Latest news with #ShirleyYuan
Hamilton Spectator
5 days ago
- Entertainment
- Hamilton Spectator
SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category
TORONTO, July 24, 2025 (GLOBE NEWSWIRE) — SHEIN is kicking off the season with its first Summer of Sport campaign, helping Canadians stay active and stylish with performance-driven pieces at up to 50 per cent off. Running from July 21 to Aug. 31, the nationwide promotion highlights SHEIN's growing sportstyle category and reinforces its position as a one-stop destination for versatile, performance-ready fashion that doesn't compromise on style. From high-performance leggings and tennis skirts to gym sets, running layers and recovery wear, the collection spans SHEIN's sport offering across women's, men's, curve and kids' ranges. 'We're seeing customers blur the lines between function and fashion - and the sport category is one of our fastest-growing in Canada,' said Shirley Yuan, head of marketing at SHEIN Canada. 'Whether you're rallying on the court or just love the crisp, athletic look, our goal is to offer versatile pieces that work for both performance and lifestyle.' Experience It In Real Life: Tennis Giant x SHEIN Activation in Montreal To bring the collection to life, SHEIN will host a limited-time activation inside the Tennis Giant retail space at the National Bank Open in Montreal. From July 26 to Aug. 7, shoppers can explore SHEIN's sport and tennis-inspired styles - perfectly timed with the tournament's energy and excitement. While not officially affiliated with the event, the in-person experience offers visitors a chance to feel fabrics, browse curated edits, and receive a free SHEIN gift with purchase, while supplies last. A rising star: Carson Branstine's appearance over Family Day weekend Canadian tennis talent Carson Branstine, fresh off a standout performance at Wimbledon qualifiers, will make a special in-store appearance on Sunday, July 27, during Family Day weekend. As a rising star in the sport, she embodies the momentum behind SHEIN's sportstyle movement, blending athletic performance with effortless style. Explore SHEIN's growing sport sub-brands From functional gear to everyday athleisure, SHEIN offers a dynamic mix of performance-driven and trend-led pieces through its dedicated sport sub-brands: Whether you're stopping by Tennis Giant during tournament week or shopping online from anywhere in Canada, SHEIN invites you to explore its most dynamic sportstyle collection yet. With standout deals, expanded sub-brand offerings, and a touch of tennis flair, this summer is the perfect time to serve looks - on and off the court. To learn more or shop the collection, visit . For more information, images, or interview requests, please contact: Lori Harito, Publicist Lori@ 416.523.9602 About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN Canada, visit or follow on Instagram @shein_ca. A photo accompanying this announcement is available at
Globe and Mail
5 days ago
- Entertainment
- Globe and Mail
SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category
TORONTO, July 24, 2025 (GLOBE NEWSWIRE) -- SHEIN is kicking off the season with its first Summer of Sport campaign, helping Canadians stay active and stylish with performance-driven pieces at up to 50 per cent off. Running from July 21 to Aug. 31, the nationwide promotion highlights SHEIN's growing sportstyle category and reinforces its position as a one-stop destination for versatile, performance-ready fashion that doesn't compromise on style. From high-performance leggings and tennis skirts to gym sets, running layers and recovery wear, the collection spans SHEIN's sport offering across women's, men's, curve and kids' ranges. 'We're seeing customers blur the lines between function and fashion - and the sport category is one of our fastest-growing in Canada,' said Shirley Yuan, head of marketing at SHEIN Canada. 'Whether you're rallying on the court or just love the crisp, athletic look, our goal is to offer versatile pieces that work for both performance and lifestyle.' Experience It In Real Life: Tennis Giant x SHEIN Activation in Montreal To bring the collection to life, SHEIN will host a limited-time activation inside the Tennis Giant retail space at the National Bank Open in Montreal. From July 26 to Aug. 7, shoppers can explore SHEIN's sport and tennis-inspired styles - perfectly timed with the tournament's energy and excitement. While not officially affiliated with the event, the in-person experience offers visitors a chance to feel fabrics, browse curated edits, and receive a free SHEIN gift with purchase, while supplies last. A rising star: Carson Branstine's appearance over Family Day weekend Canadian tennis talent Carson Branstine, fresh off a standout performance at Wimbledon qualifiers, will make a special in-store appearance on Sunday, July 27, during Family Day weekend. As a rising star in the sport, she embodies the momentum behind SHEIN's sportstyle movement, blending athletic performance with effortless style. Explore SHEIN's growing sport sub-brands From functional gear to everyday athleisure, SHEIN offers a dynamic mix of performance-driven and trend-led pieces through its dedicated sport sub-brands: GLOWMODE: High-performance activewear designed with buttery-soft fabrics and four-way stretch for movement without limits. SHEIN SPORT STUDIO: Accessible, fashion-forward gear made for everything from running to weight training. MANFINITY SPORT: Sleek designs tailored for modern workouts, including compression wear, sweat-wicking tees, and joggers. Seamluxe SHEIN Sport: Seamless, sculpting designs that combine next-level comfort with support, ideal for yoga, pilates, and low-impact training. Powerista: Bold, trend-led sportstyle pieces designed for the gym and the street - made to empower movement and make a statement. Whether you're stopping by Tennis Giant during tournament week or shopping online from anywhere in Canada, SHEIN invites you to explore its most dynamic sportstyle collection yet. With standout deals, expanded sub-brand offerings, and a touch of tennis flair, this summer is the perfect time to serve looks - on and off the court. To learn more or shop the collection, visit For more information, images, or interview requests, please contact: Lori Harito, Publicist Lori@ 416.523.9602 About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN Canada, visit or follow on Instagram @shein_ca.
Toronto Star
5 days ago
- Entertainment
- Toronto Star
SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category
TORONTO, July 24, 2025 (GLOBE NEWSWIRE) — SHEIN is kicking off the season with its first Summer of Sport campaign, helping Canadians stay active and stylish with performance-driven pieces at up to 50 per cent off. Running from July 21 to Aug. 31, the nationwide promotion highlights SHEIN's growing sportstyle category and reinforces its position as a one-stop destination for versatile, performance-ready fashion that doesn't compromise on style. From high-performance leggings and tennis skirts to gym sets, running layers and recovery wear, the collection spans SHEIN's sport offering across women's, men's, curve and kids' ranges. 'We're seeing customers blur the lines between function and fashion - and the sport category is one of our fastest-growing in Canada,' said Shirley Yuan, head of marketing at SHEIN Canada. 'Whether you're rallying on the court or just love the crisp, athletic look, our goal is to offer versatile pieces that work for both performance and lifestyle.' ARTICLE CONTINUES BELOW Experience It In Real Life: Tennis Giant x SHEIN Activation in Montreal To bring the collection to life, SHEIN will host a limited-time activation inside the Tennis Giant retail space at the National Bank Open in Montreal. From July 26 to Aug. 7, shoppers can explore SHEIN's sport and tennis-inspired styles - perfectly timed with the tournament's energy and excitement. While not officially affiliated with the event, the in-person experience offers visitors a chance to feel fabrics, browse curated edits, and receive a free SHEIN gift with purchase, while supplies last. A rising star: Carson Branstine's appearance over Family Day weekend Canadian tennis talent Carson Branstine, fresh off a standout performance at Wimbledon qualifiers, will make a special in-store appearance on Sunday, July 27, during Family Day weekend. As a rising star in the sport, she embodies the momentum behind SHEIN's sportstyle movement, blending athletic performance with effortless style. Explore SHEIN's growing sport sub-brands From functional gear to everyday athleisure, SHEIN offers a dynamic mix of performance-driven and trend-led pieces through its dedicated sport sub-brands: GLOWMODE: High-performance activewear designed with buttery-soft fabrics and four-way stretch for movement without limits. SHEIN SPORT STUDIO: Accessible, fashion-forward gear made for everything from running to weight training. MANFINITY SPORT: Sleek designs tailored for modern workouts, including compression wear, sweat-wicking tees, and joggers. Seamluxe SHEIN Sport: Seamless, sculpting designs that combine next-level comfort with support, ideal for yoga, pilates, and low-impact training. Powerista: Bold, trend-led sportstyle pieces designed for the gym and the street - made to empower movement and make a statement. Whether you're stopping by Tennis Giant during tournament week or shopping online from anywhere in Canada, SHEIN invites you to explore its most dynamic sportstyle collection yet. With standout deals, expanded sub-brand offerings, and a touch of tennis flair, this summer is the perfect time to serve looks - on and off the court. To learn more or shop the collection, visit For more information, images, or interview requests, please contact: Lori Harito, Publicist Lori@ 416.523.9602 About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN Canada, visit or follow on Instagram @shein_ca. A photo accompanying this announcement is available at
Cision Canada
23-06-2025
- Entertainment
- Cision Canada
Saddle Up for Style: #SHEINtheWest Makes Its Calgary Debut with a 12-Day Pop-Up Experience
The flagship pop-up store, located near Entrance 6, features a curated edit of SHEIN's most popular collections. While Stampede staples will take centre stage, the space also showcases a wide selection of summer must-haves across categories, including swimwear, home, menswear, accessories, beauty, and more. Visitors can shop top sub-brands including Anewsta, DAZY, EMERY ROSE, SHEIN MOD, MUSERA, ROMWE, SHEGLAM, and WESTFADE — the go-to for modern western wear. With inclusive sizing and price points designed to be accessible, the pop-up invites more people to explore their personal style in-store, bringing the joy of fashion to Calgary across 12 immersive days. Shoppers can look forward to in-store-only discounts of up to 30% off, exclusive gifts with purchase while supplies last, and a limited-edition Calgary tote bag designed by local artist Irene Neyman. The first 100 customers each day who post publicly from the event on Instagram or TikTok will receive a complimentary tote. Just steps away, a second surprise awaits: a Stampede-themed Rodeo Ready Beauty Bar near Entrance 2, bringing SHEIN's famed beauty line, SHEGLAM, to life. Designed with oversized butter-yellow horse heads, pops of pink, and selfie-ready moments, the experience captures the brand's playful energy while offering a range of makeup and accessories for the rodeo season. Guests are encouraged to snap a photo at the on-site photo booth and share it on social media using #SHEINTheWest to receive a special gift. "This is more than a pop-up - it's a celebration of how our community expresses themselves through fashion," says Shirley Yuan, Head of Marketing, SHEIN Canada. "We've designed the experience to reflect Calgary's vibrant summer energy, with bold visuals, interactive elements, and a curated edit that highlights how far SHEIN has evolved - from trend-driven fashion to now spanning home, sport, beauty, pet, and lifestyle categories." Calgary marks the latest stop in a series of highly successful Canadian pop-ups, reflecting the city's growing role in shaping trends across the country. "Calgary is one of our fastest-growing markets in Canada, and this pop-up is a way to bring the SHEIN experience to life in person," says Vito Zhong, General Manager, SHEIN Canada. "We've seen incredible demand across the Prairies - not just for festival fashion, but for beauty, menswear, and home. This activation allows customers to explore their favourite categories up close and connect with the brand in a more tangible way." CrossIron Mills Mall Flagship Pop-Up Store - Next to Entrance 6 Rodeo Ready Beauty Bar - Next to Entrance 2 DATES: Wednesday, July 2 - Sunday, July 13, 2025 * Please note: The pop-up will operate on reduced hours on opening day, July 2, from 10 AM to 4 PM. HOURS: Monday–Saturday | 10AM–9PM Sunday | 11AM–6PM SOCIAL HANDLES: Instagram: @shein_ca TikTok: @sheinca_ #SHEINTheWest ABOUT SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN Canada, visit or follow on Instagram @shein_ca.
