Latest news with #Shirt
Fashion Network
2 days ago
- Business
- Fashion Network
The Shirt Company launches 'size-inclusive' Curve range
Independent womenswear retailer The Shirt Company has unveiled its new Curve Range, as an expanded, size-inclusive, edited addition to its best-selling shirts and blouses. Available in UK sizes 6-28, it said the range debut is 'in response to growing demand for more inclusive sizing' and 'marks an exciting step forward for the brand's commitment to dressing every woman, regardless of size'. It adds the new range's signature aesthetic has been designed to ensure a 'flattering, elevated fit' across the size spectrum. Therefore, each piece has been 'tailored with intention', fitted on a range of real bodies 'to refine proportions, adjust lengths, and enhance support where needed'. This includes precise dart placements to hem lengths and button spacing. The range comprises the Isabella White Tiered Ruffle Cotton Shirt (£130); Abigail White Wrap Cotton Poplin Blouse (£95); Antoinette Pleated Tuxedo Shirt (£120); Madelena White Tailored V-Neck Cotton Shirt (£100); Colleen White Semi-Fit Basic Cotton Shirt (£95); Victoria Ivory & Black Ruffled Evening Blouses (£100); and Willow White & Navy Ruffle Collar Shirts (£120). Founder and creative director Donna Middleton said: "We have always believed that great tailoring should be accessible to every woman. This new… range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It's a proud evolution for our brand.'
Fashion Network
2 days ago
- Business
- Fashion Network
The Shirt Company launches 'size-inclusive' Curve range
Independent womenswear retailer The Shirt Company has unveiled its new Curve Range, as an expanded, size-inclusive, edited addition to its best-selling shirts and blouses. Available in UK sizes 6-28, it said the range debut is 'in response to growing demand for more inclusive sizing' and 'marks an exciting step forward for the brand's commitment to dressing every woman, regardless of size'. It adds the new range's signature aesthetic has been designed to ensure a 'flattering, elevated fit' across the size spectrum. Therefore, each piece has been 'tailored with intention', fitted on a range of real bodies 'to refine proportions, adjust lengths, and enhance support where needed'. This includes precise dart placements to hem lengths and button spacing. The range comprises the Isabella White Tiered Ruffle Cotton Shirt (£130); Abigail White Wrap Cotton Poplin Blouse (£95); Antoinette Pleated Tuxedo Shirt (£120); Madelena White Tailored V-Neck Cotton Shirt (£100); Colleen White Semi-Fit Basic Cotton Shirt (£95); Victoria Ivory & Black Ruffled Evening Blouses (£100); and Willow White & Navy Ruffle Collar Shirts (£120). Founder and creative director Donna Middleton said: "We have always believed that great tailoring should be accessible to every woman. This new… range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It's a proud evolution for our brand.'
Fashion Network
2 days ago
- Business
- Fashion Network
The Shirt Company launches 'size-inclusive' Curve range
Independent womenswear retailer The Shirt Company has unveiled its new Curve Range, as an expanded, size-inclusive, edited addition to its best-selling shirts and blouses. Available in UK sizes 6-28, it said the range debut is 'in response to growing demand for more inclusive sizing' and 'marks an exciting step forward for the brand's commitment to dressing every woman, regardless of size'. It adds the new range's signature aesthetic has been designed to ensure a 'flattering, elevated fit' across the size spectrum. Therefore, each piece has been 'tailored with intention', fitted on a range of real bodies 'to refine proportions, adjust lengths, and enhance support where needed'. This includes precise dart placements to hem lengths and button spacing. The range comprises the Isabella White Tiered Ruffle Cotton Shirt (£130); Abigail White Wrap Cotton Poplin Blouse (£95); Antoinette Pleated Tuxedo Shirt (£120); Madelena White Tailored V-Neck Cotton Shirt (£100); Colleen White Semi-Fit Basic Cotton Shirt (£95); Victoria Ivory & Black Ruffled Evening Blouses (£100); and Willow White & Navy Ruffle Collar Shirts (£120). Founder and creative director Donna Middleton said: "We have always believed that great tailoring should be accessible to every woman. This new… range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It's a proud evolution for our brand.'
Yahoo
30-01-2025
- Business
- Yahoo
Elevate Every Move with Franklin Sports' New Flex Apparel Collection
The New Flex Collection is Designed for the Pickleball Court and Everywhere In Between STOUGHTON, Mass., January 30, 2025--(BUSINESS WIRE)--Franklin Sports, a leading brand in the sporting goods industry, has announced the launch of its new Flex Apparel Collection (Flex Collection). With a focus on pickleball attire, the Flex Collection offers the multifunctional benefits of modern athleticwear and enhances Franklin Sports product lineup by providing players with flexible, high-performance gear designed to offer optimal support. This versatile collection transitions athletes from the pickleball court to the coffee shop and everywhere in between while elevating every move. "We are committed to ensuring that our Flex Collection delivers the high performance required by players while incorporating style, innovation, and support for pickleball enthusiasts and beyond," said Adam Franklin, President of Franklin Sports. "By collaborating with our design team and gathering input from our roster of professional athletes, we've developed pieces we're proud to launch. This marks a new chapter for us as we continue to elevate the sport of pickleball, expanding our footprint with cutting-edge products, gear, and now an entirely new era of apparel. With the Flex Collection, we're empowering players to elevate their game both on and off the court." The Flex Collection for men and women, available through Franklin Sports and Amazon, focuses on several key elements of its apparel line. Priced from $39.99 to $64.99, the full collection features quick-dry technology, breathable and moisture-wicking polyester-spandex blend fabric, and an athletic fit. The flexible fabric and athletic cuts allow for a full range of motion, ensuring premium performance during any activity. Additionally, the collection includes reflective logos instead of traditional tags, enhancing visibility. The Flex Collection is multi-functional and perfect for various activities - whether you're playing pickleball, exercising, running errands, or simply relaxing - these products are ideal for any occasion. The men's and women's Flex Collection includes the following: Franklin Sports Men's Performance T-Shirt Franklin Sports Men's Endurance T-Shirt Franklin Sports Men's Ultimate Polo Shirt Franklin Sports Men's Nite Runner Shorts Franklin Sports Men's High Performance Joggers Franklin Sports Men's Athletic Lightweight Hoodie Franklin Sports Men's Midweight Pullover Sweatshirt Franklin Sports Women's Active Performance Top Franklin Sports Women's High Performance Joggers Franklin Sports Women's Cropped Hoodie Franklin Sports Women's Quarter Zip Pullover Top For more information about Franklin Sports' Flex Collection, visit Photo assets can be found here. Photo credit: Franklin Sports. About Franklin Sports Founded by Irving Franklin in 1946, Franklin Sports is a Stoughton, Massachusetts-based sporting goods brand that manufactures and sells over 10,000 products across many different categories. Franklin Sports is proud of its partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, USA Pickleball, the Pro Volleyball Federation and many others. Franklin is a multigenerational, family-owned business with a rich history and trusted reputation as a quality sporting goods brand – from recreational sports all the way up to the professional level. At Franklin Sports, the team believes that sports make life better. For more information on Franklin Sports, please visit or follow Franklin on Instagram @franklinsports, @franklinsportseqp, and @franklinpickleball, Facebook, and Twitter @franklinsports. View source version on Contacts Jillian Tedeschi, Regan Communications617-833-0507, jtedeschi@ Sign in to access your portfolio
