Latest news with #ShopeeLive
Barnama
4 days ago
- Business
- Barnama
FAMA Teams Up With Shopee To Empower Agri-food Entrepreneurs
KUALA LUMPUR, Aug 8 (Bernama) -- The Federal Agricultural Marketing Authority (FAMA) has partnered with Shopee Malaysia through the Agromarketing Masterclass Shopee Edition to equip local agri-food entrepreneurs with essential digital marketing skills. The two-day programme, which began on July 26, took place at Shopee's headquarters in Mid Valley City, involving 100 entrepreneurs registered with FAMA, including producers of fresh and processed agri-food products. In a statement, FAMA said the collaboration aligns with the objectives of the 13th Malaysia Plan (13MP) and the National Entrepreneurship Policy 2030. It aims to drive the digital transformation of the agri-food sector and expand market opportunities for local producers through e-commerce platforms. 'FAMA is confident that this approach will better prepare agri-food entrepreneurs to navigate the dynamic digital market and create pathways for international market access, particularly via large-scale e-commerce platforms like Shopee,' read the statement. FAMA Entrepreneurship Marketing senior director Siti Nurul Haida Ibrahim said the programme focuses on enhancing participants' knowledge of tech-driven marketing, managing e-commerce platforms, and creating promotional content to attract target customers. "Through this initiative, 400 agri-food products, covering a range of stock-keeping units (SKUs), have been successfully listed on the Shopee platform. Entrepreneurs have been guided on strategies for managing digital stores, handling logistics, and producing promotional materials that align with modern market demands," she said. Key elements of the programme include Shopee Live, which enables participants to stream live from their premises or processing centres, showcasing the authenticity of their products and production methods. This builds consumer trust and highlights the true story behind the products. The programme is structured around four key components: foundational modules and training, performance monitoring, the Shopee Live Streaming Challenge, and recognition of top entrepreneurs as Agromarketing Masterclass Shopee Edition Icons.
The Sun
02-08-2025
- Entertainment
- The Sun
8.8 Shopee Live Fashion Week: Shop Trending Fashion at Lagi Murah and Lagi Stylish Prices!
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 1 AUGUST 2025 - Get ready with Shopee this 8.8 Live Fashion Week, where the latest fashion trends meet irresistible deals. Shop guilt-free daily with 50% off Lagi Murah deals on trending pieces from favourite brands like Zanzea, Zoe Arissa, and Habib. Stack your savings further with no minimum spend free shipping vouchers and exclusive livestream vouchers daily to make every fashion find a steal. Catch Malaysia's favourite content creators Sharifah Rose, Shak Shazwan, and Cupcake Aisyah as they share their must-have picks, unmissable styling advice, and tips on finding fashion gems at Lagi Murah prices. Stay tuned for their runway debut during the Shopee Live Fashion Runway Show on 7 August, and snag their featured outfits at discounted prices! Here's what to look for during the 8.8 Shopee Live Fashion Week: Shopee Lagi Murah Daily 50% Off Fashion Deals Indulge with 50% off daily Lagi Murah deals on trending fashion items across athleisure, accessories, shoes, and many more to nail the perfect look without hurting the wallet! Just look for the 'Lagi Murah' tag to unlock all the lowest-priced deals, guaranteed. Free Shipping at No Minimum Spend Shop more and worry less about delivery fees this 8.8 with Shopee's Free Shipping vouchers with no minimum spend. But why stop there? Keep the savings rolling by selecting delivery at more than 5,000 Self Collection Points available nationwide. Daily 50% Off Livestream Vouchers Shop smart through Shopee Live by claiming daily 50% off livestream vouchers for even more discounts. With daily fashion shows throughout the campaign, every buyer is guaranteed to find a gem at Lagi Murah prices. Front-Row Seats to Daily Fashion Shows Tune into fashion marathons happening daily from 12PM to 9:30PM on Shopee Live. Fashion enthusiasts do not want to miss daily showcases of the trendiest fashion finds and special appearances by fashion-forward content creators. Not only that, score up to 50% off Livestream Vouchers on top of the Lagi Murah deals, making every ringgit go further and every shopping spree rewarding! Get Ready with Shopee (#GRWS) Contest Not sure what to shop for this 8.8? Explore up to two thousand outfit inspirations with the Get Ready With Shopee (#GRWS) hashtag to find fresh styling ideas and be on top of the latest fashion trends. Join the fun by voting for the best #GRWS looks and stand a chance to win from a 1 million Shopee Coins prize pool. Voters from the top 20 most-liked #GRWS videos will be randomly selected to win Shopee Coins during the Shopee Live Fashion Runway Show on 7 August. With special appearances by Sharifah Rose, Shak Shazwan, and Cupcake Aisyah, don't miss this chance to also grab winning looks with exclusive discounts available only that night too! Spin and Win Big: Score Coins All 8.8 Long! From 1 to 9 August, unlock massive savings with Daily Coins Shower, where one lucky winner will win 8,888 coins daily. Out of spins? Don't worry! Just spend RM30 to instantly unlock one more spin and boost chances of being the lucky daily winner. Fashion that's Lagi Murah With daily 50% off fashion and livestream vouchers, campaign-long fashion contests, daily fashion shows, and Shopee Coin giveaways, 8.8 brings a week packed with unbeatable style and savings. Every stream, spin, and vote adds to the excitement, turning the countdown to the Shopee Live Fashion Runway Show on 7 August into the pinnacle event not to be missed! Visit or open the Shopee app now to explore the best Lagi Murah fashion deals.
New Straits Times
01-08-2025
- Entertainment
- New Straits Times
Shopee's 8.8 Live Fashion Week features creator streams and daily deals
KUALA LUMPUR: Shopee is turning up the style factor with its 8.8 Live Fashion Week, offering locals a week-long fashion gala powered by daily discounts, exclusive livestreams and curated looks from popular local content creators. From now until Aug 9, shoppers can expect 50 per cent off daily deals, free shipping with no minimum spend and fashion inspiration straight from Shopee Live's own runway. Users can also stack even more savings by watching daily content livestreams and earning Livestream Vouchers that give 50 per cent discounts on items. A major highlight will be the Shopee Live Fashion Runway Show on Aug 7, where well-known creators Sharifah Rose, Shak Shazwan, and Cupcake Aisyah will take to the stage and showcase their must-have fashion picks, available at discounted prices during the show. DAILY DEALS AND NONSTOP LIVESTREAMS Shoppers can enjoy 50 per cent off Lagi Murah fashion deals daily, spanning categories like athleisure, accessories and shoes from brands such as Zanzea, Zoe Arissa and Habib. Look out for the 'Lagi Murah' tag to unlock Shopee's lowest-priced offers. Shopee is also offering free shipping vouchers with no minimum spend and encouraging shoppers to save even more by opting for delivery through more than 5,000 self-collection points across Malaysia. Those tuning into Shopee Live can also claim 50 per cent off livestream vouchers every day from noon to 9.30pm, making the platform a one-stop destination for fashion inspiration and attractive prices. FASHION CONTESTS AND COIN GIVEAWAYS This year's campaign invites users to explore outfit inspiration through the #GetReadyWithShopee (#GRWS) hashtag, with up to 2,000 styling ideas submitted by content creators. Shoppers can vote for their favourite #GRWS videos and stand to win from a prize pool of one million Shopee Coins. Twenty winners will be randomly selected during the runway livestream on Aug 7. Adding to the festive spirit, Shopee's Daily Coins Shower lets one lucky shopper walk away with 8,888 Shopee Coins each day throughout the campaign. A minimum spend of RM30 unlocks an extra spin to boost winning chances.
The Sun
16-07-2025
- Business
- The Sun
Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 July 2025 - Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed 'Future of E-Commerce: Profitable Growth with New Wave Shoppers'. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably. In her opening keynote, Shopee Malaysia's Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform's second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee's commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape. 'Our goal is to help sellers grow smarter, not just bigger - with tools and support designed to match how Malaysian buyers shop today,' she said. Driving Growth Through Content and Creators One highlight from the summit was Shopee's expanding content ecosystem, including Shopee Live, Shopee Video, and YouTube Shopping via Shopee Affiliates, which together enable sellers to showcase products in engaging, real-time formats. Supported by a network of 650,000 registered affiliates, these channels help drive strong product visibility and conversion, and have become vital engines of traffic and trust for local sellers. These content formats are especially effective in reaching younger, high-intent buyers, such as Gen Z and Millennials, who increasingly rely on video reviews and influencer recommendations to inform their purchase decisions. To help sellers tap into this growing ecosystem, Shopee continues to invest in expanding its affiliate network. Initiatives like the Content Creator Club, Video Missions, and Stream-a-Thons incentivise more creators to join and produce high-quality content, ultimately giving sellers access to a wider pool of advocates to help boost product discoverability and engagement. Faster, Smarter, and More Flexible Fulfilment Shopee also unveiled upgrades designed to improve delivery speed and buyer experience, translating directly into better conversion and seller ratings: --> Same-Day and Next-Day Delivery have expanded nationwide, giving more buyers access to faster shipping options. --> Cross-State Next-Day Delivery is now available between Melaka and Negeri Sembilan, with more routes to be introduced progressively. This upgrade helps sellers reach nearby states faster, improving buyer satisfaction and increasing the chances of repeat purchases. --> Instant Delivery will be launched soon, offering on-demand doorstep arrival within hours — a convenient solution for sellers serving time-sensitive or last-minute buyers. This will be rolled out first in the Klang Valley, before being introduced across other regions over time. Sellers also benefit from Buyer Self Collect, now available at over 5,000 pickup points nationwide, and offering free shipping with no minimum spend. This not only helps buyers save on delivery costs, but also improves order completion rates by reducing failed deliveries and returns - giving sellers greater delivery flexibility and higher buyer satisfaction. Fulfilled-by-Shopee (FBS) Helps Sellers Scale Efficiently The summit also featured deep dives on Fulfilled-by-Shopee (FBS), a one-stop solution where Shopee streamlines the process of order fulfilment, from picking and packing to shipping. This enhances daily operations, reduces manual workload, and ensures buyers enjoy faster, more reliable deliveries. Key benefits for sellers include: --> Faster delivery, leading to better buyer satisfaction and higher repeat purchase rates --> Stronger handling metrics, including lower return rates and fewer order cancellations --> Exclusive perks, such as discounted fees, access to East Malaysia, and tools like virtual bundling These services are especially helpful for sellers managing campaign-day spikes or storage limitations, enabling them to scale operations efficiently without needing to invest in additional manpower or warehouse space. Smarter Tools That Lighten Sellers' Operational Load Shopee also introduced tools to help sellers manage daily operations more efficiently. The AI Shop Chatbot automates responses to common buyer inquiries, allowing sellers to focus more on fulfilment and store optimisation. Meanwhile, visual support features like AI-assisted content generation help sellers enhance their product listings with minimal manual editing, enabling them to stay competitive with greater ease. Together, these solutions reduce repetitive work, increase conversion rates, and help sellers focus more on growing their business. In addition to these tools, Shopee also reaffirmed its commitment to seller sustainability, highlighting ongoing measures that help reduce the cost and complexity of doing business. These include fee exemptions for new and smaller sellers, and zero fees on essential goods. These policies aim to give sellers a more stable foundation to grow — especially in a competitive and cost-sensitive retail environment. Stronger Post-Purchase Support To enhance the overall selling experience, Shopee has streamlined its returns and refund process. The platform now covers select return shipping costs and offers clearer protections for sealed-item returns - helping to reduce disputes and strengthen seller confidence after the point of sale. Real Lessons shared by Shopee Sellers The summit concluded with a panel featuring successful sellers from KitaShopSabah, Sangla Foods, Pineng Malaysia, and Mari Mari Home, who shared insights on how they scaled their businesses on Shopee. 'For double-digit campaigns, we always prepare by thinking about buyers' point-of-view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us,' Fong Shu Ying, Senior Product Manager, Sangla Foods. 'During campaigns my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly, shipped on time, and has saved us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well,' Law How Keong, Managing Director, Pineng Malaysia. Their experiences highlighted how Shopee's ecosystem of tools — from fulfilment support to campaign planning — helps sellers manage growth more effectively and deliver better outcomes for buyers. As Shopee marks 10 years in Malaysia, the platform reaffirms its commitment to empowering local businesses and helping them grow with confidence. From marketplace innovation to community-driven learning, Shopee continues to build practical solutions to support the sellers who have shaped its journey.
New Straits Times
15-07-2025
- Business
- New Straits Times
Shopee charts new growth strategies for local sellers
SHOPEE Malaysia recently gathered hundreds of local entrepreneurs at its annual Seller Summit 2025, themed ' Future of E-Commerce: Profitable Growth with New Wave Shoppers '. This year's summit, which took place on July 10, focused on helping sellers deepen engagement, improve fulfilment and expand regionally, while adopting smarter tools to grow sustainably. Shopee Malaysia country director, Saovanee Chan-Somchit, outlined the platform's second-half 2025 roadmap, highlighting four key focus areas: seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. "Our goal is to help sellers grow smarter, not just bigger – with tools and support designed to match how Malaysian buyers shop today," she said. GROWTH THROUGH CONTENT AND CREATORS Shopee continues to build its content ecosystem with features such as Shopee Live, Shopee Video and YouTube Shopping via Shopee Affiliates. Supported by over 650,000 registered affiliates, these tools enable sellers to showcase products in real-time formats that drive visibility, conversion and trust. These content formats have proven effective in reaching Gen Z and millennial buyers, who increasingly rely on video reviews and influencer recommendations. To support this growth, Shopee is expanding its affiliate network through initiatives like the Content Creator Club, Video Missions and Stream-a-Thons, encouraging creators to produce more high-quality content and giving sellers access to a wider pool of advocates. FASTER, MORE FLEXIBLE FULFILMENT Shopee also announced a series of fulfilment upgrades aimed at improving delivery speed and buyer experience: Same-Day and Next-Day Delivery have been expanded nationwide Cross-State Next-Day Delivery is now available between Melaka and Negri Sembilan, with more routes to follow Instant Delivery, offering doorstep arrival within hours, will launch soon in the Klang Valley In addition, Buyer Self Collect is now available at over 5,000 pickup points nationwide, offering free shipping with no minimum spend. This helps reduce failed deliveries and returns, giving sellers more flexibility and higher satisfaction ratings. FULFILLED-BY-SHOPEE (FBS) The summit also featured sessions on Fulfilled-by-Shopee (FBS), Shopee's end-to-end logistics service that handles picking, packing and shipping. Benefits of FBS include: Faster delivery and improved buyer satisfaction Better handling metrics, including fewer returns and cancellations Exclusive perks such as discounted fees, access to East Malaysia, and virtual bundling tools FBS is especially valuable for sellers managing large campaign-day volumes or limited storage space, helping them scale operations without additional manpower or infrastructure. SMARTER TOOLS, STRONGER SUPPORT Shopee also introduced tools to improve day-to-day store management. The AI Shop Chatbot automates responses to buyer queries, while AI-assisted content generation helps sellers optimise product listings with minimal manual input. These features reduce repetitive work, increase conversion and free up time for sellers to focus on growth. To support long-term seller sustainability, Shopee continues to offer fee exemptions for new and smaller sellers, as well as zero fees on essential goods, easing cost pressures and encouraging a more inclusive marketplace. Shopee has also enhanced its returns and refund process, covering select return shipping costs and offering clearer protections for sealed-item returns. These improvements aim to minimise disputes and strengthen seller confidence. The summit concluded with a panel featuring KitaShopSabah, Sangla Foods, Pineng Malaysia and Mari Mari Home, where sellers shared practical strategies for growth. Sangla Foods senior product manager, Fong Shu Ying, said: "For double-digit campaigns, we always prepare by thinking about buyers' point of view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us." Pineng Malaysia managing director, Law How Keong, shared: "During campaigns, my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly and shipped on time, saving us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well."
