4 days ago
Tesco launch new Birthday Cake Sandwich... and people are reacting
Tesco has launched a rather bizarre sandwich, leaving customers stopping in their tracks in a mix of shock and intrigue.
The Limited Edition Birthday Cake Sandwich hit Tesco stores in the United Kingdom earlier in the week and is understood to be available for four weeks.
The interesting delicacy was released to mark 30 years of Clubcard, and is retailing at £3 or as part of the Tesco meal deal, which includes a drink and a snack. The Limited Edition Birthday Cake Sandwich hit Tesco stores in the United Kingdom earlier in the week, and is understood to be available for four weeks. Pic: TikTok
The sandwich features soft, brioche-style bread and has a strawberry jam and cream cheese filling between the two slices, complete with rainbow sprinkles.
Social media users have been taking to TikTok to have their say, with many giving their honest opinions on the dessert sandwich.
Essex-based content creator Sherene Cyrus took to social media, admitting that the sandwiches were 'getting a bit crazy now.' @shercyrusx Part 1 | Limited Edition Birthday Cake Sandwich At Tesco 🥪 @Tesco #tesco #sandwich #birthdaycake #foodtok #foodreview #fyp #shercyrus ♬ original sound – Sherene | Mum of 2
She said: 'I love those cheap birthday cakes, so I'm sure I'm going to like this, but it is a sandwich so it does seem quite weird to me.'
Biting into the sandwich, Sherene's expression gave nothing away as she tasted the sweet and savoury snack.
'Do you know what? That is actually really nice,' she revealed, adding that it was 'definitely better' than the M&S strawberries and cream sambo. The interesting delicacy was released to mark 30 years of Clubcard, and is retailing at £3 or as part of the Tesco meal deal, which includes a drink and a snack. Pic: TikTok
'That is actually a solid eight out of 10. It's not too sweet, not too savoury.'
TikTok users took to the comments to have their say, with one admitting: 'I just don't know if I could bring myself to bite it.'
Another added: 'I really like the look of this, I'm a big fan of sprinkles.' @ Birthday Cake Sandwich – now included in the £3.60 Clubcard price Meal Deal. Link in bio for more info and to buy #tesco #birthdaycakesandwich #birthday #cake #clubcard #viralfood #newfoodfindsuk #fyp ♬ There She Goes – CYRIL & MOONLGHT & The La's
A third commented: 'My partner bought one today so I tried it. Tastes like a creamy jam sandwich to me. Was actually really nice.'
The dessert sandwich comes just one month after M&S released their own sweet sandwich, which featured strawberries, whipped cream cheese and sweetened bread.
Known as 'furutsu sando', fruit sandwiches have long been a tasty treat for Japanese people and after recently going viral on social media, they were quickly adopted by M&S.
The supermarket chain has said it was its top-selling sandwich two days after its launch.
have reached out to Tesco Ireland to see if Irish customers can look forward to the sweet sandwich hitting stores here.
