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Technology, shifting consumer choices shaping UAE retail sector
Technology, shifting consumer choices shaping UAE retail sector

Khaleej Times

time10-04-2025

  • Business
  • Khaleej Times

Technology, shifting consumer choices shaping UAE retail sector

The UAE's retail sector is evolving rapidly, driven by competition, technology, and changing consumer behaviour. A Yardstick Marketing report, referencing Statista insights, highlights a post-pandemic shift in inventory management, shopping experiences, and delivery models. Globally, as inflationary pressures ease and interest rates decline, the global retail sector is expected to see a resurgence. E-commerce sales are projected to surpass $8 trillion by 2027. 'In the UAE, retail is an experience, spanning luxury malls to traditional souqs. Statista reports retail sales forecasted to reach $139 billion by 2028. With this strong momentum, we are excited about the industry's expansion and our role in shaping its future,' Shuja Jashanmal, Group CEO, Jashanmal National Company, told Khaleej Times in an interview. Ramadan and Eid sales have historically been very significant events in Jashanmal's retail calendar. 'A standout category this year for the group has been women's fashion, where both MAX&Co and Reiss performed exceptionally well, recording over 20 per cent growth year on year,' Jashanmal said. Additionally, gift cards continue to be a popular choice, with demand surging from the first week of Ramadan and peaking in the final week leading up to Eid. Over the past two years, the overlap of Mother's Day with Ramadan has further driven sales. 'This year, we saw an impressive 50 per cent increase in gift card sales compared to last year, highlighting their growing popularity as a preferred gifting option,' Jashanmal said. The UAE continues to be one of the most mobile-centric and omnichannel retail markets globally, with consumers gravitating towards online shopping for better deals, rewards, and personalised experiences. With the growing popularity of mobile shopping, the company has strategically invested in which was launched in April 2020. 'Since its inception, the platform has consistently recorded double-digit year-on-year growth, reflecting strong consumer engagement. In addition to our own e-commerce platform, we manage the websites for several of our franchise brands, including Bally, Clarks, Replay, Delsey, and Kipling, ensuring a seamless online shopping experience across multiple categories,' Jashanmal said. At Jashanmal Group, home products and gifting experienced significant growth this Ramadan, driven by the strong cultural tradition of social gatherings and gift-giving during the holy month. Among the standout categories, coffee machines saw the highest surge in demand, with De'Longhi coffee machines performing exceptionally well across all channels throughout the month. Another product that captured customer interest was the retro-style refrigerators from Hoover UAE, which became particularly popular for placement in majlis of the Emirati households. 'This trend highlights the continued preference for premium and stylish home appliances during Ramadan, reflecting both functional and aesthetic considerations in consumer choices,' Jashanmal said. Additionally, this year saw a rising interest in digital gift cards, reflecting a shift towards convenience and personalisation. The UAE's digital gift card market is expanding rapidly, fuelled by evolving consumer preferences, personalisation, and the shift towards cashless transactions. The global gift card industry, valued at $450 billion in 2023, is on track to reach $1.5 trillion by 2032, with MENA's segment projected to hit $6 billion by 2026. 'The power of choice is the biggest reason behind the rising popularity of gift cards. They offer a seamless gifting experience, making it easier for both the giver and the receiver to select something they truly value. Convenience and personalisation remain key drivers,' Jashanmal said. As competition in the UAE's gift card market intensifies, consumers increasingly value the ability to shop at their own pace. The option to top up personal funds further enhances the experience, enabling recipients to purchase higher-value items. 'Additionally, businesses integrating gift cards into loyalty programmes and corporate incentives are further driving adoption. With these factors in play, digital gift cards are set to maintain strong growth in the coming years,' Jashanmal said.

Jashanmal Group offers gift cards: Thoughtful gifting for every occasion
Jashanmal Group offers gift cards: Thoughtful gifting for every occasion

Khaleej Times

time11-02-2025

  • Business
  • Khaleej Times

Jashanmal Group offers gift cards: Thoughtful gifting for every occasion

Jashanmal Group, a leading legacy brand in premium retail since 1919, offers its exclusive range of premium gift cards, redefining the gifting experience for every occasion and milestone celebration, with a seamless blend of luxury and practicality. Designed to align with Jashanmal's century-old legacy of quality, these gift cards offer a thoughtful, convenient solution for modern consumers, allowing recipients the freedom to choose the perfect gift for any occasion. The global gift card market, valued at $450 billion in 2023, is projected to reach $1.5 trillion by 2032, with the MENA region's digital gift card market expected to grow to $6 billion by 2026. This surge reflects a shift toward eco-friendly practices and aligns with COP28 UAE's sustainability goals. Amid this flourishing market, Jashanmal's gift cards emerge as a timely and relevant offering, showcasing the brand's dedication to thoughtful and practical gifting solutions. As the year begins with range of celebratory events and special occasions, these gift cards present the perfect choice for remembrances. A Legacy of Trust and Quality Since its inception, Jashanmal has been synonymous with offering exceptional value and a carefully curated selection of high-quality products. The launch of the premium gift cards reinforces this ethos by introducing an innovative gifting solution that serves as an extension of the brand's dedication to customer satisfaction. By offering recipients the freedom to select from Jashanmal's diverse portfolio of premium offerings— spanning fashion, luxury home decor, travel and electronics—the cards ensure that every gifting moment is reminiscent and personalised. Commenting on the launch, Shuja Jashanmal, CEO of Jashanmal Group, said: "At Jashanmal, we take pride in our legacy of quality and innovation, delivering exceptional value and quality across a diverse range of products. Our mission is to offer our customers products that enrich their lives and elevate their experiences. Our premium gift cards are more than a product, it is an embodiment of our commitment to delivering excellent value, convenience, and luxury choices to our patrons. These cards are a reflection of our vision to make gifting effortless while ensuring every moment of giving is deeply cherished." The Jashanmal premium gift cards are a combination of convenience and luxury, featuring stylish packaging that makes them perfect for milestone celebrations, special occasions and corporate gifting. With reloadable options up to Dh5,000 and extended one-year validity, these cards offer flexibility. Accepted across all Jashanmal stores in the UAE, Oman, Kuwait, and Bahrain (within the country of purchase), it grants seamless access to a diverse range of premium products, including discounted items, ensuring an unparalleled shopping experience for every recipient. "This initiative not only enhances the convenience for our loyal customers but also serves as a powerful tool to introduce new customers to our brand, expanding visibility and fostering long-term loyalty. Ultimately, our goal is to make Jashanmal the first choice for meaningful and personalized gifts, strengthening our connection with the community," Jashanmal further added. Jashanmal invites customers to discover the versatility and elegance of its premium gift cards, available for purchase at all Jashanmal stores. Whether for personal occasions or corporate rewards, these cards deliver a unique gifting experience, rooted in over a century of trust and excellence.

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