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Time of India

Rakshabandhan sparks festive buying

1 2 3 4 Ahmedabad: City markets are experiencing an encouraging start to the festive season with Rakshabandhan . Jewellery, textiles, and food sectors are especially upbeat having done good business. Experts expect the good momentum from Rakshabandhan to continue, and maybe even get stronger by Diwali, except during Shraddh Paksh. Jigar Patel, treasurer of the Jewellers' Association, Ahmedabad (JAA), said, "The demand for lightweight jewellery for Rakshabandhan has been encouraging. As gold is getting costlier, the demand has shifted to lower carat gold, as well as silver jewellery. Rakhis made of silver, priced from Rs 700 to Rs 1,000, have sold well this time, too. The number of people buying silver rakhis has only grown with each passing year. " Param Begani, a lab-grown diamond jewellery retailer, said, "The demand for lab-grown diamond jewellery is on the rise. There has been a 15-20% increase in demand for such jewellery as gifts for sisters on Rakshabandhan. Low carat gold jewellery priced Rs 50,000 to Rs 1.50 lakh has a major share." Neeraj Shah, chairman of the textile taskforce at the Gujarat Chamber of Commerce and Industry (GCCI), said, "The textiles industry is facing challenges in the international market and is hoping for good festive season demand domestically. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If Your Ears Ring, Stop Sleeping Like This Immediately Derila Ergo Undo by Taboola by Taboola The demand during Rakshabandhan has remained steady, with ethnic wear being preferred more, in e-commerce as well as physical stores." You Can Also Check: Ahmedabad AQI | Weather in Ahmedabad | Bank Holidays in Ahmedabad | Public Holidays in Ahmedabad The food sector is also witnessing good demand. Kamlesh Kandoi, president of Gujarat Mithai Farsan Association, said, "Sweet shops saw last-minute demand on Friday. Many outlets have come out with new varieties, with a continued focus on dry fruit sweets. Low-sugar sweets too are selling more." Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area. Get the latest lifestyle updates on Times of India, along with Raksha Bandhan wishes , messages and quotes !