Latest news with #ShruthiSubramaniam
Time of India
31-07-2025
- Business
- Time of India
BBDO India elevates Shruthi Subramaniam as Mumbai's executive creative director
BBDO India has announced the elevation of Shruthi Subramaniam to the role of executive creative director – Mumbai. With over 14 years of experience, Subramaniam brings a powerful combination of creative excellence and strategic acumen to her new leadership role. At BBDO India, Subramaniam has been the creative force behind campaigns for iconic global brands such as WhatsApp, Bumble, Neutrogena. Her portfolio also includes work for industry giants like Unilever and Mercedes-Benz - projects that are as impactful as they are culturally meaningful. Most recently, she was honoured with a prestigious CLIO Music Award , earning recognition alongside international names like Harry Styles and Ozzy Osbourne - a testament to her ability to create work that resonates across borders and audiences. In her new role, Subramaniam joins BBDO India's core leadership team, where she will help shape the agency's creative direction, lead key client partnerships, and mentor emerging talent. Her focus will be on driving innovation in both storytelling and 'story-doing,' while pushing the boundaries of modern advertising. Commenting on Subramaniam's promotion, Josy Paul said, 'Shruthi's work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. She's been an integral part of BBDO India's growth story. With our vibrant, diverse talent pool, we're confident she'll bring even more value to our clients while moving the agency and industry forward.' Speaking on her new role, Subramaniam shared, 'The BBDO Ashram is my home - I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.'
Time of India
13-05-2025
- Entertainment
- Time of India
Crompton's new TVC reimagines life through the lens of artistry
HighlightsCrompton Greaves Consumer Electricals has launched its innovative fan design campaign titled 'Sculpted, Not Made', introducing the new Crompton Fluido Fans that combine artistic design with functionality. The campaign, conceptualized by BBDO India, features a television commercial that showcases the craftsmanship involved in creating the Fluido fans, portraying them as modern, functional art pieces. Tanmay Prusty, Chief Marketing Officer of Crompton Greaves Consumer Electricals, emphasizes that the Fluido fans are designed to connect with contemporary lifestyles, raising the bar for both performance and design in the ceiling fan category. Crompton Greaves Consumer Electricals has pioneered a new chapter in fan design with the launch of its latest campaign, 'Sculpted, Not Made.' Introducing a new design innovation called the Crompton Fluido Fans , this is a new range of fluidic, sculpted fans that marks the beginning of a new design language in the category—one that seamlessly blends innovation and artistry. It is this design disconnect that Crompton addresses with its latest product innovation and new campaign 'Sculpted, Not Made'. The new campaign brings Crompton's vision to life through the lens of artistry. Just as a sculptor shapes raw material with precision and purpose, the Fluido range transforms the ordinary into a bold design statement. The new TVC, Sculpted Not Made , captures this story, showcasing the seamless, flowing forms of Fluido fans that convey a sense of movement even in stillness. More than just a campaign, it highlights Crompton's leadership in reimagining ceiling fans as modern, functional art. The newly released film, conceptualised by BBDO, captures the essence of craftsmanship and artistry, set in a sculptor's studio, where seamless and fluid sculptures take shape. The sculptor meticulously works on curves, refining every detail to perfection. Meanwhile, at an art auction, bidders compete for an exclusive masterpiece. As the sculptor completes his work, the most sought-after piece is revealed—Crompton SielntPro Fluido Wave, displayed with elegance both in the studio and at the auction house, with 'Crompton' etched onto its platform. The film showcases the curves and seamless design of Crompton's range of fans, highlighting their fluidity, elegance, and unmatched beauty. In the final shot, the Fluido finds its place in the home of the highest bidder, becoming the centerpiece of her living room. Tanmay Prusty, chief marketing officer, Crompton Greaves Consumer Electricals said, 'Our new campaign, 'Sculpted, Not Made', captures this vision beautifully, portraying Fluido not as an appliance, but as a piece of art designed to belong. As the category leader, we're proud to once again raise the bar—not just for performance, but for design that truly connects with today's lifestyle' Shruthi Subramaniam, senior creative director, BBDO India said, 'When we first saw Crompton's stunning new Fluido range of fans, we knew it was a disruptor. Not just a category disruptor, but a design disruptor. The fans are simply stunning. I love how ceilings can now become the backdrop for impeccable taste.' This 360-degree campaign will be launched on television and will further be amplified through various other mediums. Watch the video here:
