09-07-2025
Shopping For Deals Gets A Lift
From left to right: Vincent Wong, General Manager of ShopBack Malaysia and Kevin Lee, Country Head, Curlec by Razorpay, Malaysia.
Curlec by Razorpay has enabled the integration of ShopBack Pay across its online checkout system, granting businesses instant access to over 6 million value-conscious Malaysian users seeking cashback, rewards and smarter payment options.
This partnership is set against a backdrop where more than 60% of Asian consumers prioritise promotions and discounts amid rising living costs. With digital payments now dominating over 80% of all e-commerce transactions in Asia-Pacific, the collaboration aims to convert consumer behaviour into business growth.
'By integrating our powerful payment infrastructure with ShopBack's large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience,' said Kevin Lee, Country Head of Curlec by Razorpay, Malaysia.
ShopBack Malaysia's General Manager, Vincent Wong, added, 'ShopBack Pay continues to redefine how Malaysians shop and save. By going online through Curlec, we're expanding our value proposition.'
The integration also brings access to targeted campaigns, in-app visibility and exclusive promotions aimed at driving first-time customer acquisition and building brand loyalty.
To mark the rollout, new users of ShopBack Pay can redeem RM15 off with no minimum spend at any Curlec-powered online store.
Curlec currently supports over 3,000 local businesses and connects to Razorpay's global network of over 10 million businesses. The move reflects the company's focus on innovation and expanding reach in Malaysia's evolving payments space.
ShopBack, meanwhile, powers US$4 billion in annual sales across 13 markets, supporting over 20,000 merchant partners. Related
