Latest news with #SharjahSustainableCity
Khaleej Times
6 days ago
- Lifestyle
- Khaleej Times
Why community-led solutions are our best bet against plastic pollution
Every year on June 5, World Environment Day serves as a powerful reminder that the health of our planet is inextricably tied to our daily choices. This year's theme, 'Beat Plastic Pollution,' is especially urgent for the MENA region as we grapple with the mounting environmental cost of single-use plastics. While global commitments and national policies play a crucial role, the most transformative solutions often begin closer to home, and they begin with the communities we live in. At Sharjah Sustainable City, we have seen firsthand how community-led initiatives can drive real, lasting change in reducing plastic waste. Empowering communities to understand the impact of their choices and take ownership of sustainable practices is one of the most effective strategies to combat plastic waste. Though plastic pollution is a global issue; but it drills down to deeply personal choices. From the grocery bags we carry to the packaging we discard, every household decision adds up. Communities have the power to model behavior, influence others, and create a ripple effect of change. When neighbors see each other reusing, recycling, and rethinking their plastic consumption, sustainability becomes a shared mission rather than an isolated effort. Education and engagement are the catalysts. Sharjah Sustainable City was established with a vision to be more than just a residential development. Today, it is a blueprint for how cities of the future can nurture sustainability at a grassroots level. Through a range of initiatives, we actively engage our residents in reducing plastic usage and promoting circular practices. As a strategic supporter of the Government of Sharjah's sustainable development objectives, the city is setting a positive trend for sustainable living in the emirate of Sharjah and the UAE. Extending over 7.2 million square feet of land in the Al Rahmaniya area of Sharjah, the City has become more than a residential development. It aims to inspire neighboring communities to adopt sustainable initiatives through education and community engagement. During our annual Earth Week Challenge, for instance, we encouraged families to take part in sustainability-themed activities, including waste audits, plastic-free living days, and community clean-ups. These small, hands-on experiences are powerful tools for behavior change, especially for children who are growing up with a sense of responsibility toward the planet. From recycling plastics and using reusable bags to conserving water and using eco-friendly transportation around the city, residents bonded over ways to save the planet. One of our most creative and practical initiatives is the upcycling workshop, where our community, especially young residents, recently bonded over fun painting sessions, transforming used tires into functional bike holders now installed throughout the community. In collaboration with Gulftainer, this initiative not only diverted waste from landfills but also sparked conversations around reuse and design thinking in sustainable living. We also host regular recycling drives and awareness campaigns, using interactive sessions and gamification to make the learning process engaging for all age groups. Partnerships to amplify impact I believe no community is an island, and partnerships are essential to scaling impact. Our collaboration with local entities such as BEEAH and Sharjah City Municipality enables us to enhance our recycling infrastructure, run joint awareness campaigns, and contribute to the broader environmental goals of the emirate. Through these partnerships, we've implemented dedicated recycling bins, conducted educational roadshows, and facilitated household waste segregation. The goal is to embed sustainable behavior not just within the borders of our residential community but across Sharjah and beyond. Our local actions also align closely with the UAE's national efforts to tackle plastic pollution. With the ban on single-use plastic bags now in effect across several emirates, including Sharjah, the UAE is sending a strong and clear message that sustainability is no longer optional. The UAE Circular Economy Policy, alongside other initiatives, reflects a decisive shift toward environmental accountability. As a community designed for net-zero energy living, we are proud to support and model these policies into action. The way forward Beating plastic pollution requires more than a one-off campaign or a new recycling bin. It demands a culture shift that starts with people and not just policies. Community-led solutions are our strongest defence because they tap into what matters most: shared values, human connection, and collective purpose. This World Environment Day, we invite communities, policymakers, and businesses to look around and see the untapped potential of local action. If every neighborhood became a champion of sustainability, imagine the global change we could inspire. At Sharjah Sustainable City, we're building that reality: one initiative, one household, one partnership at a time. By hosting community initiatives, workshops and events that emphasize resource conservation and renewable energy use, it creates a ripple effect of environmental awareness. This aligns with Sharjah's larger urbanization goals while positioning the city as a transformative model for sustainable living, fostering a low-carbon future across the emirate. Let's beat plastic pollution together from the ground up! The writer is Chief Real Estate Officer of Shurooq.
Gulf Today
15-04-2025
- Business
- Gulf Today
Sharjah Sustainable City, BEEAH tie up to promote sustainability
Staff Reporter, Gulf Today BEEAH, the region's leading sustainability and innovation pioneer, and Sharjah Sustainable City — the first master-planned sustainable residential community developed by Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers — have announced a strategic partnership aimed at transforming waste management practices and advancing Sharjah Sustainable City's Environmental, Social, and Governance (ESG) goals. In the presence of senior dignitaries, including Ahmed Obaid Al Qaseer, Chief Executive Officer of Shurooq, and Khaled Al Huraimel, Group CEO & Vice Chairman of BEEAH, the partnership was formalized through a Memorandum of Understanding (MoU) signed by Yousif Ahmed Al Mutawa, Chief Real Estate Officer of Shurooq, and Fahad Ali Shehail, CEO of Environment at BEEAH. The partnership establishes a collaborative framework for both Sharjah Sustainable City and BEEAH to jointly launch and implement innovative sustainability initiatives. Yousif Ahmed Al Mutawa, Chief Real Estate Officer of Shurooq, said: 'Our collaboration with BEEAH represents a major milestone in our mission to create a truly sustainable urban community that serves as a model for future development. By leveraging Sharjah Sustainable City's role as a living laboratory and BEEAH's expertise in environmental innovation and waste management, we are raising the benchmark for eco-friendly communities in the region.' Fahad Ali Shehail, CEO of Environment at BEEAH, commented: 'This partnership aligns with our vision to pioneer environmental innovations that elevate quality of life. Through this agreement, we're introducing advanced waste management systems and sustainability technologies in Sharjah Sustainable City that reinforce Sharjah's position as a regional leader in sustainability.' As part of the collaboration, BEEAH will design and implement education and training programs focused on sustainable waste management. The initiative will engage residents, facility management teams, and the wider community, equipping them with the tools and knowledge needed to lead sustainable lifestyles. Sharjah Sustainable City will serve as a pilot platform for testing and adopting new technologies proposed by BEEAH, contributing resources and expertise toward joint sustainability projects. The partnership will also facilitate collaboration on research grants, pilot programs, and community-driven sustainability events. Other key focus areas of the agreement will include waste management automation, smart transition technologies, and biogas plant operations. Together, these efforts are expected to deliver significant benefits to residents of Sharjah Sustainable City and support the broader sustainability agenda across the emirate and the region. Sharjah Sustainable City is a pioneering development committed to creating a self-sustaining urban community in the heart of Sharjah. The city integrates cutting-edge green technologies and sustainable practices to deliver a high quality of life while reducing environmental impact. BEEAH is the region's foremost sustainability and innovation leader, renowned for trailblazing initiatives across waste management, environmental innovation, and smart city solutions. Dedicated to building a more sustainable future, BEEAH continues to catalyze impactful change across the UAE and beyond. Sharjah Sustainable City Sharjah Sustainable City (SSC) is leading the global movement toward sustainable living, promoting a lifestyle that is compatible with the future. The development provides practical solutions related to food security, water and energy management, as well as natural resources conservation. The city is a joint venture between Sharjah Investment and Development Authority (Shurooq) and Diamond Developers to meet the highest sustainability standards. BEEAH BEEAH is pioneering sustainability and inspiring innovation to empower humanity's future. Through innovation, full-circle resource management, and digital transformation, BEEAH is addressing environmental challenges, deploying the latest technologies, and creating the roadmap for a smart and sustainable future. Renowned for groundbreaking environmental innovations and smart solutions, BEEAH operates across the United Arab Emirates, the Kingdom of Saudi Arabia, and Egypt, to create a better tomorrow for all. Meanwhile, ASAS Real Estate, the real estate arm of Sharjah Islamic Bank (SIB), has announced the launch of a landmark feature in its Al Saja'a Industrial Land project in Sharjah. The initiative grants expatriate investors of all non-Arab nationalities the right to 100-year leasehold ownership, in addition to offering freehold ownership for Arab investors. This initiative offers expatriate investors the opportunity to benefit from the project's strategic location and attractive returns, contributing to Sharjah's growing appeal as a long-term industrial investment hub.
TECHx
15-04-2025
- Business
- TECHx
BEEAH, Sharjah Sustainable City Partner to Advance Sustainability
BEEAH and Sharjah Sustainable City have announced a strategic partnership to improve waste management and support Environmental, Social, and Governance (ESG) targets. Sharjah Sustainable City is a project by the Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers. It is the first master-planned sustainable residential community in Sharjah. The MoU was signed in the presence of senior officials, including H.E. Ahmed Obaid Al Qaseer, CEO of Shurooq, and Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH. Yousif Ahmed Al Mutawa, Chief Real Estate Officer at Shurooq, and Fahad Ali Shehail, CEO of Environment at BEEAH, formalized the partnership. Through this collaboration, both entities will work together on new sustainability initiatives. The focus will be on implementing modern waste solutions and advancing eco-friendly technologies across the community. The partnership also aims to raise awareness. BEEAH will design education and training programs on sustainable waste management for residents and staff. This move is expected to encourage long-term sustainable behavior. Sharjah Sustainable City will serve as a pilot location for testing BEEAH's latest innovations. This includes automation tools, smart waste systems, and biogas operations. In addition, both sides will explore joint research, community projects, and sustainability-focused events. According to Yousif Ahmed Al Mutawa, the partnership reflects a shared vision to build greener urban environments. He said that combining BEEAH's expertise with Sharjah Sustainable City's infrastructure will help shape the future of sustainable living in the UAE. Fahad Ali Shehail noted that the initiative supports BEEAH's goal to deliver impactful environmental solutions. He added that the collaboration strengthens Sharjah's position as a hub for sustainability. The agreement is expected to deliver clear environmental and social benefits. It also aligns with national and regional goals to build smarter, cleaner, and more resilient communities. Sharjah Sustainable City uses advanced green technology to reduce its environmental footprint. Meanwhile, BEEAH continues to lead projects in waste management, clean energy, and smart cities across the region.
Zawya
15-04-2025
- Business
- Zawya
Sharjah Sustainable City and BEEAH enter strategic partnership to promote sustainability and smart waste solutions in Sharjah
Sharjah, UAE: BEEAH, the region's leading sustainability and innovation pioneer, and Sharjah Sustainable City—the first master-planned sustainable residential community developed by Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers—have announced a strategic partnership aimed at transforming waste management practices and advancing Sharjah Sustainable City's Environmental, Social, and Governance (ESG) goals. In the presence of senior dignitaries, including H.E. Ahmed Obaid Al Qaseer, Chief Executive Officer of Shurooq, and Khaled Al Huraimel, Group CEO & Vice Chairman of BEEAH, the partnership was formalized through a Memorandum of Understanding (MoU) signed by Yousif Ahmed Al Mutawa, Chief Real Estate Officer of Shurooq, and Fahad Ali Shehail, CEO of Environment at BEEAH. The partnership establishes a collaborative framework for both Sharjah Sustainable City and BEEAH to jointly launch and implement innovative sustainability initiatives. Yousif Ahmed Al Mutawa, Chief Real Estate Officer of Shurooq, said: 'Our collaboration with BEEAH represents a major milestone in our mission to create a truly sustainable urban community that serves as a model for future development. By leveraging Sharjah Sustainable City's role as a living laboratory and BEEAH's expertise in environmental innovation and waste management, we are raising the benchmark for eco-friendly communities in the region.' Fahad Ali Shehail, CEO of Environment at BEEAH, commented: 'This partnership aligns seamlessly with our vision to pioneer environmental innovations that elevate quality of life. Through this agreement, we're introducing advanced waste management systems and sustainability technologies in Sharjah Sustainable City that reinforce our beloved emirate of Sharjah's position as a regional leader in sustainability.' As part of the collaboration, BEEAH will design and implement education and training programs focused on sustainable waste management. The initiative will engage residents, facility management teams, and the wider community, equipping them with the tools and knowledge needed to lead sustainable lifestyles. Sharjah Sustainable City will serve as a pilot platform for testing and adopting new technologies proposed by BEEAH, contributing resources and expertise toward joint sustainability projects. The partnership will also facilitate collaboration on research grants, pilot programs, and community-driven sustainability events. Other key focus areas of the agreement will include waste management automation, smart transition technologies, and biogas plant operations. Together, these efforts are expected to deliver significant benefits to residents of Sharjah Sustainable City and support the broader sustainability agenda across the emirate and the region. Sharjah Sustainable City is a pioneering development committed to creating a self-sustaining urban community in the heart of Sharjah. The city integrates cutting-edge green technologies and sustainable practices to deliver a high quality of life while reducing environmental impact. BEEAH is the region's foremost sustainability and innovation leader, renowned for trailblazing initiatives across waste management, environmental innovation, and smart city solutions. Dedicated to building a more sustainable future, BEEAH continues to catalyze impactful change across the UAE and beyond. About Sharjah Sustainable City Sharjah Sustainable City (SSC) is leading the global movement toward sustainable living, promoting a lifestyle that is compatible with the future. The development provides practical solutions related to food security, water and energy management, as well as natural resources conservation. The city is a joint venture between Sharjah Investment and Development Authority (Shurooq) and Diamond Developers to meet the highest sustainability standards. For more information, kindly visit the website About BEEAH BEEAH is pioneering sustainability and inspiring innovation to empower humanity's future. Through innovation, full-circle resource management, and digital transformation, BEEAH is addressing environmental challenges, deploying the latest technologies, and creating the roadmap for a smart and sustainable future. Renowned for groundbreaking environmental innovations and smart solutions, BEEAH operates across the United Arab Emirates, the Kingdom of Saudi Arabia, and Egypt, to create a better tomorrow for all. Website | YouTube | Instagram | Facebook Media Contact Gambit Communications Showkat Rather Senior Account Manager – Sustainability and ESG showkat@
