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SHARON SOH JOINS ASSEMBLY AS SOUTHEAST ASIA MD TO SPEARHEAD REGIONAL GROWTH AND CLIENT IMPACT
SHARON SOH JOINS ASSEMBLY AS SOUTHEAST ASIA MD TO SPEARHEAD REGIONAL GROWTH AND CLIENT IMPACT

Yahoo

time07-07-2025

  • Business
  • Yahoo

SHARON SOH JOINS ASSEMBLY AS SOUTHEAST ASIA MD TO SPEARHEAD REGIONAL GROWTH AND CLIENT IMPACT

Former IPG Mediabrands Executive Brings Deep Local Expertise and Cross-Regional Vision to Accelerate the Agency's Momentum Across APAC SINGAPORE, July 7, 2025 /PRNewswire/ -- Assembly, Stagwell's (NASDAQ: STGW) global omnichannel media agency, has appointed Sharon Soh as Managing Director, Southeast Asia. Based in Singapore and reporting to APAC CEO Richard Brosgill, Soh will accelerate Assembly's growth and regional momentum, bringing sharper focus to client success across Southeast Asia. Her appointment reinforces the agency's established leadership across Greater China, North Asia, and Southeast Asia, and advances its commitment to delivering world-class brand performance across creative, media and commerce across APAC. Soh, a seasoned industry veteran and former IPG Mediabrands executive, brings a wealth of experience and deep market understanding to Assembly. Her impressive track record spans diverse sectors like FMCG, automotive, retail, and finance, and encompasses a proven ability in strategic planning, new business growth, and bespoke solutions that drive measurable business outcomes. In this role, Soh will focus on translating Assembly's APAC strategy into on-the-ground impact, guiding market development, unlocking new business opportunities, and tailoring regional solutions to the specific needs of Southeast Asian clients. Her leadership will be instrumental in building better brand experiences for clients across the region, ensuring local nuance and global excellence come together in every engagement. "Sharon's appointment is a key step in our regional evolution," said Richard Brosgill, CEO of Assembly APAC. "Her leadership will drive tighter collaboration across markets, empowering us to seamlessly fuse global excellence with deep local insights to craft strategies that drive tangible results for our clients locally and across this diverse region." "I'm inspired by Assembly's bold vision for a localised yet globally connected model, and I'm eager to contribute to its realisation," said Sharon Soh, Managing Director, Southeast Asia. "Brands today need a partner who can expertly navigate the complexities of local markets whilst capitalising on opportunities to scale globally. I look forward to working with the talented teams to drive exceptional results and cultivate deep, impactful partnerships." Soh's appointment is effective immediately. ABOUT ASSEMBLY Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit MEDIA CONTACTKelvin Lee,Marketing Director, View original content: SOURCE Assembly Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Resorts World Sentosa commits S$200,000 to newly launched Sustainability Arts Fund
Resorts World Sentosa commits S$200,000 to newly launched Sustainability Arts Fund

Business Times

time18-06-2025

  • Entertainment
  • Business Times

Resorts World Sentosa commits S$200,000 to newly launched Sustainability Arts Fund

[SINGAPORE] Resorts World Sentosa (RWS) and National Arts Council (NAC) launched the Sustainability Arts Fund on Monday (Jun 16), with RWS committing S$200,000. The fund will support local arts organisations in creating immersive art forms and experiences at Singapore Oceanarium to advocate for marine conservation. RWS and NAC will reach out to local arts groups via open calls for proposals and work with them to develop visual installations, performances and other creative expressions. Lee Shi Ruh, chief executive of RWS, said: 'Through the Singapore Oceanarium by RWS Sustainability Arts Fund, we are creating a dynamic platform where artistic expression sparks deeper understanding of our oceans, cultivating both an appreciation for marine biodiversity and the creative arts.' This fund comes under NAC's Sustain the Arts Fund, which aims to enhance the sustainability of small arts organisations while fostering a culture of giving to support the arts. Following an open call in 2024, two local arts groups have been selected. The first is Mural Lingo, a mural art studio established in 2014. It has developed Between Wonder and Waste, a mural experience combining traditional paint work, sculptural installations and motion-sensor technology that reacts to guests when they draw nearer. A NEWSLETTER FOR YOU Friday, 2 pm Lifestyle Our picks of the latest dining, travel and leisure options to treat yourself. Sign Up Sign Up The artwork showcases the interconnectedness of human activity and marine biodiversity. It features a 22-m-long wall art mural that artistically incorporates debris collected from beach cleanups. Sharon Soh, creative director of Mural Lingo, said: 'It is an invitation for visitors to pause and reflect on their impact on the ocean through a thought-provoking mural – where the artwork transitions from an idyllic and thriving ocean to a stark and dystopian interpretation of reality adversely impacted by ocean waste.' The second art group is TRDOco, a contemporary dance company that will present Guardians of the Sea. This is a three-part immersive dance performance exploring the cause, effect and solution of marine conservation challenges. RWS will continue to select more arts groups in the coming months. Between Wonder and Waste will be on display from Jul 23 – the day Singapore Oceanarium, previously known as SEA Aquarium, officially opens to the public – while Guardians of the Sea's performances will start on Jul 31. Both can be experienced at the Open Ocean zone in Singapore Oceanarium.

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