21 hours ago
Famous Innovations bags the creative mandate for Nilkamal Sleep
Famous Innovations
has been appointed the
creative agency
on record for
Nilkamal Sleep
, the burgeoning sleep mattress division of the renowned Indian furniture brand,
Nilkamal
. This partnership signals a strategic move by Nilkamal Sleep to transform its image into a modern, lifestyle-focused brand within the expanding Indian wellness and home solutions market.
The collaboration aims to fundamentally shift consumer perception of sleep, positioning it not merely as a basic necessity but as a crucial component of overall daily well-being.
Following a competitive multi-agency pitch, Famous Innovations has been tasked with comprehensive
brand building
for Nilkamal Sleep. This includes developing strategic brand positioning, planning impactful campaigns, refining the visual identity, and establishing content systems across both digital and traditional media. The core objective is to create a brand persona that resonates as warm, intuitive, and highly attuned to the evolving sleep patterns and aspirations of contemporary urban Indian consumers.
Manish Parekh, Joint Managing Director of Nilkamal, expressed his enthusiasm for the new partnership. "We are delighted to welcome Famous Innovations as our creative partner for both mainline and digital
advertising
," he stated. "Their sharp strategic thinking and bold creative reputation align perfectly with our ambitions for Nilkamal Sleep. We look forward to a journey filled with impactful storytelling and breakthrough campaigns that elevate our brand to new heights."
Shiv Sethuraman, Chief Transformation Officer at Famous Innovations, also commented on the significant win. "Nilkamal is a brand most of us have grown up with, and we're excited to now help shape its next chapter in the sleep solutions space," Sethuraman remarked. "This is a rare opportunity to build a brand that doesn't just sell mattresses, but champions better sleep as a way of life. We're looking forward to blending insight, sharp strategy, and creative ambition to make Nilkamal Sleep a brand people truly relate to."
The first integrated campaign is anticipated to launch later this year, with a strong emphasis on creating work that not only enhances visibility but also cultivates enduring emotional relevance across digital platforms, retail spaces, and real-world consumer interactions.
