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Eileen Gu Is Joining Shaun White's Snow League As Global Ambassador
Eileen Gu Is Joining Shaun White's Snow League As Global Ambassador

Forbes

timea day ago

  • Business
  • Forbes

Eileen Gu Is Joining Shaun White's Snow League As Global Ambassador

Eileen Gu of Team China reacts after winning the gold medal during the Women's Freestyle Freeski ... More Halfpipe Final on Day 14 of the Beijing 2022 Winter Olympics at Genting Snow Park on February 18, 2022 in Zhangjiakou, China. Shaun White's professional snowboarding and freeskiing competition, The Snow League, debuted this year with a host of big-name sponsors and backers. White's venture is supported by partners like Marriott Bonvoy, INEOS Automotive, Pacifico, Hublot and Tiffany & Co., and it inked a multi-year media rights deal with NBC Sports. These partnerships have allowed White and his team to offer athletes the opportunity to compete for an unprecedented $2.5 million season purse at the end of The Snow League's four-stop season. Now, The Snow League has announced that Eileen Gu, one of the most recognizable names and faces in action sports, is joining as global ambassador. The news is sure to excite freeskiing fans, who eagerly await that sport's debut in the second stop of the Snow League's first season in Yunding Secret Garden in China on December 4–6, 2025. 'Eileen represents everything The Snow League stands for: greatness, creativity and a relentless drive to push boundaries,' White said. 'The Snow League is doing what no other winter sports league has done—bringing together world-class venues, premium global partners and high-profile investors to create an experience that elevates both the athletes and the sports themselves.' Having Gu onboard, White added, 'is not only an asset for the league, but also for the future of winter sports, and I'm so proud to have her as a partner on this journey.' Freeskier Eileen Gu, a powerhouse on and off the slopes, is joining Shaun White's Snow League as ... More global ambassador Gu, at 21, is already making her case as one of the best freeskiers to ever do it. She is as skilled in halfpipe as she is slopestyle and rails. At Beijing 2022, Gu became the youngest freeski Olympic gold medalist at age 18. She's also the first winter sports athlete to claim three medals at both the 2021 X Games and FIS World Championships. In World Cup competition, Gu has made the podium in 89% of her starts. But skiing represents just a fraction of Gu's platform. Gu is a full-time student at Stanford University, where she is studying quantum physics. She is also an in-demand model, having walked the runway for designers like Louis Vuitton and Brunello Cucinelli and been featured on covers of magazines like Vogue and Harper's Bazaar. In short, Gu is a sports and culture powerhouse, truly the freeskiing equivalent to White, who became the face of snowboarding during his pro career. Gu has already served as an ambassador for the 2022 Beijing Olympics, 2024 Gangwon Youth Olympics, 2024 Paris Olympics and Salt Lake City's 2030 Olympic bid. Now, Gu will bring that global crossover appeal to The Snow League as the series prepares for its event in China at the same venue that saw Gu made history, becoming the only action sports athlete to win three medals (two golds and a silver) at the Beijing 2022 Games. The inaugural Snow League event, held in Aspen Snowmass March 7–8, featured snowboard halfpipe only. The final two events of the season in 2026, at Aspen Snowmass again in February and then Laax, Switzerland, in March, will also feature both disciplines. Shaun White poses in the halfpipe after competition on day 2 of The Snow League at Buttermilk Ski ... More Resort on March 08, 2025 in Aspen, Colorado. The list of invited freeski athletes for the remaining Snow League events has not yet been released. 'I vividly remember the first time I heard about The Snow League," Gu told me. 'I was getting my boots fitted in the springtime when my phone rang in my pocket. Shaun and I spoke for over an hour about our common goal of sharing the joy of snowsport with kids and adults all around the world who maybe hadn't engaged in winter sports before.' The partnership is symbolic of The Snow League's—and White's and Gu's—goal of elevating winter sports as a whole, moving beyond the tired skiing vs. snowboarding debate. 'It's about the power of sport to bring people together, cultivate resilience and build sportsmanship,' Gu added. 'I'm excited to align with TSL to make the world better through sport.'

Colorado Ski Resorts Report Third-Busiest Season on Record
Colorado Ski Resorts Report Third-Busiest Season on Record

Yahoo

time4 days ago

  • Business
  • Yahoo

Colorado Ski Resorts Report Third-Busiest Season on Record

Colorado's 2024-2025 ski season was the third busiest on record, with a projected 13.8 million skier visits, according to a preliminary report from Colorado Ski Country USA (CSCUSA).This number, the ski resort industry trade association said in a press release, 'highlights the ongoing enthusiasm for skiing and snowboarding in Colorado.''This season brought a little bit of everything, starting off strong with solid snowfall in November, followed by weather variability mid-season and a snowy spring that kept many ski areas open well into May,' said CSCUSA President and CEO Melanie Mills, in the press release.'Our member resorts did a great job of adapting to changing conditions while offering a welcoming and enjoyable experience for a broad range of visitors,' she noted several event highlights that took place last winter, generating buzz on Colorado's Snowmass hosted the inaugural Snow League, a halfpipe competition and brainchild of Olympian Shaun White. Arapahoe Basin saw two stops of the International Freeskiers and Snowboarders Association (IFSA) Challenger Tour, where skiers competed for a ticket to the Freeride World Tour (FWT). Copper Mountain welcomed X Games Street Style and the USASA National to keep up with the best stories and photos in skiing? Subscribe to the new Powder To The People newsletter for weekly updates. Infrastructure and operational developments drew attention, too. Eldora opened its new Caribou Lodge. The multi-use facility houses Ignite Adaptive Sports, an organization that helps people with disabilities participate in snow sports. Ski Cooper made affordability a priority, launching $45 midweek lift tickets in a market where lift tickets oftentimes cost five times that. 'Across our member resorts, we saw people carving their first turns, reconnecting with annual traditions, and finding their place on the slopes,' said Mills. 'In a chaotic world, skiing remains a meaningful touchstone for so many.'Notably, one ski resort in Colorado, Arapahoe Basin, remains open for the 2024-2025 announcement from CSCUSA follows a nationwide assessment from the National Ski Areas Association (NSAA), which found that, based on preliminary data, the 2024-2025 ski season was the second busiest on record across the Ski Resorts Report Third-Busiest Season on Record first appeared on Powder on Jun 6, 2025

Colorado Ski Country USA Announces Projected Skier Visits for Colorado's 2024-25 Ski Season
Colorado Ski Country USA Announces Projected Skier Visits for Colorado's 2024-25 Ski Season

Business Upturn

time5 days ago

  • Sport
  • Business Upturn

Colorado Ski Country USA Announces Projected Skier Visits for Colorado's 2024-25 Ski Season

Denver, Colo., June 05, 2025 (GLOBE NEWSWIRE) — Colorado Ski Country USA (CSCUSA) announced projected skier visits of 13.8 million in Colorado for the 2024-25 season. The announcement was made at CSCUSA's 62nd Annual Meeting today at Infinity Park in Glendale, CO. This season's preliminary total means this season ranks 3rd highest for skier visits and highlights the ongoing enthusiasm for skiing and snowboarding in Colorado. CSCUSA, an industry trade association of 21 member resorts throughout Colorado, uses publicly available information to project statewide skier visits each year. 'This season brought a little bit of everything, starting off strong with solid snowfall in November, followed by weather variability mid-season and a snowy spring that kept many ski areas open well into May,' said Colorado Ski Country USA President and CEO Melanie Mills. 'Our member resorts did a great job of adapting to changing conditions while offering a welcoming and enjoyable experience for a broad range of visitors.' Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents one person participating in the sport of skiing and snowboarding for any part of one day at a ski resort. Today's projection is preliminary and subject to adjustment. The 2024–25 season saw meaningful developments across Colorado Ski Country USA member resorts, with a continued focus on access, guest experience, and community impact. Eldora opened its new Caribou Lodge, a multi-use facility that now houses Ignite Adaptive Sports, reinforcing the resort's ongoing support for adaptive snowsports on the Front Range. Ski Cooper prioritized value this season, with $45 midweek lift tickets and all non-peak days priced under $100. New offerings and events added fresh energy to the season at several resorts. Aspen Snowmass hosted the debut of The Snow League, the first professional snowboarding league created by legendary snowboarder Shaun White. Arapahoe Basin welcomed the International Freeskiers and Snowboarders Association (IFSA), drawing top freeride athletes to one of Colorado's most challenging venues. Copper Mountain buzzed all season, hosting the X Games Street Style Pro and the USASA National Championships. Safety remained a priority across the state. Colorado Ski Country USA worked closely with resorts and partners to promote responsible on-mountain behavior, culminating in the recognition of Ski Safety Awareness Day by Governor Jared Polis on January 23. 'This season showed the many ways Colorado's ski areas provide places for people to connect—with the mountains and with each other,' said Mills. 'Across our member resorts, we saw people carving their first turns, reconnecting with annual traditions, and finding their place on the slopes. In a chaotic world, skiing remains a meaningful touchstone for so many. Colorado's ski areas welcome skiers and snowboarders from around the state, the country and the world, to escape to our slopes and enjoy our genuine Colorado hospitality.' In recognition of the work it takes to get the slopes ready for visitors every single morning of ski season, CSCUSA celebrates the folks 'behind the snow' with the Double Diamond Awards ceremony at its Annual Meeting. Awards celebrating the standout Groomer, Snowmaker, Terrain Park Specialist, Food and Beverage and Guest Services team members, Ski Patrol, and Ski Instructor of the Year will be announced later today at Infinity Park in Glendale. A release with photos will be distributed next week. Colorado Ski Country USA offers a suite of pass programs designed to help families ski together: the kids' Ski Passport, Gems Teen and Parent Passes, and the Gems Discount Card. For more information, visit the CSCUSA pass page. Attachment Courtesy: Colorado Ski Country USA Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.

Colorado Ski Country USA Announces Projected Skier Visits for Colorado's 2024-25 Ski Season
Colorado Ski Country USA Announces Projected Skier Visits for Colorado's 2024-25 Ski Season

Yahoo

time5 days ago

  • Business
  • Yahoo

Colorado Ski Country USA Announces Projected Skier Visits for Colorado's 2024-25 Ski Season

Colorado's Ski Areas Report Solid Visitation and Continued Interest in Skiing and Snowboarding Courtesy: Colorado Ski Country USA Denver, Colo., June 05, 2025 (GLOBE NEWSWIRE) -- Colorado Ski Country USA (CSCUSA) announced projected skier visits of 13.8 million in Colorado for the 2024-25 season. The announcement was made at CSCUSA's 62nd Annual Meeting today at Infinity Park in Glendale, CO. This season's preliminary total means this season ranks 3rd highest for skier visits and highlights the ongoing enthusiasm for skiing and snowboarding in Colorado. CSCUSA, an industry trade association of 21 member resorts throughout Colorado, uses publicly available information to project statewide skier visits each year. 'This season brought a little bit of everything, starting off strong with solid snowfall in November, followed by weather variability mid-season and a snowy spring that kept many ski areas open well into May,' said Colorado Ski Country USA President and CEO Melanie Mills. 'Our member resorts did a great job of adapting to changing conditions while offering a welcoming and enjoyable experience for a broad range of visitors.' Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents one person participating in the sport of skiing and snowboarding for any part of one day at a ski resort. Today's projection is preliminary and subject to adjustment. The 2024–25 season saw meaningful developments across Colorado Ski Country USA member resorts, with a continued focus on access, guest experience, and community impact. Eldora opened its new Caribou Lodge, a multi-use facility that now houses Ignite Adaptive Sports, reinforcing the resort's ongoing support for adaptive snowsports on the Front Range. Ski Cooper prioritized value this season, with $45 midweek lift tickets and all non-peak days priced under $100. New offerings and events added fresh energy to the season at several resorts. Aspen Snowmass hosted the debut of The Snow League, the first professional snowboarding league created by legendary snowboarder Shaun White. Arapahoe Basin welcomed the International Freeskiers and Snowboarders Association (IFSA), drawing top freeride athletes to one of Colorado's most challenging venues. Copper Mountain buzzed all season, hosting the X Games Street Style Pro and the USASA National Championships. Safety remained a priority across the state. Colorado Ski Country USA worked closely with resorts and partners to promote responsible on-mountain behavior, culminating in the recognition of Ski Safety Awareness Day by Governor Jared Polis on January 23. 'This season showed the many ways Colorado's ski areas provide places for people to connect—with the mountains and with each other,' said Mills. 'Across our member resorts, we saw people carving their first turns, reconnecting with annual traditions, and finding their place on the slopes. In a chaotic world, skiing remains a meaningful touchstone for so many. Colorado's ski areas welcome skiers and snowboarders from around the state, the country and the world, to escape to our slopes and enjoy our genuine Colorado hospitality.' In recognition of the work it takes to get the slopes ready for visitors every single morning of ski season, CSCUSA celebrates the folks 'behind the snow' with the Double Diamond Awards ceremony at its Annual Meeting. Awards celebrating the standout Groomer, Snowmaker, Terrain Park Specialist, Food and Beverage and Guest Services team members, Ski Patrol, and Ski Instructor of the Year will be announced later today at Infinity Park in Glendale. A release with photos will be distributed next week. Colorado Ski Country USA offers a suite of pass programs designed to help families ski together: the kids' Ski Passport, Gems Teen and Parent Passes, and the Gems Discount Card. For more information, visit the CSCUSA pass page. Attachment Courtesy: Colorado Ski Country USA CONTACT: Sarah Beatty, APR Colorado Ski Country USA 303-837-0793 sarah@

7NEWS reviews the Apple MacBook Air M4 15-inch: Here's everything you need to know about the new model
7NEWS reviews the Apple MacBook Air M4 15-inch: Here's everything you need to know about the new model

7NEWS

time02-06-2025

  • 7NEWS

7NEWS reviews the Apple MacBook Air M4 15-inch: Here's everything you need to know about the new model

If you're in the market for a new laptop and your go-to is always Apple, then it's highly likely that the new 15-inch MacBook Air M4 is high on your wishlist. But if you haven't quite made up your mind and need a better understanding of the tech specs, we've done the hard work for you. 7NEWS' Tech Editor Shaun White got his hands on the new and noteworthy device, here are his honest thoughts. At first glance, the MacBook Air M4 looks like a rerun. It has the same shape, same ports and yes you guessed it — the same screen. I thought it felt lighter, but it weighs exactly the same as the 2023 model, 1.51 kg. But don't let the outside fool you. The real upgrade isn't something you can see. The new chip is about making everything it already does well, work better. Those Apple tricks you've probably used for years, like using your iPad as a second screen, transferring files without thinking, or picking up where you left off on another device, they're not new, but now they're noticeably smoother and in my opinion more reliable. There's no single standout feature to point to. Instead, the M4 chip quietly supercharges the tools you already use. And the icing on the cake — it's cheaper! What's Actually New in the MacBook Air M4? M4 Chip: Apple's latest processor makes everything feel faster and more efficient, whether you're multitasking or just watching videos. Up to 18-Hour Battery: One of the longest-lasting batteries in any laptop. Great for a full day of work, study, or streaming. 12MP Center Stage Camera: The upgraded webcam now follows your face to keep you centred during video calls. Dual External Display Support: You can now plug in two monitors (if the laptop lid is closed), a first for MacBook Air. New Sky Blue Colour: The new hero colour that joins the usual silver, starlight, and space grey. Lower Price: Starts at $1,699 AUD (13-inch) and $2,099 (15-inch), cheaper than last year's models, despite the upgrades. Still Ultra-Portable: At 1.24 kg and just 11.3 mm thick, the M4 Air is built for mobility. A Productivity Powerhouse One of the biggest upgrades you can actually see is the new 12MP Center Stage camera. It automatically keeps you framed during video calls, even if you move around. I've used this on my iPad Pro for a while now because it feels really intuitive like you've got your own personal camera operator. In fact I avoided using the previous MacBook Air for FaceTime because it wouldn't let you do this. It is a noticeable upgrade for remote work including team calls. But sometime I prefer a sharper shot. And the Phone 16 Pro Max can be used as a webcam thanks to Continuity Camera, a feature that's not new, but feels good with the M4 chip. I use the Belkin MagSafe Camera Mount, which attaches effortlessly and adjusts easily without feeling clunky. You just bring your iPhone near your Mac, and it connects automatically. It just feels like the ecosystem is communicating better. Even the iPhone setup felt fast. But for me, the multitasking tools, which have always been a strong point, feel like the glue sticks better with the M4 chip. Universal Control: I'll often play back an interview on my Mac while using my iPad as a second screen to log quotes or write notes, still typing on the Mac, but seamlessly working across both devices. Universal Clipboard: Copy a link, photo, or bit of text on your iPhone, paste it straight into a doc or message on your Mac. Handy for grabbing addresses or screenshots on the go. Continuity & Handoff: Start replying to an email on your iPhone, then finish typing it on your MacBook Air without missing a beat. No need to resend, sync, or save drafts. Sidecar: This lets you turn your iPad into a second monitor, but I tend to use Universal Control instead. Still, if you prefer a traditional dual-screen setup, it works well and feels smoother than before. These aren't new features, but they feel newly dependable. And once you get used to working this fluidly across devices, it's hard to go back to anything else. The Triple-Screen Upgrade The M4 Air now supports two external displays with the lid closed, which is a big deal for anyone who works with multiple monitors. I prefer to use my iPad as a second screen with Universal Control or Sidecar which is great for casual multitasking. But I can see how it's not the same as running two full-size, high-res external monitors which would be ideal for heavy editing. It's a long-overdue addition that brings the Air closer to that Pro-level usability without the Pro-level weight or price. The biggest con, it looks and feels exactly the same as its predecessor. So I wouldn't be upgrading if that's your current setup. But anything older its definitely worth your consideration. And let's not forget how light and durable it is with its aluminum unibody exterior. Which is perfect for anyone looking for portability.

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