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Salesforce, Jaquar partner to drive digital transformation and agility

CRM provider Salesforce to help Jaquar implement digital solutions like Tableau and Field Service for data agility, mobile responsiveness and intelligent operations Sharanya M Delhi Customer relationship management service provider Salesforce on Tuesday announced a partnership with bathroom and lighting solutions provider Jaquar to accelerate the latter's digital transformation efforts. As per the collaboration, Jaquar will implement a range of Salesforce's products and services, such as Consumer Goods Cloud, Partner Community Cloud, Field Service and Tableau, to boost operational efficiency. 'Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance and long-term value creation,' said Arundhati Bhattacharya, President and Chief Executive Officer of Salesforce South Asia. Jaquar, which was founded in 1960, has seven manufacturing units in India and one in South Korea. The partnership with Salesforce will help Jaquar be ready for the future by being data agile, mobile responsive and embedding intelligence in all customer interactions as well as operations, said Rajesh Mehra, Director and Promoter of Jaquar Group.