Latest news with #SheCanConference
Economic Key
15-04-2025
- Business
- Economic Key
Mohamed Elkholy: Innovation and Technology Are Core Pillars of Egypt's Real Estate Futur
Mohamed Elkholy, group senior marketing director at Akam Developments, emphasized that innovation and the integration of advanced technologies have become essential pillars in the real estate development sector. This direction aligns with Egypt's national vision for establishing smart, sustainable projects that adhere to the highest global standards, aiming to create eco-friendly buildings that enhance well-being and promote happiness. Speaking during a panel discussion titled 'Innovation and Opportunities in Real Estate Development' at the 10th edition of the She Can Conference, Elkholy stressed that the future of real estate lies in adopting technologies such as artificial intelligence, virtual reality, and sustainable smart systems. He pointed out that the Egyptian government has already set a strong precedent through initiatives like the New Administrative Capital, where strict building regulations foster both sustainability and smart infrastructure. 'Innovation is no longer a luxury—it's a necessity,' said Elkholy. 'The global transition toward technology-driven real estate is transforming the market, and Egypt is actively keeping pace with this trend.' The panel was moderated by Architect Lilly Ghorab, Business Development Manager at Mohamed Talaat Architects, and featured Omar El-Tayebi, CEO of TLD – The Land Developers, alongside Eng. Rasha El-Kady, Head of Tourism at the Egyptian Junior Business Association and one of the Middle East's Top 30 Creative Thinkers. Elkholy noted that since entering the Egyptian market, Akam Developments has remained committed to creating environmentally responsible, human-centric communities that prioritize quality of life and well-being. He explained that the company's innovation model is data- and research-driven, with every project preceded by comprehensive customer needs assessments conducted by its dedicated research division. He cited Scenario, the company's first residential project, as a prime example of user-focused innovation. Prior to its launch, Akam conducted a detailed study involving 4,500 Egyptian women to better understand their daily struggles—particularly the challenge of balancing work, household duties, and self-care. 'We found that many women—especially working mothers—are overburdened, despite being the cornerstone of the family,' Elkholy explained. 'This insight led us to design Egypt's first residential compound specifically tailored to support women's everyday needs.' Among Scenario's unique features is a centralized kitchen facility—the first of its kind in Egypt—offering customized meal preparation to reduce the daily cooking load for residents. The compound also includes secure children's play areas connected to fitness centers, enabling mothers to work out while keeping an eye on their kids. Elkholy concluded by reaffirming Akam's mission to serve both people and the planet, designing every development to improve community well-being, environmental sustainability, and long-term value. In his closing remarks, he shared advice with young entrepreneurs and She Can participants, encouraging them to pursue their ambitions guided by four core principles: patience, commitment, excellence in performance, and continuous learning. He emphasized the importance of being patient through early career challenges, maintaining discipline and time management, striving for excellence through ongoing personal development, and embracing lifelong learning to improve practical skills and unlock greater opportunities in the job market. Finally, he urged attendees to hold steadfast faith in God's wisdom and timing, trusting that what is meant for them will always lead to goodness and serve their best interests in the long run. تم نسخ الرابط
Zawya
15-04-2025
- Business
- Zawya
Real estate experts discuss the use of technology and AI in the real estate sector
Mohamed Elkholy, group senior marketing director at Akam Developments, emphasized that innovation and the integration of advanced technologies have become essential pillars in the real estate development sector. This direction aligns with Egypt's national vision for establishing smart, sustainable projects that adhere to the highest global standards, aiming to create eco-friendly buildings that enhance well-being and promote happiness. Speaking during a panel discussion titled 'Innovation and Opportunities in Real Estate Development' at the 10th edition of the She Can Conference, Elkholy stressed that the future of real estate lies in adopting technologies such as artificial intelligence, virtual reality, and sustainable smart systems. He pointed out that the Egyptian government has already set a strong precedent through initiatives like the New Administrative Capital, where strict building regulations foster both sustainability and smart infrastructure. 'Innovation is no longer a luxury—it's a necessity,' said Elkholy. 'The global transition toward technology-driven real estate is transforming the market, and Egypt is actively keeping pace with this trend.' The panel was moderated by Architect Lilly Ghorab, Business Development Manager at Mohamed Talaat Architects, and featured Omar El-Tayebi, CEO of TLD – The Land Developers, alongside Eng. Rasha El-Kady, Head of Tourism at the Egyptian Junior Business Association and one of the Middle East's Top 30 Creative Thinkers. Elkholy noted that since entering the Egyptian market, Akam Developments has remained committed to creating environmentally responsible, human-centric communities that prioritize quality of life and well-being. He explained that the company's innovation model is data- and research-driven, with every project preceded by comprehensive customer needs assessments conducted by its dedicated research division. He cited Scenario, the company's first residential project, as a prime example of user-focused innovation. Prior to its launch, Akam conducted a detailed study involving 4,500 Egyptian women to better understand their daily struggles—particularly the challenge of balancing work, household duties, and self-care. 'We found that many women—especially working mothers—are overburdened, despite being the cornerstone of the family,' Elkholy explained. 'This insight led us to design Egypt's first residential compound specifically tailored to support women's everyday needs.' Among Scenario's unique features is a centralized kitchen facility—the first of its kind in Egypt—offering customized meal preparation to reduce the daily cooking load for residents. The compound also includes secure children's play areas connected to fitness centers, enabling mothers to work out while keeping an eye on their kids. Elkholy concluded by reaffirming Akam's mission to serve both people and the planet, designing every development to improve community well-being, environmental sustainability, and long-term value. In his closing remarks, he shared advice with young entrepreneurs and She Can participants, encouraging them to pursue their ambitions guided by four core principles: patience, commitment, excellence in performance, and continuous learning. He emphasized the importance of being patient through early career challenges, maintaining discipline and time management, striving for excellence through ongoing personal development, and embracing lifelong learning to improve practical skills and unlock greater opportunities in the job market. Finally, he urged attendees to hold steadfast faith in God's wisdom and timing, trusting that what is meant for them will always lead to goodness and serve their best interests in the long run.
See - Sada Elbalad
12-04-2025
- Business
- See - Sada Elbalad
Al-Mashat: EGP 300 Bln Invested in Women's Economic & Social Empowerment over Five Years
Nada Mustafa Rania Al-Mashat, Minister of Planning, Economic Development, and International Cooperation, participated in the 10th edition of the She Can Conference, hosted at the Egypt Digital Innovation Center in Giza. The annual event supports female entrepreneurs and aims to shape the future of the entrepreneurship and business landscape in Egypt. In her address, H.E. Dr. Al-Mashat emphasized that Egyptian women continue to demonstrate resilience and the capacity to excel across key strategic fields—including science, politics, and entrepreneurship. She highlighted their vital role in creating and capitalizing on opportunities and their proven ability to achieve inspiring milestones recognized both locally and globally. 'At the Ministry of Planning, Economic Development, and International Cooperation, women's empowerment is central to our strategy and project implementation,' she stated. 'We are committed to fostering a business ecosystem that supports women entrepreneurs, through financing, capacity-building programs, and improved access to markets, in collaboration with local and international partners.' She noted that investments in women-focused initiatives across education, healthcare, social protection, and employment have grown significantly between FY 2020/2021 and FY 2024/2025, totaling approximately EGP 300 billion over five years. These investments directly contribute to increasing the participation of women entrepreneurs in Egypt's development process. H.E. Dr. Al-Mashat also highlighted the SheTrades Egypt initiative, implemented in partnership with the National Council for Women, the Ministry of Trade and Industry, and the International Islamic Trade Finance Corporation (ITFC). The initiative seeks to enhance the competitiveness of women-led businesses and expand their access to both domestic and global markets. She also discussed the She Leads initiative, developed in collaboration with the National Council for Women, the Ministry of Education and Technical Education, and the Young Leaders Foundation. The program targets vocational school graduates, offering training and capacity-building for aspiring women entrepreneurs, and spotlighting outstanding success stories among them. Additionally, the Gender Gap Accelerator, launched in partnership with the World Economic Forum (WEF) and the private sector, aims to close the gender gap in economic participation, opportunity, empowerment, and wages. Egypt is one of the first countries in the Middle East and Africa to adopt this pioneering initiative. All of these programs and initiatives are available via the Hafiz Platform for financial and technical support to the private sector. The platform, launched by the Ministry, connects development partners with private-sector companies—including startups—enabling them to benefit from development financing, technical assistance, and advisory services from international development institutions. H.E. Dr. Al-Mashat further noted the Ministry's involvement in additional initiatives, such as the Equal Opportunities and Women's Empowerment Award, a category within the Egypt Government Excellence Award, and the Women Lead program, implemented in partnership with the National Training Academy. In the same context, and as part of broader efforts to support Egypt's entrepreneurship ecosystem, she referred to the establishment of the Ministerial Group for Entrepreneurship. The group focuses on supporting women-led startups, creating a conducive environment for investment, and coordinating cross-governmental policies to boost this vital sector. She added that the working groups under the Ministerial Group are currently developing a Startup Community Charter for Egypt, standardizing the definition of startups, and formulating streamlined procedures to support them—while also working to limit startup migration abroad. Efforts are underway to evaluate the assignment of a central authority to handle startup registration processes, in addition to examining incentive proposals to encourage larger corporations to invest in startups. On the sidelines of the conference, the final round of the Aurora Tech Award competition took place, with a judging panel that included Mr. Tamer Taha, Advisor to the Minister on Entrepreneurship and Innovation, and Head of the Private Sector Engagement Unit. 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