3 days ago
Will Mukesh Ambani's Chinese partner beat Ratan Tata's ‘Made In India' Zudio? new race intensifies in India's fashion…
The Indian retail fashion industry will see a new intensified competition. It's about who can offer the cheapest T-shirt without cutting corners. Tata Group's Zudio which offers clothes at cheaper rates is not there in every corner of the country in rural to urban areas. And it's also making numbers for business.
Zudio focuses on simplicity and in an Indian economy middle-class are responding to the brand with huge response. Due to which other exiting players like Max Fashions and Reliance Trends are impacting because of it. Zudio's aggressive pricing and India-made tag also helped it to connect with Indian customers.
Even calls for boycotting the foreign brands after Indian China tensions during 2020 also damaged other brands building in the Indian market. Reliance's Shein Connection
Shein, the Chinese fast-fashion brand that was banned in India in 2020, is again trying to establish itself through Mukesh Ambani's Reliance. The two companies entered into a partnership last year and are now coming up in the market with several plans.
But they are not applying their old strategy again. The brand is planning to shift the majority of its manufacturing to India. According to a media report they can even bring 1,000 factories in India to produce Shein-labeled garments by the next year. By this they can attract Indian markets and also export to Shein's global customer base.
Shein's production operations in China were halted after the tariff war with the US to increase. Shifting production to India can reduce Shein's trade risks and will also help India's manufacturing ecosystem. Zudio VS Shein
It's not yet clear whether Shein's comeback via Reliance can disrupt Zudio's market or not. Zudio has the advantage of being a 'made in India' company and manufacturer. Most of its clothes are made in India, and they have reduced imports from Bangladesh. Indian consumers' shopping choices are majorly still linked to this emotional aspect of 'made in India' products. So it's interesting to see if they chose Shein even if it's rebranded by Reliance or will they stick to Tata's Zudio?
