Latest news with #ShaunNeff
Entrepreneur
9 hours ago
- Business
- Entrepreneur
David Beckham, Shaun Neff Launch BEEUP Snacks
Something new is buzzing around Target store shelves — BEEUP, a honey-powered fruit snack co-founded by soccer superstar David Beckham and serial entrepreneur Shaun Neff. While the world is well aware of Beckham's prowess on the pitch, they might not know about his other true passion: beekeeping. "Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy," says Beckham. "I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks." Related: Kendall Jenner and Odell Beckham Jr Team Up on Oral-Care Beauty Brand BEEUP harnesses nutrient-dense honey to offer kids and families a naturally sweet upgrade from refined sugars. It is non-GMO, free from synthetic dyes, fake flavors, and contains an excellent source of Vitamins A, C, and E. "David has always been someone I looked up to," says Neff, who has launched products with the likes of Kendall Jenner and Odell Beckham Jr. "I have built several businesses with a lot of amazing talent, and one of the main things I look for in a partner is passion. And when I saw David's incredible documentary, and learned about his love for beekeeping, honey and its superpower ingredient, it just hit me as an entrepreneur. I said let's go start a business — I was all in." "I've been really impressed by David's attention to detail, from packaging to how many samples we've tested to really get the product and brand to where it is today," Neff added. Credit: BEEUP Neff says that planning a launch starts with having a great product, but there are several other factors that are vital to its long-term success. "Packaging is key to communicating your brand to customers," Neff says. " Anytime there's a new brand launching, you're going to be talking to retailers who already have a lot of product on the shelf. Our packaging uses a kind of sticker look to show what's inside in a fun way, and for our main logo, the B is actually nicknamed Becks, which is David Beckham's nickname. It's very important that you not only have a great product, but that your packaging serves a purpose and you're telling a story." BEEUP's 10-packs come in three flavors: Very Berry, Tropical Mix, and Sour Watermelon, and are available at Target stores nationwide, and @beeupsnacks on Instagram.
Forbes
13 hours ago
- Business
- Forbes
Sir David Beckham Partners To Launch Beeup, A Honey-Based Energy Snack
Since retiring from professional football in 2013, Sir David Beckham has established himself as a multi-faceted businessman and philanthropist. Now, he is combining his passion for beekeeping with his portfolio of successful businesses to launch BEEUP, a line of honey-powered fruit snacks, alongside co-founder Shaun Neff, the entrepreneur behind brands such as SUN BUM, BÉIS, and Moon Oral Care. The idea was born from Beckham's well-documented love for beekeeping. Having spent hours by his hives, caring for the bees and harvesting honey, and learning about its nutritious properties. 'Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy,' said Beckham in a press release. 'I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks.' Honey is trending in food product manufacturing. At Expo West 2025, for instance, honey was widely featured as a sweetener for 'no sugar added' products. This nutrient-dense ingredient offers an upgrade from refined sugars, providing a natural source of energy. BEEUP's fruit snack line is non-GMO, free from synthetic dyes, artificial flavors, and contains an excellent source of vitamins A, C, and E. 'We saw a unique opportunity to disrupt the kids' snack space with a brand powered by real honey, made for active kids and with a strong connection to youth sports," said Neff. "It's been an incredible journey working with David and bringing this brand to life.' With Mike Keown as CEO, who brings over 40 years of experience in the consumer packaged goods industry, the brand is looking to disrupt the U.S. snack market, which is projected to reach $53.33 billion in revenue by the end of 2025. Throughout his life, Beckham has been committed to supporting charities and projects that seek to drive change for the better, especially when it concers the well-being of children. He has worked with UNICEF for 20 years as a Goodwill Ambassador, a role that promotes and protects the rights of the world's most vulnerable children. As co-founder of a healthy line of snacks for kids, he hopes to continue initiatives that contribute to keeping them healthy and thriving. BEEUP fruit snacks are available in three flavors: Very Berry, Tropical Mix, and Sour Watermelon at Target stores across the country, and on the BEEUP website for an MSRP of $4.99.
