Architecture diagrams and troubleshooting playbooks: Detailed visuals and step-by-step guides for complex deployment scenarios. * Hands-on demo environments: Fully configured repositories and templates that showcase product capabilities in real time. * Webflow-ready landing pages: SEO-optimized microsites designed to highlight developer use cases and reduce the friction between discovery and evaluation. "Our clients ship fast, and so do we," said Shantanu, himself an infrastructure engineer by practice. "We ensure their technical stories launch alongside every product update, no lag, no fluff, just reliable, accurate content that developers actually use." Early Success Across AI, Observability, and DevTools Since its 2024 debut, Infrasity has supported a diverse roster of startups, including: * an AI agent platform that scaled from stealth mode to market launch with a series of technical blog posts and video explainers. * a cloud asset management and IaC governance platform, used Infrasity's content engine to educate DevOps teams on drift detection and policy-as-code, leading to higher feature adoption and category ownership. * an AI-driven app-building platform that differentiated itself in a crowded identity space by publishing ready-to-run sample projects and integration blueprints. Looking Ahead Building on this momentum, Infrasity plans to introduce prepackaged "onboarding kits" and an open-source library of best-practice recipes for common infrastructure patterns later this year. These resources aim to serve as turnkey assets for startups scaling beyond $15 million ARR, further reducing time-to-value for developer communities. "We've quietly become one of the fastest-growing developer marketing companies out there by shipping technical assets that move the GTM needle. Now we're going a step further: productizing everything that used to take weeks. From auto-generating SEO-aligned outlines to surfacing use cases your ideal customers are actively searching for," said Shantanu. About Infrasity Infrasity is the execution partner trusted by fast-moving B2B SaaS startups for everything beyond product and sales, Webflow websites, Reddit marketing, technical content, and GTM strategy. Whether it's a conversion-optimized site, launch-ready documentation, or explainer videos that simplify your product story, Infrasity helps early teams move fast, eliminating the need to hire separate writers, designers, or marketers. From YC backed DevTools to AI infrastructure startups scaling past $40M ARR, Infrasity works as an extension of your team to ship landing pages, SDK guides, demo templates, resources that accelerate feature adoption, reduce pre-sales engineering effort, and drive organic discovery, all built by developers and growth specialists who understand your tech stack.
Muscat Daily
17-04-2025
- General
- Muscat Daily
Cool waters, warm hearts: Acts of kindness spring up in Muscat
Muscat – As the scorching Sun tightens its grip on Muscat, temperatures continue to soar, wrapping the city in a cloak of severe heat which has crossed over 40 °C. Roads shimmer, tempers fray, and the struggle of daily life becomes more pronounced—especially for those who walk or work outdoors. In areas like Ruwi, Hamriya, Ameerat, Seeb and Ghubra, where summer doesn't show mercy, the simple act of offering cool water to quench thirst has becoming a lifeline for many. In the middle of this heatwave, a few kind-hearted residents have quietly transformed their homes into hydration points. From narrow alleyways in Ghubra to bustling corners of Ruwi, one can spot taps and water dispensers outside villas, offering cold, clean drinking water. For Shantanu Das, a plumber from Dhaka working in Ameerat, this act of kindness is nothing short of a blessing. 'I often work under the open sun, far from any shops or mosques. There's a house I pass regularly with two taps installed on the wall. Cold water flows from them even in the afternoon. It may seem small, but for someone like me, it's a huge difference.' Das also makes sure to fill extra two bottles with cold water for his colleagues and himself. These outdoor water points are often connected to coolers hidden inside the homes. This water refreshes workers who cool off amid the day's heat. Mohiuddin Rahman, a Pakistani gardener in Hamriya, shares, 'My hands are full of mud and sweat by noon. One gulp of that cold water refreshes everything. It feels like someone thought about us. Before there were five houses that offered these taps but now, I see more'. One villa in Ghubra has an emotional story behind its taps. 'Our mother believed feeding and offering water was a divine duty,' said Sameera Ali, an Omani resident. 'She passed away last year, but her compassion lives on. My husband, two brothers and I installed these two taps outside in her memory. Every summer, we clean the tanks and make sure the water is cool. We plan for more in the next year for the other houses.' While not government-mandated, this simple yet impactful gesture has quietly spread across the city. For those enduring long hours under the sun—delivery men, painters, gardeners, and commuters—these small water taps are symbols of humanity.
