The Shirt Company launches 'size-inclusive' Curve range
Independent womenswear retailer The Shirt Company has unveiled its new Curve Range, as an expanded, size-inclusive, edited addition to its best-selling shirts and blouses.
Available in UK sizes 6-28, it said the range debut is 'in response to growing demand for more inclusive sizing' and 'marks an exciting step forward for the brand's commitment to dressing every woman, regardless of size'.
It adds the new range's signature aesthetic has been designed to ensure a 'flattering, elevated fit' across the size spectrum.
Therefore, each piece has been 'tailored with intention', fitted on a range of real bodies 'to refine proportions, adjust lengths, and enhance support where needed'. This includes precise dart placements to hem lengths and button spacing.
The range comprises the Isabella White Tiered Ruffle Cotton Shirt (£130); Abigail White Wrap Cotton Poplin Blouse (£95); Antoinette Pleated Tuxedo Shirt (£120); Madelena White Tailored V-Neck Cotton Shirt (£100); Colleen White Semi-Fit Basic Cotton Shirt (£95); Victoria Ivory & Black Ruffled Evening Blouses (£100); and Willow White & Navy Ruffle Collar Shirts (£120).
Founder and creative director Donna Middleton said: "We have always believed that great tailoring should be accessible to every woman. This new… range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It's a proud evolution for our brand.'
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Fashion Network
a day ago
- Fashion Network
The Shirt Company launches 'size-inclusive' Curve range
Independent womenswear retailer The Shirt Company has unveiled its new Curve Range, as an expanded, size-inclusive, edited addition to its best-selling shirts and blouses. Available in UK sizes 6-28, it said the range debut is 'in response to growing demand for more inclusive sizing' and 'marks an exciting step forward for the brand's commitment to dressing every woman, regardless of size'. It adds the new range's signature aesthetic has been designed to ensure a 'flattering, elevated fit' across the size spectrum. Therefore, each piece has been 'tailored with intention', fitted on a range of real bodies 'to refine proportions, adjust lengths, and enhance support where needed'. This includes precise dart placements to hem lengths and button spacing. The range comprises the Isabella White Tiered Ruffle Cotton Shirt (£130); Abigail White Wrap Cotton Poplin Blouse (£95); Antoinette Pleated Tuxedo Shirt (£120); Madelena White Tailored V-Neck Cotton Shirt (£100); Colleen White Semi-Fit Basic Cotton Shirt (£95); Victoria Ivory & Black Ruffled Evening Blouses (£100); and Willow White & Navy Ruffle Collar Shirts (£120). Founder and creative director Donna Middleton said: "We have always believed that great tailoring should be accessible to every woman. This new… range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It's a proud evolution for our brand.'
Fashion Network
a day ago
- Fashion Network
The Shirt Company launches 'size-inclusive' Curve range
Independent womenswear retailer The Shirt Company has unveiled its new Curve Range, as an expanded, size-inclusive, edited addition to its best-selling shirts and blouses. Available in UK sizes 6-28, it said the range debut is 'in response to growing demand for more inclusive sizing' and 'marks an exciting step forward for the brand's commitment to dressing every woman, regardless of size'. It adds the new range's signature aesthetic has been designed to ensure a 'flattering, elevated fit' across the size spectrum. Therefore, each piece has been 'tailored with intention', fitted on a range of real bodies 'to refine proportions, adjust lengths, and enhance support where needed'. This includes precise dart placements to hem lengths and button spacing. The range comprises the Isabella White Tiered Ruffle Cotton Shirt (£130); Abigail White Wrap Cotton Poplin Blouse (£95); Antoinette Pleated Tuxedo Shirt (£120); Madelena White Tailored V-Neck Cotton Shirt (£100); Colleen White Semi-Fit Basic Cotton Shirt (£95); Victoria Ivory & Black Ruffled Evening Blouses (£100); and Willow White & Navy Ruffle Collar Shirts (£120). Founder and creative director Donna Middleton said: "We have always believed that great tailoring should be accessible to every woman. This new… range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It's a proud evolution for our brand.'
Fashion Network
a day ago
- Fashion Network
The Shirt Company launches 'size-inclusive' Curve range
Independent womenswear retailer The Shirt Company has unveiled its new Curve Range, as an expanded, size-inclusive, edited addition to its best-selling shirts and blouses. Available in UK sizes 6-28, it said the range debut is 'in response to growing demand for more inclusive sizing' and 'marks an exciting step forward for the brand's commitment to dressing every woman, regardless of size'. It adds the new range's signature aesthetic has been designed to ensure a 'flattering, elevated fit' across the size spectrum. Therefore, each piece has been 'tailored with intention', fitted on a range of real bodies 'to refine proportions, adjust lengths, and enhance support where needed'. This includes precise dart placements to hem lengths and button spacing. The range comprises the Isabella White Tiered Ruffle Cotton Shirt (£130); Abigail White Wrap Cotton Poplin Blouse (£95); Antoinette Pleated Tuxedo Shirt (£120); Madelena White Tailored V-Neck Cotton Shirt (£100); Colleen White Semi-Fit Basic Cotton Shirt (£95); Victoria Ivory & Black Ruffled Evening Blouses (£100); and Willow White & Navy Ruffle Collar Shirts (£120). Founder and creative director Donna Middleton said: "We have always believed that great tailoring should be accessible to every woman. This new… range is the result of months of refinement and dedication to getting the fit right, not just scaled up. By working with a variety of fit models, we have created pieces that flatter without restricting and move with you, not against you. It's a proud evolution for our brand.'
